Snacks in 2025: The big picture
In 2025, snacks in Taiwan continues to experience positive overall growth in terms of value sales, despite signs of saturation across many mature segments. Several categories, however, have emerged as prominent performers, driven by evolving consumer preferences and broader lifestyle trends. Chocolate confectionery is seeing a notable increase in sales value, largely due to global cocoa price surges pushing retail prices higher. Within the category, tablets is recording the fastest growth. This is fuelled by rising consumer interest in high cocoa content, single-origin and minimally processed products, reflecting Taiwan’s dual emphasis on quality and health in chocolate consumption.
Key trends in 2025
As snacks matures, cross-industry collaborations have become a key strategy for brands to stay relevant. These partnerships generate buzz, create emotional touchpoints and deepen connections with younger consumers. Brands across categories are actively co-developing products and experiences. For example, Airwaves partnered with COMEBUY to distribute free samples via tea purchases, while Morinaga collaborated with Laya Burger and Tino’s Pizza, bringing nostalgic caramel flavours into everyday meals. In ice cream, Xiao Mei x Beard Papa’s and Häagen-Dazs x Pierre Hermé launched co-branded desserts to elevate premium appeal.
Competitive Landscape
Three key trends characterize brand competition in snacks in Tawain: international players take the lead, domestic brands maintain a steady presence and imported brands emphasise innovation. In chocolate confectionary, the landscape is largely led by global brands. Ferrero, which owns Rocher and Kinder, maintains a leadership position through seasonal gifting strategies and strong brand recognition. Other multinational players also command significant market share and robust retail presence. Among domestic players, Hunya attracts younger consumers with limited-edition and novel flavours, while I-Mei continues to grow by leveraging product quality and brand trust.
Channel developments
Taiwan’s snack market features a highly concentrated retail structure, with convenience stores leading distribution particularly in immediate-consumption categories such as chocolate confectionary, sugar confectionary, gum and ice cream. Chains like 7-Eleven and Family Mart leverage their widespread networks and frictionless purchasing experience to maintain a commanding position as the primary sales channel for these impulse-driven products.
What next for snacks?
Although Taiwan’s snacks market is approaching maturity, it is still expected to see some value sales growth during the forecast period, particularly with health-conscious trends serving as a key breakthrough. Local consumers are increasingly attentive to natural ingredients and nutritional value, driving rapid growth in product lines such as nuts, vegetable chips and high-cocoa chocolate, all of which are becoming strategic focus areas for many brands. In response, companies have begun reformulating products and emphasising attributes such as no additives, clean labels, and locally sourced from Taiwanese small farms to strengthen brand identity and consumer trust.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Taiwan?
- Which are the leading brands in Snacks in Taiwan?
- How are products distributed in Snacks in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Taiwan
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Taiwan
KEY DATA FINDINGS
Cocoa price surge drives value growth in 2025
Global giants lead, local brands adapt
Sales driven by convenience stores and supermarkets
Chocolate confectionery faces continued growth for forecast period
Functional chocolate emerges as accelerating trend
TFDA sets new cadmium limits for chocolate to strengthen food safety
Gum in Taiwan
KEY DATA FINDINGS
Gum shows minimal expansion in 2025
Highly consolidated landscape led by Airwaves and Extra
Convenience stores remains dominant channel
Growth potential remains limited
Innovation and cross-industry collaboration will lead the way
Play Gum continues to leverage IP collaborations to strengthen position
Sugar Confectionery in Taiwan
KEY DATA FINDINGS
Medicated confectionery leads value and volume growth in 2025
Polarised competition defines market
Convenience stores remains core channel
Medicated confectionery set for robust growth
Morinaga revitalises its brand through cross-industry collaborations
Gummies go premium: the rise of luxury candy in Taiwan
Ice Cream in Taiwan
KEY DATA FINDINGS
Ice cream remains resilient, with sales driven by rising temperatures, product innovation and retail promotions
Lucky Royal set to debut on emerging stock board
Convenience stores and supermarkets lead ice cream sales in Taiwan
Imported ice cream fuels expansion
Co-branding as key to ice cream innovation and growth
Häagen-Dazs positioned for continued growth in Taiwan
Savoury Snacks in Taiwan
KEY DATA FINDINGS
Savoury snacks expands in 2025, led by healthier products
PepsiCo’s growth in Taiwan driven by innovation and strategic partnerships
Convenience stores and supermarkets retain leading position
Product innovation to drive momentum during forecast period
Vegetable, pulse and bread chips expected to rise
Consumers and players shift toward healthy and additive-free choices
Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan
KEY DATA FINDINGS
2025 sees value-driven growth amid flat volume growth
Major players lead competitive landscape
Product traits shape retail distribution
Rising demand for natural and additive-free biscuits
Snack bars poised for strong and sustained growth
Rich texture emerges as key trend in innovation
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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