Snacks is expected to register value and volume growth in 2025, in what is an improving economic picture. Inflation is easing (0.7% in 2024) and interest rates are also projected to be lower (2.4% in 2025). Panama leads the region's economy, with inflation in particular remaining among the lowest in the region, thanks to the monetary stability provided by dollarisation. Together with favourable demographic factors, the strength of traditional consumption habits has helped to ensure demand remains reasonably resilient in all categories.
In 2025, consumers searched for promotional products, discount prices or multipack/volume packaging more regularly. Lower brand loyalty remained in trend as consumers sought to purchase products that offered the best value for money. For instance, demand has risen for sharing formats and mini version/single serving to better portion control, as exemplified by Club Extra Mini Bites.
Productos Alimenticios Pascual SA continues to play a leading role in snacks as it is the main Panamanian biscuit manufacturer in the country. All of the company’s products come under the Pascual brand name and its portfolio covers sweet and savory biscuits, nuts, savory snacks and sugar confectionery. Pascual is widely recognised and trusted by consumers. The company's strong distribution network in modern grocery retailers and small local grocers has helped to solidify its competitive advantage.
Modern grocery retailers is the leading distribution channel for snacks due to the expansion in the number of outlets and their capacity to offer a wide range of brands. Small local grocers, on the other hand, continued to take advantage of their convenient locations and appropriate products. The challenge for brands is not only to be presented across multiple channels, but also to generate seamless and consistent shopping experiences to connect with consumers at every touchpoint. Super 99 announced aggressive expansion plans for its supermarket chain, while renowned supermarket chain Super Carnes, opened its new MAX format in San Antonio. This new format is designed to offer customers a wholesale shopping experience without a membership, combining convenience and a breadth of offerings like never before.
Sales of snacks will register moderate constant value and volume growth over the forecast period. There will be some degree of premiumisation in certain snacks, such as chocolate confectionery, though in general, volume sales will continue to be driven by price, traditional consumption habits and frequent impulse purchases, while ongoing macroeconomic improvements should also continue to boost demand in the short-to-medium term.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Panama with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Snacks
This report originates from Passport, our Snacks research and analysis database.
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