Snacks in 2025: The big picture
Snacks in Cambodia is projected to see strong growth in retail volume and current value sales in 2025, albeit slower than in 2024. Snacks is performing well in the market, supported by more positive economic indicators, rising product awareness, category advancement, urbanisation, retail development and a revival of tourism. Stronger GDP growth and lower inflation, compared with the 2022 peak, are boosting employment and consumer spending. Political stability also facilitates investments, supporting growth and enhancing consumer confidence. Key trends also feature growing domestic production and an increasing preference for packaged snacks in urban areas. However, challenges remain, such as the popularity of unpackaged, artisanal snacks, household budget constraints and limited rural penetration.
Key trends in 2025
There is an increasing demand in Cambodia for snacks that are seen as healthier and more nutritious. This encompasses plant-based options, snacks made with natural ingredients and those that promote health benefits, such as high fibre or vitamin enrichment. For example, LyLy Food Industry Co Ltd promotes the best quality local ingredients as it aims to offer consumers healthier products with content like rice and fruits.
Competitive Landscape
Mars Inc is set to remain the leading player in the highly fragmented competitive landscape of snacks in retail value terms in 2025, with a largely stable share. The company produces brands like Doublemint and Cool Air in confectionery. The competitive landscape is characterised by a mix of international giants like Mars, Mondelez, Nestlé SA and Kellanova (previously Kellogg Co) and local and regional players like LyLy Food Industry and Friendship, respectively.
Channel developments
Small local grocers is set to continue to dominate the distribution of snacks in retail value terms in 2025, despite a gradual downward share trajectory. These traditional grocery retailers play a crucial role in reaching consumers, offering convenience, accessibility and affordability. They cater to local preferences and provide a wide variety of products, making it easier for customers to find their favourite snacks close to home.
What next for snacks?
Retail value (constant 2025 prices) sales of snacks are projected to see good-to-moderate growth over the forecast period. Snacks is set to continue to grow demand, anticipating strong retail volume growth as more individuals relocate to urban areas and adopt busier lifestyles. This is expected to drive up the demand for convenient, on-the-go food options, including snacks. Additionally, Cambodia's relatively young population represents a key demographic for snacks consumption. As this group expands, the potential consumer base for snacks will also increase.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Cambodia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Cambodia?
- Which are the leading brands in Snacks in Cambodia?
- How are products distributed in Snacks in Cambodia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Cambodia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Cambodia
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Key Data Findings
2025 Developments
Strong retail value growth but unpackaged options remain popular
Mars leverages a relatively wide portfolio to maintain the leading position
Affordability and easy access favour small local grocers
Prospects and Opportunities
Growth forecast but challenges remain
Digital and technological advancements to affect confectionery
Restricting young consumers’ access to sugary products may hurt confectionery sales
Category Data
Key Data Findings
2025 Developments
Sweet biscuits drive the category
Sweet biscuits brands shape the competitive landscape
Wider distribution to reach a broader audience across demographic and urban/rural lines
Prospects and Opportunities
Further development and growth is anticipated in the forecast period
Global snack trend to penetrate Cambodia but snack bars and fruit snacks continue to lack popularity
Development and growth opportunities for local players
Category Data
Key Data Findings
2025 Developments
A large young consumer base and growing middle class push the demand for ice cream
The leading players invest in the category
Urban-rural distribution split
Prospects and Opportunities
Strong growth amid headwinds for ice cream
Modern grocery retailers to enjoy competitive advantages
Wider flavour choice to win over consumers
Category Data
Key Data Findings
2025 Developments
Both the offer and tastes widen and grow in sophistication
A strong presence and innovative products help to differentiate the offer
Easy access and local knowledge help small local grocers dominate distribution
Prospects and Opportunities
Strong development anticipated in terms of the offer
Marketing to gain weight in an increasingly competitive landscape
Modern grocery retailers to gain momentum, although traditional grocery retailers are set to hold sway
Category Data
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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