Snacks in 2025: The big picture
In 2025, retail current value sales of snacks in Jordan are projected to grow healthily, at a similar rate to 2024. Meanwhile, retail volume sales are expected to rise modestly, with inflationary pressure on prices stimulating retail value sales. The demand for snacks during 2025 is being driven by the natural growth in the population of Jordan. The total population of Jordan approached 12 million in 2025, with over one half of the population below 30-years-old. This population trend is a key factor as young generations like to buy snacks and eat them whilst they watch films at home, for example. The growth in the use of the internet and streaming services like Netflix has meant that young consumers spend a lot of time at home, with snacking a key component of their routine.
Key trends in 2025
The natural growth in the population is set to maintain retail volume growth in 2025. Moreover, Jordan’s population dynamics fuel the growth in snacks as more than one half of the population is under 30-years-old. Young generations and young adults are major consumers of snacks in Jordan.
Competitive Landscape
Mudieb Haddad & Sons Co is set to consolidate its leadership of snacks in Jordan with a significant rise in retail value share in 2025. The company has been making Mr Chips savoury snacks since 1983. Moreover, it has introduced a new tortilla chips brand, Mr Tortilla, to compete with international brands. The player’s strength in the main category, savoury snacks, underpins its overall leadership of snacks.
Channel developments
Small local grocers is set to largely maintain its retail value share to remain the dominant distribution channel in Jordan during 2025. Impulse buying of snacks is high amongst young consumers in Jordan, and they often seek to buy from shops that close to where they live. In addition, small local grocers offer relatively low prices, which fits with the purchasing power of many young consumers.
What next for snacks?
Retail volume and value (constant 2025 prices) sales of snacks are set to grow modestly-to-moderately over the forecast period. Growth in snacks is likely to be driven by natural growth in population. Moreover, Jordan’s demographic dynamics continue to play a role, with over one half of the population under 30-years-old. Most sales of snacks are derived from young generations, including young adults.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Jordan?
- Which are the leading brands in Snacks in Jordan?
- How are products distributed in Snacks in Jordan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Jordan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Jordan
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Key Data Findings
2025 Developments
Boycott calls exert pressure on international brands’ performances
Al-Seedawi to benefit from wide selections, distribution and boycotting to become the leading brand
Prices and proximity favour small local grocers
Prospects and Opportunities
Key demographic trend and high popularity of chocolate to boost confectionery
Dubai chocolate trend to increase penetration of Jordan
Higher cocoa prices to affect retail selling prices in the early forecast period
Category Data
Key Data Findings
2025 Developments
Convenience and affordability increase the popularity of wafers
Canary enjoys popularity among young consumers
Impulse buying ensures consumer traffic in small local grocers
Prospects and Opportunities
A large young population is set to stimulate sales
Digital lifestyles to boost e-commerce sales
Chocolate biscuits to remain popular despite growing health consciousness
Category Data
Key Data Findings
2025 Developments
Improving economic conditions help to maintain a positive growth trajectory
Eisberg enjoys pricing and store positioning advantages to dominate ice cream
Branded freezer displays ensure availability and boost brand awareness in retail stores
Prospects and Opportunities
Economic, travel and climate trends to foster a demand for ice cream
Modern freezers and ice cream parlours to gain weight in the category
Rising health awareness to stimulate the offer of zero/low sugar ice cream
Category Data
Key Data Findings
2025 Developments
Slow move towards healthier options in an indulgence-heavy category
High brand equity to help grow the leading player’s retail value share
Wide presence and low prices keep small local grocers ahead
Prospects and Opportunities
Slow growth anticipated in a mature category
Consumers to seek healthier options
Fading boycott to boost retail value sales
Category Data
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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