Snacks in Thailand

July 2025
Select Country Report
USD 2,450
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Thailand?
  • Which are the leading brands in Snacks in Thailand?
  • How are products distributed in Snacks in Thailand?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Thailand

Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Snacks by Format: % Value 2020-2025
Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Thailand

KEY DATA FINDINGS

Rising costs and product innovation informs demand for chocolate confectionery
Nestlé's increases its lead while Thai Lotte sees dynamic growth
Convenience stores lead sales while supermarkets focus on premium offerings
Rising cocoa prices set to inform innovation and affordability strategies
Brands likely to continue leveraging fan marketing to boost sales
Health and wellness trend boosting demand for healthier and dark chocolate options
Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

Gum in Thailand

KEY DATA FINDINGS

Gum sales slump due to competition from other categories and product limitations
Mondelez leads thanks to Dentyne's success
Hypermarkets leads distribution while supermarkets show dynamic growth
Gum poised for stagnation due to limited competition and innovation
Fewer players and brand discontinuations as demand falls
Focus on health and beauty shifts innovation towards functional benefits
Table 25 Sales of Gum by Category: Volume 2020-2025
Table 26 Sales of Gum by Category: Value 2020-2025
Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
Table 28 Sales of Gum by Category: % Value Growth 2020-2025
Table 29 Sales of Gum by Flavour: Rankings 2020-2025
Table 30 NBO Company Shares of Gum: % Value 2021-2025
Table 31 LBN Brand Shares of Gum: % Value 2022-2025
Table 32 Distribution of Gum by Format: % Value 2020-2025
Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
Table 34 Forecast Sales of Gum by Category: Value 2025-2030
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

Sugar Confectionery in Thailand

KEY DATA FINDINGS

Gummies and jellies driving growth with innovative flavours and formats
Mondelez retains the lead while Sunsu grows rapidly through fan Marketing
Small local grocers lead sales but supermarkets seeing rapid growth
Consumer health awareness should fuel demand for sugar-free innovations
Brands to utilise celebrity endorsements to engage fans and boost sales
Health and beauty trends set to drive innovation in sugar confectionery
Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

Ice Cream in Thailand

KEY DATA FINDINGS

Thailand's ice cream market declines due to economic factors and competition from unpackaged ice cream
Unilever leads while Chomthana benefits from innovation and fan marketing
Small local grocers leads distribution while e-commerce is the most dynamic channel
Ice cream set to benefit from premiumisation with new flavours and formats
Seasonal and collaborative product introductions set to drive innovation
Players responding to the call for healthier ice cream options
Table 49 Sales of Ice Cream by Category: Volume 2020-2025
Table 50 Sales of Ice Cream by Category: Value 2020-2025
Table 51 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 52 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 54 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 55 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 56 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 61 Distribution of Ice Cream by Format: % Value 2020-2025
Table 62 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 63 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

Savoury Snacks in Thailand

KEY DATA FINDINGS

Sales rise with meat snacks benefiting from trend towards high protein diets
Pepsi-Cola’s Lay's brand leads with its extensive and affordable product line
Hypermarkets the largest and most dynamic distribution channel in savoury snacks
Health trends set to spur new product development in savoury snacks
Economic slowdown could impact demand and lead to shrinkflation
Proposed sodium tax would reshape Thailand's savoury snacks market
Table 66 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 67 Sales of Savoury Snacks by Category: Value 2020-2025
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 72 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

Sweet Biscuits, Snack Bars and Fruit Snacks in Thailand

KEY DATA FINDINGS

Protein/energy bars driving growth amidst developing health trends
URC’s variety and KCG's health and wellness focus shaping market demand
Hypermarkets lead sales while e-commerce seeing strong development
Demand for high-quality ingredients set to fuel premiumisation trend
Brand collaborations and character licensing set to drive innovation
Health and wellbeing set to be a focus of new product development and marketing
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 83 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 85 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 86 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 87 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 88 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 90 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 91 Distribution of Snack Bars by Format: % Value 2020-2025
Table 92 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
Download table of contents
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Chewy Candies
      • Gummies and Jellies
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Snacks research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2025 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587