Snacks in 2025: The big picture
Retail value sales of snacks are rising robustly in Ukraine in 2025, thanks to some economic stabilisation and people’s adaptation to the new reality and life during war. However, most snacks categories show only marginal recovery in retail volumes, limited by current circumstances including high inflation and decreased disposable incomes, avoidance of impulse purchases and non-essentials, and changed lifestyles and shopping habits. Potential growth drivers include a high level of price promotions from big players, investment in innovation, the impact of social media (especially on younger consumers) and demand for affordable indulgence as way for consumers to pamper themselves and deal with stress. Health and wealth functionality is present in snacks in Ukraine but is low down the priority list for most local consumers for now.
Key trends in 2025
Functional, more natural, organic and healthier options are available in all snacks categories, but development of such products has slowed down during wartime as people are highly focused on the here and now. In chocolate confectionery, ice cream and gum there are sugar free options; sugar confectionary is home to some natural variants for instance, those with juice as an ingredient to sweeten; in snack bars and fruit snacks we find natural, gluten-free and sugar-free offerings, while in savoury snacks high-protein offerings are the most prevalent health-positioned products.
Competitive Landscape
Roshen Kondyterska Korporatsia remains the leading player of overall snacks in 2025, benefiting from popular price promotions, wide distribution, high brand awareness and various novelties. This local player is strong in confectionery and sweet biscuits. The company recently started to involve bloggers in a bid to attract younger consumers; for example, its line expansion of the brand Lovita in sweet biscuits was supported by TikTok bloggers’ reviews to stir consumer interest.
Channel developments
Supermarkets remains the leading channel in Ukraine for all snacks categories. The country is home to major chains such ATB-Market, Silpo, Novus, and Varus. ATB-Market is a grocery retail leader in Ukraine and is positioned as an economy supermarket. Supermarkets benefit thanks to their extensive outlet networks, and shops are close to residential areas. They attract through convenience, price promotions and loyalty programmes. Many people in Ukraine are avoiding hypermarkets and shifting towards supermarkets in wartime because of air alarms, which mean that shopping malls and hypermarkets located inside them have to close.
What next for snacks?
Retail value sales of snacks will be positive throughout the forecast period, mostly driven by high inflation. Premiumisation will be rather limited and cautious in light of the economic crisis and decreased incomes. Anticipated positive volume growth may be driven by the return of people and some territories, economic stabilisation and recovering purchasing power. A return to pre-war habits would encourage impulse purchasing and retail recovery, and investments by global companies in new launches, price promotions and local manufacturing facilities.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Ukraine?
- Which are the leading brands in Snacks in Ukraine?
- How are products distributed in Snacks in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Ukraine
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Ukraine
KEY DATA FINDINGS
Volume sales struggle amid soaring cocoa prices cocoa global price increase
Roshen remains clear leader, while Ferrero invests heavily
Supermarkets as leading channel with e-commerce continuing to expand
Further growth will be limited by cocoa price increases
Global players Ferrero and Nestlé expand presence with new launches
Sugar-free chocolate will gain greater ground during forecast period
Gum in Ukraine
KEY DATA FINDINGS
Chewing gum dominates and drives overall growth in 2025
Orbit dominates brands
Supermarkets remains ahead, while both e-commerce and convenience stores record rapid rises
Chewing gum to see further growth, while bubble gum will still struggle
Larger packs and new flavours as key growth drivers
Sugar-free claims to remain prevalent
Sugar Confectionery in Ukraine
KEY DATA FINDINGS
Sugar confectionery sees further value and volume sales growth in 2025
Local player Roshen maintains leadership
Supermarkets accounts for greatest proportion of retail value sales in 2025
Progress to be driven by affordability concerns
Tic Tac Chewy enters local market
Sugar confectionery holds weak potential for health and wellness positioning
Ice Cream in Ukraine
KEY DATA FINDINGS
Single-portion dairy ice cream drives category
Rud’ maintains brand leadership through targeting new generations, while availability of global brands expands
Supermarkets as largest distribution channel with e-commerce as fastest riser
Impulsive purchasing and indulgence should support sales during forecast period
Manufacturers look for inspiration in other categories
Healthier options set to expand but remain niche
Savoury Snacks in Ukraine
KEY DATA FINDINGS
Meat snacks drives overall growth for savoury snacks Ukraine in 2025
Global player PepsiCo recovers market share
Supermarkets continues to dominate distribution for savoury snacks in Ukraine
Potato chips to remain firm favourite
Snack Production invests in innovation
Health-oriented options will expand within savoury snacks during forecast period
Sweet Biscuits, Snack Bars and Fruit Snacks in Ukraine
KEY DATA FINDINGS
Solid sales seen in 2025
Private label expands further while Roshen continues to lead
Supermarkets leads distribution, while vending rises rapidly from low base
Chocolate coated biscuits set to drive future growth
New dessert biscuit from Roshen caters to demand for convenience
Snack bars and fruit snacks to see greater prevalence of health and wellness variants
The following categories and subcategories are included:
Snacks
-
-
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
-
- Bubble Gum
- Chewing Gum
-
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
-
-
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
-
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
-
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!