Snacks in 2025: The big picture
Value sales of snacks in Iraq are expected to rise at a moderate rate in 2025. The snacks industry in Iraq is currently facing challenges in investment. On one hand, supply chain pressures are pushing suppliers to localise production. However, significant technical, technological, and capital constraints are hindering rapid localisation. However, there is more space for foreign investors especially those with a history in the production and marketing of snacks in Iraq as local players have limited experience and need help to grow.
Key trends in 2025
Price is a key concern for both suppliers and consumers in Iraq. On one hand, suppliers, especially in sweet biscuits and ice cream, are adjusting product weights and sizes to cater to all income levels and to mitigate price rises without passing them onto the end consumer. For example, suppliers have reduced product weights to maintain an IQD250 price point, despite rising production and other costs.
Competitive Landscape
PepsiCo is expected to be the leading company and one of the most dynamic in snacks in 2025. With its local production in Iraq and huge financial resources, it has not only retained an outright lead in savoury snacks but has also made competition from other suppliers feel insignificant. With wide distribution and an understanding of growing demand, it has been able to increase production continuously. While there are many other snacks producers in the country, unlike PepsiCo, they have contributed more to the fragmentation of the snacks industry than to dominance.
Channel developments
Small local grocers is expected to remain the outright leading sales channel for snacks in Iraq in 2025 due to the widespread presence of these stores. However, they do suffer from operational inefficiencies and have high margins. Despite the dominance of these outlets, chained modern grocery retailers are nevertheless growing across the country, with supermarkets set to be the fastest growing channel in 2025. These retailers are developing in major urban centres and offer better shelving, product protection, and lower prices compared to small local grocers. However, the current price differences between supermarkets and small local grocers are likely to reduce over the forecast period.
What next for snacks?
Value sales of snacks are set to rise at a moderate rate over the forecast period, especially up to 2027 for the largest categories, after which sales are set to slow due to saturation and oversupply. Additionally, local trends are gradually moving away from the "more is better" mindset, a strategy on which many suppliers have relied by offering lower prices. However, as consumers reach saturation, they will become more selective rather than simply accept whatever is available and will start to become more demanding in terms of quality, product sourcing, with demand even set to rise for health-based products.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Iraq report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Iraq?
- Which are the leading brands in Snacks in Iraq?
- How are products distributed in Snacks in Iraq?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Iraq?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Iraq
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
Key Data Findings
2025 Developments
Moderate value sales growth of confectionery in 2025
Ferrero leads thanks to the strong appeal of its Kinder Chocolate brand to children, despite also being present with its Ferrero Rocher and Raffaello brands
Small local grocers retains the outright lead for confectionery but loses share to supermarkets
Prospects and Opportunities
Moderate forecast period growth of confectionery bolstered by population growth, improving spending power and wider distribution
Intensifying price competition forces smaller players to adapt their products in order to safeguard their profit margins
The potential exists for localisation of confectionery through government policies over the forecast period
Category Data
Key Data Findings
2025 Developments
Category retail value sales rise in 2025 benefting from the popularity of sweet biscuits among children
Eti Gida San ve Tic AS retains the lead and records the strongest growth with its popular Eti brand
Small local grocers remains the channel of choice although supermarkets achieves the strongest growth
Prospects and Opportunities
Positive moderate forecast period growth of sweet biscuits, snack bars and fruit snacks
New players are increasingly attracted to the category
Government bans import of cakes and some dough-based products
Category Data
Key Data Findings
2025 Developments
Healthy growth of ice cream in 2025
Fusteka Group retains its lead in ice cream thanks to the popularity of its eponymous brand
Small local grocers retains its dominance in ice cream, though modern grocery retailers are gaining share
Prospects and Opportunities
Positive forecast period growth of ice cream
Potential shift to ice cream produced locally from fresh milk
Industry players endeavour to overcome infrastructure and logistical challenges
Category Data
Key Data Findings
2025 Developments
Steady growth of savoury snacks sales in 2025
PepsiCo retains the lead with its Lay’s brand and remains the most dynamic player in 2025
Small local grocers retains its outright lead though supermarkets experiences the fastest growth
Prospects and Opportunities
Ongoing growth of savoury snacks over the forecast period
Price remains an important determinant among conumers of puffed snacks
Continued predilection among local consumers of unpackaged nuts, seeds and trail mixes
Category Data
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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