Snacks in 2025: The big picture
The snacks market in Poland has continued its upward trajectory in 2025, supported by increased consumer interest in indulgent, health-oriented, and functional snacking. Despite economic uncertainty and shifting shopping behaviour, sales of snacks have benefited from a combination of premiumisation, product reformulations, and distribution expansion. Growth has been evident in both sweet and savoury snacks, with innovation driving engagement. Consumers are increasingly seeking out better-for-you ingredients, convenient formats, and plant-based alternatives, while loyalty to well-known brands has remained high.
Key trends in 2025
While indulgence remains a core driver, a shift towards functional and better-for-you options has become more pronounced, especially among younger consumers. The growing popularity of snacks as meal replacements driven by busy lifestyles has accelerated the rise of categories such as cereal bars, nuts, and plant-based formats. This trend has built upon the growing interest in portable and fortified snacks, with an increasing emphasis on calorie control, natural ingredients, and specific health benefits like digestion or energy support.
Competitive Landscape
Mondelez Polska remains the leading company in the Polish snacks market in 2025, maintaining its top position through a strong multi-category presence and high consumer trust. It continues to leverage its broad portfolio of established brands which include Milka, Oreo, Alpen Gold, Belvita, and Prince Polo, among others, with these brands spanning categories including chocolate confectionery, biscuits, and snack bars. Its brands benefit from both planned purchases and impulse-driven consumption, with wide availability across all key retail formats and strong marketing support.
Channel developments
Discounters remains the leading distribution channel for snacks in Poland, driven by the focus of these stores on price competitiveness as well as their expanding product assortment. Consumers have appreciated the convenience and perceived value offered by these stores, especially given the financial and inflationary pressure facing the country.
What next for snacks?
Sales of snacks are expected to see steady growth in retail value and volume terms over the forecast period with this likely to be supported by continued consumer demand for convenient, versatile snacking options that fit with their modern lifestyles. Health trends are anticipated to gain further traction, particularly for snacks offering functional benefits, portion control, and clean labels. While price sensitivity may persist, especially in savoury snacks, rising awareness and willingness to pay for quality in key categories like protein-enriched snack bars, premium biscuits, and plant-based options will sustain value growth. The appeal of snacks as meal substitutes, especially among younger adults, will also play a significant role in driving volume sales and product innovation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Poland?
- Which are the leading brands in Snacks in Poland?
- How are products distributed in Snacks in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Poland
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Poland
KEY DATA FINDINGS
Sales rise in value terms in 2025 backed by enduring desire for small indulgences
Competition intensifies as consumers look for quality and affordability
Discounters continue to benefit from strong value proposition
Bright outlook for chocolate confectionery
New technology could bring changes to the market
Sustainability concerns likely to influence company strategies
Gum in Poland
KEY DATA FINDINGS
Chewing gum continues to drive growth thanks to functional claims
Wrigley retains its stronghold despite increasing competition
Discounters benefit from strong value proposition
Chewing gum set for expansion while bubble gum sales set to deflate
Players will need to invest in the future to keep up in an evolving market
Health and sustainability set to be the focus of innovation
Sugar Confectionery in Poland
KEY DATA FINDINGS
Sales increase in 2025 backed by promotional activity
Private label playing a significant role in the market
Discounters benefit from affordable positioning
Sugar confectionery set to remain a popular tasty treat despite health concerns
Digital marketing and sustainability set to play a key role in the category’s development
Players will need to explore healthier options to sustain demand
Ice Cream in Poland
KEY DATA FINDINGS
Ice cream sales thriving as market conditions prove fruitful
Unilever leads but loses ground with players such as Grycan making gains
The search for convenience and value informing the distribution landscape
Bright outlook for ice cream with climate change creating longer, hotter summers
Distribution landscape evolving backed by new technology
Innovation set to focus on delivering healthier and more sustainable options
Savoury Snacks in Poland
KEY DATA FINDINGS
Meat snacks gain favour as consumers look for convenient and filling snacks
Frito-Lay remains a key innovator while SANTE presents new alternatives
Discounters and convenience stores lead distribution by meeting different needs
Growth set to be driven by fast-paced lifestyles and the search for quality and convenience
New technology and global flavours set to influence new product development
Demand set to focus on healthier and more sustainable products
Sweet Biscuits, Snack Bars and Fruit Snacks in Poland
KEY DATA FINDINGS
Healthier options helping to fuel strong category growth in 2025
Mondelez remains on top despite increasing competition
Affordability and convenience inform shopping behaviours
Bright outlook with a focus on healthy indulgence
Health likely to inform new product development and innovation
Easing inflationary pressures should boost volume sales
The following categories and subcategories are included:
Snacks
-
-
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
-
- Bubble Gum
- Chewing Gum
-
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
-
-
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
-
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
-
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!