Snacks in 2025: The big picture
Snacks sales in Qatar are set to register moderate growth in 2025, supported by evolving consumer preferences despite a generally stable but not strongly expanding economy. While overall disposable income remained relatively flat, urban lifestyles, a growing health-conscious population, and expanding tourism supported steady demand, particularly for convenient, health-orientated, and premium snack options. Snacks benefits from innovation and diversification in both product offerings and sales channels.
Key trends in 2025
Brands are increasingly incorporating local and regional flavours into global snack formats to appeal to Qatar’s diverse population. Products inspired by Arabic cuisine, such as date-based bars and za'atar-flavoured chips, gained popularity across both local and expatriate communities. Regional and Qatari snack brands gained traction as they blended tradition with modern formats, resonating with culturally rooted consumer expectations.
Competitive Landscape
PepsiCo was the leading company within snacks overall in 2025. The company produces leading brands such as Lay’s, Sunbites, and Doritos present in categories including potato chips, extruded snacks, and health-orientated savoury snacks. PepsiCo maintained its strong position through consistent product innovation, bold regional flavour launches, and efficient distribution across modern retail and convenience outlets. Strategic promotional campaigns and visibility on digital platforms also played a crucial role in maintaining consumer engagement. The company’s investment in healthier options under the Sunbites line supported its appeal to wellness-focused consumers.
Channel developments
Supermarkets and hypermarkets, such as Carrefour, Lulu, Monoprix, and Al Meera, remained the leading retail outlets for snacks due to their wide product assortment, accessibility, and ability to accommodate consumers. As such, this channel’s value share is set to rise slightly during the year in line with overall demand for both affordable and premium products.
What next for snacks?
The snacks market in Qatar is projected to grow at a moderate rate over the forecast period. This growth will be underpinned by increased consumer demand for healthier snack options, including baked (not fried), high-protein, low-sugar, and clean-label formulations. Additionally, Qatar's growing population, supported by continued urbanisation and a youthful demographic, will contribute to expanded consumption.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Qatar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Qatar?
- Which are the leading brands in Snacks in Qatar?
- How are products distributed in Snacks in Qatar?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Qatar?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Qatar
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
Key Data Findings
2025 Developments
Growth in sales of confectionery shaped by consumer demand for healthier confectionery options
Mars Inc retains the lead despite experiencing a contraction in its category share
Modern grocery retailers maintains a strong lead in the distribution of confectionery
Prospects and Opportunities
Forecast period sales of confectionery rise as consumers seek indulgence
Digital and technological advancements shape confectionery over the forecast period
Health and wellness gathers momentum in confectionery and increasingly influences product offerings
Category Data
Key Data Findings
2025 Developments
Growing demand for convenience boosts sales of sweet biscuits, snack bars and fruit snacks
Mondelez retains the lead despite stagnation in its category share in 2025 over the previous year
Modern grocery retailers remains the leading channel for sweet biscuits, snack bars and fruit snacks
Prospects and Opportunities
Forecast period growth of sweet biscuits, snack bars and fruit snacks benefits from consumer demand for convenience
Ongoing digitalisation and growth of retail e-commerce enable brands to better connect with young consumers
Consumers increasingly embrace healthier products and clean labels in sweet biscuits, snack bars and fruit snacks
Category Data
Key Data Findings
2025 Developments
Sales growth of ice cream is driven mainly by the hot climate, population growth and tourism
General Mills through its Häagen-Dazs brand sustains its lead in ice cream
Hypermarkets and supermarkets remain the go-to channels for ice cream in Qatar
Prospects and Opportunities
Forecast period growth of ice cream is boosted by the country’s hot climate, population growth and tourism
Growing product sophistication, social media marketing, retail e-commerce and cold chain innovation boost sales
Rising health consciousness stimulates new product formulations of ice cream
Category Data
Key Data Findings
2025 Developments
Growing popularity of savoury snacks as urban dwellers seek convenience
PepsiCo retains its lead in savoury snacks with its renowned product portfolio
Supermarkets and hypermarkets followed by small local grocers are the most popular channels for savoury snacks
Prospects and Opportunities
Forecast period growth of savoury snacks thanks to urbanisation, rising disposable incomes and a youthful demographic
Savoury snacks being reshaped by digital innovation and technology
Health and wellness considerations and growing interest in sustainability impact savoury snacks over the forecast period
Category Data
The following categories and subcategories are included:
Snacks
-
-
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
-
- Bubble Gum
- Chewing Gum
-
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
-
-
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
-
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
-
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!