Snacks sales in Qatar are set to register moderate growth in 2025, supported by evolving consumer preferences despite a generally stable but not strongly expanding economy. While overall disposable income remained relatively flat, urban lifestyles, a growing health-conscious population, and expanding tourism supported steady demand, particularly for convenient, health-orientated, and premium snack options. Snacks benefits from innovation and diversification in both product offerings and sales channels.
Brands are increasingly incorporating local and regional flavours into global snack formats to appeal to Qatar’s diverse population. Products inspired by Arabic cuisine, such as date-based bars and za'atar-flavoured chips, gained popularity across both local and expatriate communities. Regional and Qatari snack brands gained traction as they blended tradition with modern formats, resonating with culturally rooted consumer expectations.
PepsiCo was the leading company within snacks overall in 2025. The company produces leading brands such as Lay’s, Sunbites, and Doritos present in categories including potato chips, extruded snacks, and health-orientated savoury snacks. PepsiCo maintained its strong position through consistent product innovation, bold regional flavour launches, and efficient distribution across modern retail and convenience outlets. Strategic promotional campaigns and visibility on digital platforms also played a crucial role in maintaining consumer engagement. The company’s investment in healthier options under the Sunbites line supported its appeal to wellness-focused consumers.
Supermarkets and hypermarkets, such as Carrefour, Lulu, Monoprix, and Al Meera, remained the leading retail outlets for snacks due to their wide product assortment, accessibility, and ability to accommodate consumers. As such, this channel’s value share is set to rise slightly during the year in line with overall demand for both affordable and premium products.
The snacks market in Qatar is projected to grow at a moderate rate over the forecast period. This growth will be underpinned by increased consumer demand for healthier snack options, including baked (not fried), high-protein, low-sugar, and clean-label formulations. Additionally, Qatar's growing population, supported by continued urbanisation and a youthful demographic, will contribute to expanded consumption.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Snacks research and analysis database.
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