Snacks in 2025: The big picture
Although retail sales of snacks in Lithuania are expected to show robust growth in current value terms in 2025, this is primarily due to price inflation - particularly in chocolate confectionery. Global cocoa prices have surged due to poor harvests and disease in major producing countries, such as Ghana and the Ivory Coast. As a result, categories dependent on chocolate, such as chocolate confectionery and chocolate-coated biscuits, are experiencing a decline in volume sales.
Key trends in 2025
Consumers largely view snacks as indulgent treats and, as such, expect a premium sensory experience. This makes it challenging to persuade them to switch to "better-for-you" options, especially if these alternatives are perceived as having an inferior taste, with ice cream being a key example. While reduced-sugar formulations are generally welcomed, consumers are often unwilling to accept artificial sweeteners or noticeable changes in flavour.
Competitive landscape
Discounter Lidl Lietuva UAB continues to lead the competitive landscape for snacks in Lithuania. The retailer has steadily increased its market share over the review period, following inflation spikes which have led to growing consumer price sensitivity. Indeed, private label offerings are recognised as key growth drivers across the market, with significant gains in ice cream, chocolate confectionery, gum and sweet biscuits. However, certain categories remain strongholds for established brands, most notably savoury snacks, where players such as Lay’s continue to dominate.
Channel developments
Supermarkets continues to hold a firm grip on snack sales in Lithuania. With their widespread presence across the country, these brick-and-mortar stores offer a broad selection of offerings and frequent promotions, making them the preferred choice for most consumers. Private label products from major retailers such as Maxima, Rimi, and Iki also play an important role in driving sales. Convenience stores also represent a significant channel, typically operating as smaller-format versions of the main supermarket chains. These stores are convenient for quick, everyday purchases of small items, including a good selection of snacks.
What next for snacks?
Retail sales of snacks in Lithuania are expected to show positive growth over the forecast period, particularly in constant value terms. This will be driven to a large extent by savoury snacks, ice cream (if summer weather improves in comparison to that seen in 2025), sweet biscuits, snack bars, and fruit snacks, although sweet biscuits may face initial challenges due to price inflation. Ice cream and savoury snacks, especially potato chips, will remain favourite snacking options during the summer.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Lithuania?
- Which are the leading brands in Snacks in Lithuania?
- How are products distributed in Snacks in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Lithuania
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Lithuania
KEY DATA FINDINGS
Chocolate confectionery sales set for strong value growth despite volume decline
Mixed fortunes for leading players
Supermarkets dominate chocolate confectionery, while discounters and hypermarkets gain momentum
Modest growth ahead for chocolate confectionery
Manufacturers will focus on protecting share
Shift towards a ‘less is more’ approach
Gum in Lithuania
KEY DATA FINDINGS
Gum value sales rise due to price increases, but volume remains stagnant
Orbit retains strong lead in gum, while Lidl gains ground due to atrractive prices
Convenience retailers dominates gum sales, while e-commerce remains limited
Gum volume sales to remain stagnant in saturated market
Innovation remains limited in gum, with few changes expected
Potential lies in repositioning gum as a more adult-oriented, sophisticated product
Sugar Confectionery in Lithuania
KEY DATA FINDINGS
Gummies and jellies inject dynamism into lacklustre category
Haribo leads sugar confectionery, with private label gaining ground
Supermarkets channel leads sugar confectionery sales, while e-commerce grows rapidly
Sugar confectionery will fail to see any perceptible growth, with once dynamic gummies approaching saturation
Price conscious behaviour will persist, despite falling inflation
Potential for introduction of perceived healthier alternatives
Ice Cream in Lithuania
KEY DATA FINDINGS
Warmer weather supports ice cream sales, but seasonality remains a challenge
Private label broadens its appeal
Supermarkets dominates sales but e-commerce gains ground
Modest growth expected, with opportunities in single-portion and bulk dairy formats
Limited demand for plant-based ice cream in Lithuania, due to strong dairy tradition
Health trends will have limited impact on ice cream
Savoury Snacks in Lithuania
KEY DATA FINDINGS
Savoury snacks face stagnation, despite innovation by leading players
Lithuanian Snacks UAB maintains leadership while Lidl gains momentum
Supermarkets dominates savoury snack sales, but faces rising competition from discounters and convenience stores
Savoury snacks will see modest increase in volume, with potato chips being key growth driver
Embracing a health and wellness positioning will prove challenging
New consumption occasions could provide new sales opportunities
Sweet Biscuits, Snack Bars and Fruit Snacks in Lithuania
KEY DATA FINDINGS
Overall flat performance but protein bars gain ground
Private label becomes more popular as branded players face pricing pressures
Supermarkets dominates while e-commerce makes further gains
More affordable prices will help sweet biscuits, snack bars and fruit snacks to outperform traditional confectionery
Private label expansion likely as price pressure intensifies
Scope for development of offerings will health and wellness positioning
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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