Snacks in 2025: The big picture
Retail sales of snacks in Slovenia are set to increase in current value terms in 2025, driven by a combination of favourable economic conditions and shifting consumer trends. Demand is being driven by rising wages, easing inflation, and a robust rebound in tourism, with tourist arrivals soaring during the first half of the year. These factors have contributed to a surge in impulse snack purchases, particularly in popular destinations such as Ljubljana and Bled.
Key trends in 2025
Slovenians are increasingly seeking snacks that support health and wellness through natural, plant-based ingredients and functional benefits, with products such as BiteMe Nutrition's additive-free energy bars and Zdravko Dren's handmade healthy snacks, made from surplus ripe fruits, exemplifying this trend. Reinforcing this momentum, the Chamber of Agricultural and Food Enterprises of Slovenia (GZS), in collaboration with food companies, published a catalogue in 2024, highlighting products with improved or favourable nutritional profiles. These include items with reduced sugar, salt, or fat, as well as those enriched with fibre, vitamins, or wholegrains. Among the featured products were AL!VE White Peanut Drops by Incom, a brand already recognised for its vegan, health-focused ice creams.
Competitive landscape
Private label holds the largest share of retail value sales in Slovenia’s snacks market, with Mercator and Spar leading the way. These retailers maintain a strong presence by offering a broad selection of competitively priced offerings that appeal to value-conscious consumers, particularly in categories such as savoury snacks and sweet biscuits. The growing popularity of XXL formats, perceived as delivering better value for money, has played a major role in boosting sales. Retailers have also expanded their private label ranges to include more health-oriented and sustainably positioned products, catering to the needs of health-conscious yet price-sensitive shoppers.
Channel developments
Hypermarkets and supermarkets remain the two most significant distribution channels for snacks in Slovenia, largely due to their broad product ranges, frequent promotional activities, and strong presence across urban and suburban areas. However, both formats have experienced a decline in market share over the review period, indicating a gradual shift in consumer preferences towards more value-driven channels such as discounters, which have gained ground amid ongoing inflationary pressures.
What next for snacks?
Retail sales of snacks in Slovenia are projected to grow steadily in both volume and value terms (at constant 2025 prices) over the forecast period. Impulse buying will remain a significant growth driver, with consumers increasingly seeking convenient, on-the-go snack options that satisfy immediate sweet or savoury cravings. The ongoing intentional indulgence trend will also fuel demand, as shoppers look for premium, innovative, and sometimes locally inspired products that offer moments of shared or personal enjoyment. Additionally, the growing appetite for global flavours will introduce further variety into the market, attracting consumers eager to explore new taste experiences
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Slovenia?
- Which are the leading brands in Snacks in Slovenia?
- How are products distributed in Snacks in Slovenia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovenia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Slovenia
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Slovenia
KEY DATA FINDINGS
Demand for chocolate confectionery remains robust, despite surge in prices
Mondelez comes under pressure from niche brands
Modern bricks-and-mortar retail outlets continue to dominate sales
Demand for chocolate confectionery will remain resilient, despite ongoing cost pressures
Policy reform drives greener future for chocolate confectionery
Sustainable investments have potential to strengthen brand trust
Gum in Slovenia
KEY DATA FINDINGS
Functional appeal supports chewing gum sales
Mentos gains ground amid flavour and packaging innovation
Discounters gain ground as consumers seek more affordable prices
Positive outlook for gum, with chewing gum leading the way
Innovation will remain key growth driver
Sustainability concerns set to influence new product development
Sugar Confectionery in Slovenia
KEY DATA FINDINGS
Sugar confectionery shows resilience amid shifting policy pressures
Zito leads as private label makes gains
E-commerce expands its reach
Medicated confectionery will lead growth
Health-led reformulation to shape future product development
E-commerce offers potential for growth, but impulse purchases will remain key
Ice Cream in Slovenia
KEY DATA FINDINGS
Affordable indulgence and rise in tourism drive growth
Ljubljanske Mlekarne maintains its lead despite growing competition
Ice cream distribution in Slovenia is shifting as consumers prioritise affordability and convenience
Premiumisation and mindful indulgence will fuel steady growth
Digital and technological innovations will reshape the industry
Functional claims are likely to gain traction
Savoury Snacks in Slovenia
KEY DATA FINDINGS
Sales continue to rise on back of premium and health-focused innovation
Global brands continue to dominate the market as private label gains ground
Trend three
Popcorn offers notable growth potential
Possible introduction of smaller pack sizes to meet the demand for convenience and portion control
Technological advancements will lead to greater efficiency and better access for consumers
Sweet Biscuits, Snack Bars and Fruit Snacks in Slovenia
KEY DATA FINDINGS
Health and indulgence trends shape growth
Krašcommerce leads sales but private label retains strong presence
Supermarkets dominate sales while e-commerce emerges as fastest-growing channel
Steady growth will be driven by premiumisation, convenience, and snacking trends
Dietary restrictions could inspire innovation in sweet biscuits
Technological innovations will shape future of snacking
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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