Snacks in the Philippines

July 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Philippines report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Philippines?
  • Which are the leading brands in Snacks in Philippines?
  • How are products distributed in Snacks in Philippines?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in the Philippines

Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Snacks by Format: % Value 2020-2025
Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in the Philippines

KEY DATA FINDINGS

Steady value growth is driven by in-store activations, marketing and promotions
Universal Robina Corp retains the top spot while Acor SAIC records strong growth
Modern retail channels lead, however, small local grocers have strong relevance to local consumers
Steady growth is set to be driven by affordable and accessible offerings
Digital transformation is set to drive brand engagement and innovation in chocolate confectionery
Balancing wellness trends and affordability amid evolving consumer priorities
Summary 2 Other Chocolate Confectionery by Product Type: 2025
Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

Gum in the Philippines

KEY DATA FINDINGS

Chewing gum records retail value growth as bubble gum struggles to innovate
Wrigley Philippines Inc continues to lead, improving its share with a focus on innovations
Small local grocers continue to be the key channel, while retail e-commerce gains momentum
Stable value sales are expected, driven by modern lifestyle trends
Small local grocers will anchor gum sales while retail e-commerce will remain niche
Health and wellness trends will create both opportunities and challenges across gum
Table 25 Sales of Gum by Category: Volume 2020-2025
Table 26 Sales of Gum by Category: Value 2020-2025
Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
Table 28 Sales of Gum by Category: % Value Growth 2020-2025
Table 29 Sales of Gum by Flavour: Rankings 2020-2025
Table 30 NBO Company Shares of Gum: % Value 2021-2025
Table 31 LBN Brand Shares of Gum: % Value 2022-2025
Table 32 Distribution of Gum by Format: % Value 2020-2025
Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
Table 34 Forecast Sales of Gum by Category: Value 2025-2030
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

Sugar Confectionery in the Philippines

KEY DATA FINDINGS

Medicated confectionery supports retail value sales while lollipops drive growth
Sugar confectionary continues to be led by Universal Robina Corp in 2025
Small local grocers remain the key channel for retail sales of sugar confectionary in the Philippines
Growth is set to be supported by the continued expansion of product variety and promotions
Digital innovations will expand within distribution and consumer engagement
Industry partnerships will integrate sustainability initiatives into sugar confectionary
Summary 3 Other Sugar Confectionery by Product Type: 2025
Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

Ice Cream in the Philippines

KEY DATA FINDINGS

Moderate growth is driven by plant-based and impulse ice cream in 2025
Unilever RFM Ice Cream retains its lead while Aice emerges as the most dynamic player
Ice cream distribution remains led by supermarkets, with small local grocers driving growth
Ice is set to showcase steady growth and strategic innovations across the forecast period
Players are set to widen access to ice cream through value pricing and product diversification
Brands are set to tap into localised innovation and seasonal demand
Table 49 Sales of Ice Cream by Category: Volume 2020-2025
Table 50 Sales of Ice Cream by Category: Value 2020-2025
Table 51 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 52 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 54 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 55 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 56 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 61 Distribution of Ice Cream by Format: % Value 2020-2025
Table 62 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 63 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

Savoury Snacks in the Philippines

KEY DATA FINDINGS

Steady growth within savoury snacks is driven by affordability and promotions
Universal Robina Corp maintains its lead through improved production capabilities and targeted innovation
Small local grocers remain the key channel, while private label expands in supermarkets and convenience retailers
Steady growth is set to be driven by affordability and innovation in savoury snacks
While physical retail will lead, brands are expected to leverage digital innovation to drive engagement
Healthier savoury snack options are expected to drive sales and consumer engagement
Summary 4 Other Savoury Snacks by Product Type: 2025
Table 66 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 67 Sales of Savoury Snacks by Category: Value 2020-2025
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 72 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

Sweet Biscuits, Snack Bars and Fruit Snacks in the Philippines

KEY DATA FINDINGS

Value sales growth is driven by sweet biscuits amid the rising price of key ingredients
Universal Robina Corporation leads through active collaborations and digital engagement
Small local grocers remains the key channel, while retail e-commerce records dynamic growth
Steady growth is expected as key companies will expand distribution and production capacity
Digitalisation is expected to shape retail strategies and consumer engagement
The rise of healthier snacking is set to be supported by innovation and sustainability efforts
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 83 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 85 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 86 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 87 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 88 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 90 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 91 Distribution of Snack Bars by Format: % Value 2020-2025
Table 92 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
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The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Chewy Candies
      • Gummies and Jellies
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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