Snacks in 2025: The big picture
Value sales of snacks in the Philippines are set to rise in 2025, driven by easing inflation and sustained demand across both modern and traditional retail channels. While elevated input costs has kept price sensitivity high, consumers have continued to seek affordable indulgences and convenient snack options, supporting steady retail sales in categories such as chocolate confectionery and savoury snacks. Retail volume growth has been further reinforced by improved supply chains, the expansion of retail reach in regional areas, and heightened promotional activity.
Key trends in 2025
Snacks in the Philippines has experienced a temporary uplift in 2025 due to the midterm election season, as campaign rallies and political events drove heightened demand for fast-moving consumer goods, including packaged snacks. Sales of sugar confectionery are benefiting from impulse purchases, while brands have looked to increase visibility in small local grocers, while launching reduced pack sizes ideal for mass distribution. At the same time, leading players have continued to invest in expanding production capacity and strengthening distribution networks to support long-term growth. Monde Nissin Corp, the second-largest snacks company in 2025, announced plans to build a new manufacturing facility in Northern Luzon focused on biscuit products such as MY San Grahams, for domestic and international markets. Mars Wrigley also revealed expansion plans for its Antipolo facility, where it produces brands including Doublemint Wrigley’s. Ice cream player Aice deepened its grassroots distribution in 2024 by expanding to unconventional channels such as laundromats, the National Bookstore, and AllGreen pharmacy. Meanwhile, Korean brand Binggrae extended its reach by distributing Cledor and Melona ice cream through Robinsons Supermarket.
Competitive Landscape
Universal Robina Corporation (URC) is expected to remain the leading company in snacks in the Philippines in 2025, while also emerging as the most dynamic player by increasing its overall market share. The company will continue to lead across chocolate and sugar confectionery, sweet biscuits, and savoury snacks, driven by its popular Jack ‘n’ Jill brand. URC's strong performance is supported by its extensive distribution network, value-driven pricing strategies, and sustained consumer engagement. The company is further enhancing its manufacturing capabilities with the opening of a new flour mill in Quezon and a new production facility in Batangas, both set to begin operations in 2025. In addition, URC has been actively expanding its digital reach, notably through its presence on the TikTok Shop platform, which supports its upstream engagement with consumers.
Channel developments
In 2025, small local grocers, which includes traditional sari-sari stores, continues to lead snack distribution in the Philippines, although its value share is expected to slightly decline. The channels deep market penetration, accessibility, and proximity to consumers in both urban and rural areas ensures its central role in snack retailing. These outlets serve as the go-to channel for affordable, every day snack purchases, particularly for impulse and low-ticket items.
What next for snacks?
Value sales of snacks in the Philippines are set to rise over the forecast period, supported by companies broadening their product portfolios and emphasising variety and affordability. Core categories such as potato crisps, nuts, seeds, trail mixes, and savoury biscuits will remain key to retail value sales, while innovation in formats and flavours will sustain consumer interest.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Philippines?
- Which are the leading brands in Snacks in Philippines?
- How are products distributed in Snacks in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in the Philippines
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in the Philippines
KEY DATA FINDINGS
Steady value growth is driven by in-store activations, marketing and promotions
Universal Robina Corp retains the top spot while Acor SAIC records strong growth
Modern retail channels lead, however, small local grocers have strong relevance to local consumers
Steady growth is set to be driven by affordable and accessible offerings
Digital transformation is set to drive brand engagement and innovation in chocolate confectionery
Balancing wellness trends and affordability amid evolving consumer priorities
Gum in the Philippines
KEY DATA FINDINGS
Chewing gum records retail value growth as bubble gum struggles to innovate
Wrigley Philippines Inc continues to lead, improving its share with a focus on innovations
Small local grocers continue to be the key channel, while retail e-commerce gains momentum
Stable value sales are expected, driven by modern lifestyle trends
Small local grocers will anchor gum sales while retail e-commerce will remain niche
Health and wellness trends will create both opportunities and challenges across gum
Sugar Confectionery in the Philippines
KEY DATA FINDINGS
Medicated confectionery supports retail value sales while lollipops drive growth
Sugar confectionary continues to be led by Universal Robina Corp in 2025
Small local grocers remain the key channel for retail sales of sugar confectionary in the Philippines
Growth is set to be supported by the continued expansion of product variety and promotions
Digital innovations will expand within distribution and consumer engagement
Industry partnerships will integrate sustainability initiatives into sugar confectionary
Ice Cream in the Philippines
KEY DATA FINDINGS
Moderate growth is driven by plant-based and impulse ice cream in 2025
Unilever RFM Ice Cream retains its lead while Aice emerges as the most dynamic player
Ice cream distribution remains led by supermarkets, with small local grocers driving growth
Ice is set to showcase steady growth and strategic innovations across the forecast period
Players are set to widen access to ice cream through value pricing and product diversification
Brands are set to tap into localised innovation and seasonal demand
Savoury Snacks in the Philippines
KEY DATA FINDINGS
Steady growth within savoury snacks is driven by affordability and promotions
Universal Robina Corp maintains its lead through improved production capabilities and targeted innovation
Small local grocers remain the key channel, while private label expands in supermarkets and convenience retailers
Steady growth is set to be driven by affordability and innovation in savoury snacks
While physical retail will lead, brands are expected to leverage digital innovation to drive engagement
Healthier savoury snack options are expected to drive sales and consumer engagement
Sweet Biscuits, Snack Bars and Fruit Snacks in the Philippines
KEY DATA FINDINGS
Value sales growth is driven by sweet biscuits amid the rising price of key ingredients
Universal Robina Corporation leads through active collaborations and digital engagement
Small local grocers remains the key channel, while retail e-commerce records dynamic growth
Steady growth is expected as key companies will expand distribution and production capacity
Digitalisation is expected to shape retail strategies and consumer engagement
The rise of healthier snacking is set to be supported by innovation and sustainability efforts
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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