Snacks in Greece is showing low volume growth and stronger value growth in 2025, with volume supported by baseline demand and value supported by high prices although inflation has been stabilising since the high of 2022.
Snacks in 2025: The big picture
With the new generations of consumers moving further away from home cooking and choosing small, regular snacks for their daily diets, seeing these as substitutes for main meals, there is a shift towards healthier options, like products with lower sugar, salt and far content, natural ingredients, and high nutritional value. At the same time, the increased snacking leads consumers to choose snacks as a quick source of energy throughout the day, while opting for more functional snacks, like products with added protein, fibre, or vitamins. Despite inflationary pressures, there is interest in high-quality snacks (e.g., organic, superfoods). Consumers are not merely focussing on the better-for-me attributes of snacks, but also better-for-the-planet attributes. People are paying closer attention to ingredient labels, favouring products without artificial additives or those made with sustainable practices.
Key trends in 2025
Consumers are moving away from home cooking, while at the same time focussing more on their health, and are growing increasingly conscious about what they put into their bodies, while also considering costs (meaning they are probably moving away from food delivery and towards increased snacking). As a result, consumers are seeking healthier options with less sugar or sodium, more natural and/or premium ingredients, and high nutritional value. Snacks are increasingly seen as providing a source of energy throughout the day, with functional snacks with added protein, fibre, or vitamins gaining popularity.
Competitive landscape
Competition is tight and fragmented in snacks in Greece overall, with Mondelez Hellas SA holding a marginal, sub-decimal lead on Tasty Foods SA, and with Papadopoulos EJ SA in third company place. In brand terms, overall competition is even more fragmented, with Papadopoulou in the lead, followed by Lidl (Lidl Hellas & Co EE) and Lay’s (Tasty Foods (NBO) and PepsiCo (GBO)) neck-and-neck in second brand place. Meanwhile, it is the strength of Mondelez’ overall portfolio which gives the leading company its strength. This player offers numerous brands across categories in snacks, such as Milka, Halls, and Cadbury in confectionery, Chipita, Bake Rolls and Extra in savoury snacks, and Oreo in sweet biscuits.
Channel developments
Supermarkets maintains its lead as the strongest distribution channels for sales of snacks in Greece, with small local grocers also holding a large share. Greek consumers mostly prefer to purchase their snacks from supermarkets due to the largest variety of products available, as well as the regular special offers and discounts offered by these stores. Meanwhile, small local grocers benefit from offering convenience to consumers, either for a late-night snack or on-the-go snacking option. In this capacity, consumers will not go to a supermarket to buy a single item and instead will visit a small local retailer even if the prices are higher than those in supermarkets.
What's next for snacks?
Snacks will maintain growth in Greece over the forecast period, with volume low and relatively stable, and value also stabilising to lower, yet consistent growth. Baseline demand will continue to come from the trend for consumers to prefer regular snacks throughout the day, as a substitute for main meals, as well as a higher level of snacking in general. Within this, demand for “healthier” and more nutritious and functional snacks will continue, especially when consumers are on-the-go and seek quick and easy options to fulfil their nutritional needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Greece?
- Which are the leading brands in Snacks in Greece?
- How are products distributed in Snacks in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Greece
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What's next for snacks?
DISCLAIMER
Chocolate Confectionery in Greece
KEY DATA FINDINGS
High value spikes in chocolate confectionery due to elevated prices of cocoa
Ion maintains its lead thanks to strong advertising, strategic expansion, and innovative products to meet popular trends
Supermarkets continue to benefit from wide ranges and affordable prices, while small local grocers offer convenience and organic options
Ongoing innovations and baseline popularity will help to support sales
Increasing demand for fair trade options expected
Ongoing innovations in no/low sugar options and healthier ingredients
Gum in Greece
KEY DATA FINDINGS
Gum sees small growth, driven by baseline demand for chewing gum
Perfetti maintains its lead thanks to strong portfolio and acquisition of Mondelez brands
Small local grocers continue to be the go-to retailers for gum, thanks to spontaneous and on-the-go purchases
Steady growth ahead with no major developments
Wide availability will help to keep gum sales stable
Some innovation expected in “healthier” gum and a wider range of flavours
Sugar Confectionery in Greece
KEY DATA FINDINGS
Steady growth with “other” sugar confectionery an area of development
Mondelez maintains lead thanks to Halls, while Lavdas benefits from popular image and investment from Ion
Small local grocers benefit from convenience, while supermarkets offer deals on alternative sugar confectionery products
Stable value and improving volume expected, driven by new innovations and the Lavas/Ion partnership
Halva will remain a popular sweet treat
High-sugar products will lose appeal and be replaced with updated variants
Ice Cream in Greece
KEY DATA FINDINGS
Healthy value and volume growth for ice cream, thanks to being a popular snack in Greece
Leading companies Froneri and Elais see good growth
Small local grocers and supermarkets benefit from catering to different consumer needs
Steady sales expected for ice cream, thanks to ongoing popularity and new developments
Plant-based ingredients and sustainability trends set to become increasingly important
New players, new brands, and potential acquisitions and partnerships expected
Savoury Snacks in Greece
KEY DATA FINDINGS
Savoury snacks maintains positive value and volume sales thanks to baseline demand and expanding range of products
Tasty Foods maintains leading place thanks to popularity of Lay’s and the global PepsiCo portfolio
Small local grocers and supermarkets maintain sales, while forecourt retailers emerge as a growing channel
Savoury snacks will maintain positive growth, driven by demand and new product developments
Tortilla chips tipped as a category to watch, with ongoing innovations expected
Sustainability and health and wellbeing will be key trends
Sweet Biscuits, Snack Bars and Fruit Snacks in Greece
KEY DATA FINDINGS
Stable demand for popular products in sweet biscuits, snack bars, and fruit snacks
Papadopoulos maintains lead, while Violanta and Haitoglou Bros see strong growth
Supermarkets maintains lead thanks to wide offer of products, while e-commerce gains popularity for specialised products
Ongoing demand for sweet biscuits, snack bars, and fruit snacks, thanks to wide variety of products on offer
Ongoing developments from manufacturers expected, to meet high demand and consumer trends
Ongoing focus on “healthier” products and sustainable production
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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