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2026 Developments
Snacks in Greece is expected to show robust value expansion in 2026, with sales reaching EUR1,733 million and advancing 6% year-on-year, outpacing volume growth due to inflationary pressures and heightened price sensitivity, mirroring the broader regional environment where rising prices drive value rather than consumption gains. The environment remains attractive, evidenced by sustained growth and a forecast CAGR of 4% to EUR2,098 million by 2031, supported by the integration of snacks into daily routines, innovation in product functionality and flavours, and a highly fragmented competitive field that continues to reward both established and agile new entrants. Successful strategies emphasise affordability, multipack offerings, and the launch of products that blend premium or functional attributes with everyday utility, while investment in flavour innovation and format adaptation is key to maintaining consumer engagement. Retailers and manufacturers are responding to evolving lifestyles by expanding private label lines and adapting classics into convenient, nutritionally enhanced formats, while channel strategies increasingly focus on supermarkets and the gradual growth of e-commerce as part of broader grocery baskets.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Greece?
- Which are the leading brands in Snacks in Greece?
- How are products distributed in Snacks in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Greece
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Price-Driven Value Growth and Affordability Pressures Define Greece's Snacks
Spicy Innovation and Daily Snacking Trends Leads Value Growth in Snacks Categories
Convenient Formats and Functional Formulations Reinforce Snacks as Everyday Staples
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Shifting Eating Habits and Busier Lifestyles Expected to Sustain Steady Value Growth
Functional Claims and Better-For-You Formulations Will Drive the Next Wave of Innovation
Chart 4 Analyst Insight for Snacks
Bold Flavour Innovation and Hybrid Concepts Looks Set to Define Product Development
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Mondelez and Tasty Foods Strengthen Consumer Trust and Distribution Reach
Mars' Acquisition of Kellanova Sets the Stage for Hybrid Snack Innovation
Chart 7 Company Shares 2026
Chart 8 Brand Shares 2026
Supermarkets Extend Lead by Leveraging Affordability and Assortment
Convenience Stores and Forecourt Retailers Capture New Snacking Occasions
Supermarket E-Shops Extend Reach as Retail E-Commerce Gains Traction
Chart 9 Retail Channels 2021-2026
Lidl's Halva Intensifies Competition as Retailers Modernise Traditional Products
Chart 10 Lidl Hellas Launches Private Label Speculoos Halva Competing with Olympos Speculoos Halva
Papadopoulou Extends Its Biscuit Leadership into Functional Snack Bars
Chart 11 Papadopoulou Launches Digestive Maxi Bars
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Greece
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Strong Volumes Drive Growth through Innovation and Affordability
Chart 19 ION Break Launches Limited Edition Chocolate with Bougatsa Filling
Tablets Lead as Flavour Innovation and Rebranding Sustain Consumer Engagement
Smaller Pack Sizes and Private Label Expansion Fuel Countlines' Dynamic Volume Growth
Chart 20 Value Sales 2021-2031
Chart 21 Volume Sales 2021-2031
Chart 22 Value Sales by Category 2026
Viral Flavour Trends and Rising Disposable Incomes Will Sustain Value Growth
Smaller Formats, Shareable Options and Limited Editions Will Sustain Engagement
Limited Editions and Viral Trends to Drive Brand Visibility and Experimentation
Chart 23 Analyst Insight for Chocolate Confectionery
Chart 24 Forecast Value Sales 2021-2031
Chart 25 Forecast Value Sales by Category 2026-2031
Ion Cocoa and Chocolate Manufacturers and Mondelez Defend Leadership
Mars Acquisition of Kellanova Expands New Product Development Potential
Chart 26 Company Shares 2026
Chart 27 Brand Shares 2026
Supermarkets and Hypermarkets Expand Reach through Value Formats
Retail E-Commerce Grows but Impulse Buying Anchors Offline Dominance
Rising Foodservice Prices Accelerate the Shift to Retail in Chocolate Consumption
Chart 28 Retail Channels 2021-2026
Serenata Accelerates Innovation with New Stick Formats
Ion Break Launches Limited Edition Chocolate with Bougatsa Filling
Chart 29 Serenata Launches Stick Formats
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in Greece
Key Data Insights
Gum Summary
Price-Led Value Growth Outpaces Modest Volume Gains as Inflation Drives Gum Performance in Greece
Chart 36 Trident Oral B Expands Their Flavours
Chewing Gum Leads with Functional Credentials and Daily Routine Integration as Bubble Gum Contracts
Functional Repositioning Drives Gum into Everyday Routines as Oral Care Reshape Competitive Dynamics
Chart 37 Value Sales 2021-2031
Chart 38 Volume Sales 2021-2031
Chart 39 Value Sales by Category 2026
Steady Value Growth and Premiumisation Set to Sustain Gum's Positive Trajectory
Chewing Gum's Functional Appeal Sustains Growth as Bubble Gum's Projected to Decline
Functional Claims, Convenient Formats and Flavour Innovation Will Sustain Value Growth
Chart 40 Forecast Value Sales 2021-2031
Chart 41 Forecast Value Sales by Category 2026-2031
Perfetti Van Melle Consolidates Leadership through Strategic Acquisition
Chart 42 Company Shares 2026
Chart 43 Brand Shares 2026
Small Local Grocers Capture Impulse-Driven Gum Sales
Supermarket E-Shops Remain a Niche for Gum Online
Chart 44 Retail Channels 2021-2026
Chart 45 Economic Context for Gum
Chart 46 Real Gdp Growth 2021-2031
Chart 47 Inflation 2021-2031
Chart 48 Consumer Context for Gum
Chart 49 Population 2021-2031
Chart 50 Population by Generation 2026
Sugar Confectionery in Greece
Key Data Insights
Sugar Confectionery Summary
Chart 51 Key Industry Trends for Sugar Confectionery
Price-Driven Value Growth and Consumer Price Sensitivity Define Sugar Confectionery
Gummies and Jellies Post Dynamic Growth, Reflecting Shifts in Consumer Preferences
Flavour Innovation and Modern Reinterpretations Revitalise Traditional Halva
Chart 52 Value Sales 2021-2031
Chart 53 Volume Sales 2021-2031
Chart 54 Value Sales by Category 2026
Premiumisation and Convenience Formats Will Drive Value Growth in Sugar Confectionery
Chart 55 Analyst Insight for Sugar Confectionery
Unconventional Flavour Pairings and New Textures Set to Drive Experimentation
Functional Innovation Will Redefine Sugar Confectionery's Role beyond Occasional Indulgence
Chart 56 Forecast Value Sales 2021-2031
Chart 57 Forecast Value Sales by Category 2026-2031
Lavdas Maintains Position by Innovating with No-Sugar Launches
Chart 58 Company Shares 2026
Chart 59 Brand Shares 2026
Small Local Grocers Drive Impulse Sales as Kiosks and Convenience Thrive
Impulse-Driven Habits Limit Online Sales, Hindering Retail E-Commerce Expansion
Chart 60 Retail Channels 2021-2026
Olympos Attracts Younger Buyers with Popular Flavour Innovation
Lavdas Captures Health-Conscious Demand with Its Sugar-Free Innovation
Chart 61 Olympos Launches Halva Filled with Speculoos Biscuits
Chart 62 Economic Context for Sugar Confectionery
Chart 63 Real Gdp Growth 2021-2031
Chart 64 Inflation 2021-2031
Chart 65 Consumer Context for Sugar Confectionery
Chart 66 Population 2021-2031
Chart 67 Population by Generation 2026
Ice Cream in Greece
Key Data Insights
Ice Cream Summary
Oreo Drives Affordable and Value-Oriented Stick Launches
Chart 68 Oreo Stick Format Launch
Planet Foods Accelerates Growth in Plant-Based Ice Cream with New Flavours
Kri Kri Translates Viral Dessert Trends into Premium Impulse Formats
Chart 69 Value Sales 2021-2031
Chart 70 Volume Sales 2021-2031
Chart 71 Value Sales by Category 2026
Planet Foods to Accelerate Plant-Based Growth with Premium Pricing and Sustainability
Brands to Drive Engagement with Smaller Portions and Dessert-Inspired Launches
Chart 72 Forecast Value Sales 2021-2031
Chart 73 Forecast Value Sales by Category 2026-2031
Froneri Hellas Expands Distribution and Innovation to Extend Lead
Chart 74 Company Shares 2026
Chart 75 Brand Shares 2026
Supermarkets and Small Local Grocers Sustain Lead as Value and Impulse Shape Purchases
Price Sensitivity Accelerates Shift to Retail as Impulse Channels Sustain Single-Serve Demand
Supermarket E-Shops Attempts to Drive Online Sales but Face Limits in Impulse Appeal
Chart 76 Retail Channels 2021-2026
Chart 77 Economic Context for Ice Cream
Chart 78 Real Gdp Growth 2021-2031
Chart 79 Inflation 2021-2031
Chart 80 Consumer Context for Ice Cream
Chart 81 Population 2021-2031
Chart 82 Population by Generation 2026
Savoury Snacks in Greece
Key Data Insights
Savoury Snacks Summary
Chart 83 Key Industry Trends for Savoury Snacks
Brands Drive Flavour Innovation to Capture Younger Snackers
Chart 84 Palse Snacks Expands Their Product Line with Three New Flavours
Multipacks and On-The-Go Formats Increase Daily Snack Consumption
Chart 85 Value Sales 2021-2031
Chart 86 Volume Sales 2021-2031
Chart 87 Value Sales by Category 2026
Nuts and Seeds to Lead Growth as Health-Driven Demand Sustain Savoury Snacks
Spicy Flavours, On-The-Go Snacking and Functional Innovation to Redefine Growth
Chart 88 Analyst Insight for Savoury Snacks
Chart 89 Forecast Value Sales 2021-2031
Chart 90 Forecast Value Sales by Category 2026-2031
Tasty Foods Leverages Broad Distribution to Secure Long-Term Lead
Chart 91 Company Shares 2026
Chart 92 Brand Shares 2026
Small Local Grocers Capture Impulse-Driven Snack Sales with Proximity
Retail E-Commerce Struggles to Attract Snack Buyers Despite Wider Trends
Multipacks and Promotions Drive Retail Growth as Prices Influence Choices
Chart 93 Retail Channels 2021-2026
Cheetos Accelerates Flavour with Spicy Launches for More Dynamic Snacking
Palse Sets the Pace with Better-For-You and Plant-Based Launches
Chart 94 Cheetos Launches Crunchy Sweet and Spicy
Chart 95 Economic Context for Savoury Snacks
Chart 96 Real Gdp Growth 2021-2031
Chart 97 Inflation 2021-2031
Chart 98 Consumer Context for Savoury Snacks
Chart 99 Population 2021-2031
Chart 100 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Greece
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Value Outpaces Volume as Inflation and Fruit Snack Innovation Reshape Market
Chart 101 Allatini Goody Launches "Morning" Line
Violanta and Allatini Refresh Biscuits with Premium and Nutritional Launches
Chart 102 Violanta Launches Twin Cookies
Chart 103 Value Sales 2021-2031
Chart 104 Volume Sales 2021-2031
Chart 105 Value Sales by Category 2026
Allatini and Violanta Expected to Shift Snacks into Daily Routines with Functional Claims
Sweet Biscuits to Retain Dominance as Fruit Snacks Accelerate with Functional Innovation
Packaging and Health Claims Set to Reshape Innovation and Consumer Engagement
Chart 106 Forecast Value Sales 2021-2031
Chart 107 Forecast Value Sales by Category 2026-2031
Papadopoulos Retains Lead through Historical Brand Equity and Broad Consumer Appeal
Private Label Offerings Expand as Price Sensitivity Challenges Established Brands
Chart 108 Company Shares 2026
Chart 109 Brand Shares 2026
Supermarkets Leverage Private Label Offerings and Value Packs to Drive Sales
Retail E-Commerce and Online Integration Reshape Shopper Habits
Chart 110 Retail Channels 2021-2026
Chart 111 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 112 Real Gdp Growth 2021-2031
Chart 113 Inflation 2021-2031
Chart 114 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 115 Population 2021-2031
Chart 116 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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