Snacks in 2025: The big picture
Value sales of snacks in Austria are set to record an increase in 2025, supported by a combination of rising average unit prices and a moderate uptick in volume sales. Consumer interest in snacking remains robust, with growth largely driven by the strong performance of chocolate confectionery.
Key trends in 2025
The rise of functional snacking is a key trend, shaping buying habits in 2025. As health consciousness grows, consumers are increasingly seeking functional attributes, such as added protein, vitamins, and minerals, with functionality shaping product innovation. Snack bars, especially protein/energy bars, remain at the forefront of this trend, while other categories including sugar confectionery and gum are following suit. For example, whitening gums remain popular, and vitamin-enriched jellies and gummies are becoming more common.
Competitive Landscape
Snacks in Austria remains dominated by multinational companies with established international brands. The five leading players in 2025 are Mondelez, Unilever, Mars Austria, Intersnack Group, and August Storck. Together, these players account for more than one-third of overall value sales. These companies benefit from brand heritage, high consumer trust, and significant investment in marketing and innovation.
Channel developments
In 2025, supermarkets remain the leading distribution channel for snacks in Austria, continuing to account for the largest share of value sales. Throughout the review period, supermarkets have consistently been the most popular channel for purchasing snacks, largely due to Austria’s exceptionally high supermarket density. The widespread availability of supermarkets makes it highly convenient, with most consumers having at least one nearby. This dense retail landscape fosters strong competition, prompting supermarkets to introduce promotions and price incentives to retain and attract customers. Supermarkets offer a broad assortment of branded and private label snack products, with extensive shelf space dedicated to this category. As the primary location for consumers’ routine grocery shopping, supermarkets benefit from frequent footfall and established consumer habits.
What next for snacks?
Value sales of snacks in Austria are set to rise steadily over the forecast period, driven by stable consumer demand and modest growth in volume sales. Average unit prices are expected to remain relatively stable. Among all categories, ice cream is expected to deliver the most dynamic performance, driven by innovation in flavour profiles, vegan options, and smaller pack sizes tailored for snacking and sharing. Ice cream is ideally suited for moments of mindful indulgence, and multipacks, in particular, are expected to benefit from the growing snackification and sharing trends. Conversely, sugar confectionery is expected to record the weakest performance in constant value terms, as products in this category are increasingly perceived as misaligned with health and wellness values due to their high sugar content.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Austria?
- Which are the leading brands in Snacks in Austria?
- How are products distributed in Snacks in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Austria
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Austria
KEY DATA FINDINGS
Chocolate confectionery faces rising prices and falling volumes, with chocolate pouches and bags showing resilience
Mondelez Österreich retains its leadership while innovation and private label goods impact the competition
Supermarkets maintain the lead in chocolate confectionery, while retail e-commerce records the fastest-growth
Rising prices and mindful indulgence is expected to shape chocolate consumption
Innovation across the forecast period is set to focus on functional benefits and health and wellness
Sustainability and EU regulation are set to reshape chocolate confectionery production
Gum in Austria
KEY DATA FINDINGS
Sugar-free and sustainability attributes are key drivers of growth for gum in 2025
Mars Austria maintains its leadership despite losing share to others in 2025
Supermarkets retains the lead while retail e-commerce and discounters gain ground
Chewing gum is set to drive growth while sales of bubble gum continue to decline
Functionality and digital engagement are expected to support sales of gum
Health, wellness, and sustainability will become important drivers of growth
Sugar Confectionery in Austria
KEY DATA FINDINGS
Sugar confectionery records steady growth, driven by innovation and health-focused medicated confectionery
Storck GmbH retains its leadership as Katjes Fassin GmbH & Co. KG drives growth
Supermarkets leads distribution while retail e-commerce gains momentum in sugar confectionery
Ongoing growth will be supported by gummies and jellies and medicated confectionery
Innovation is set to focus on plant-based, vegan and sugar-free formulas
Sustainability and health trends will influence the future of sugar confectionery
Ice Cream in Austria
KEY DATA FINDINGS
Innovation and plant-based options drive ice cream growth in 2025
Unilever Austria retains its strong lead while Froneri Austria GmbH increases its share
Supermarkets remains dominant in ice cream distribution, while small local grocers gains ground
Ice cream sales are predicted to rise as seasonal expansion drives ongoing demand
Bite-sized innovation and cocoa alternatives are set to shape ice cream in Austria
Consumer interest in climate action and sustainability within ice cream is set to grow
Savoury Snacks in Austria
KEY DATA FINDINGS
Innovation and health trends support growth in savoury snacks during 2025
Kelly GmbH maintains its lead offering well-established, popular brands
Supermarkets leads savoury snack sales in Austria amid the growing presence of retail e-commerce
Sales of savoury snacks are set to grow, driven by snackification, sharing, and innovative flavours
Product innovation is set to focus on novel ingredients, interesting flavour combinations, and added value
Health, wellness and sustainability are set to shape buying habits within savoury snacks
Sweet Biscuits, Snack Bars and Fruit Snacks in Austria
KEY DATA FINDINGS
Health-focused snacking drives growth across sweet biscuits, snack bars and fruit snacks
Josef Manner & Co AG retains its lead, offering key brand Manner to consumers
Supermarkets lead distribution as retail e-commerce records growth
Snack bars are expected to lead growth as consumers seek functional products
Plant-based proteins and cocoa alternatives are set to influence innovations
Health, wellness and sustainability will be crucial to the success of sweet biscuits and snack bars
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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