Snacks in 2025: The big picture
In 2025, Georgia’s snacks market recorded growth across all major categories, driven by affordability, flavour innovation, and strong promotional activity. Sugar confectionery and sweet biscuits continued to perform well as everyday affordable treats, with filled biscuits and wafers leading growth, while health-oriented bars remained niche. Ice cream maintained strong momentum thanks to new launches and stable pricing, supported by local producers. Savoury snacks also saw growth in the year, particularly tortilla and potato chips, fuelled by flavour variety and the rise of smaller, emerging players.
Key trends in 2025
Price sensitivity and promotional activity were prevalent in snacks in Georgia in 2025. Across nearly all snack categories, consumer price sensitivity intensified in the year, increasing the importance of discounts and promotions. Despite global inflation and higher raw material costs, most brands avoided significant price hikes, choosing instead to maintain competitiveness through promotional strategies. This trend was especially evident in chocolate confectionery, savoury snacks, and biscuits.
Competitive Landscape
Mondelez International Inc was the leading company within overall snacks in Georgia in 2025. The company produces the Milka, Oreo, Alpen Gold, Belvita, Luks and TUC brands, with a presence in sweet biscuits, chocolate confectionery and savoury snacks. The company maintained its leading position in the year through strong brand appeal, wide distribution, and competitive pricing. Alpen Gold continued to lead chocolate confectionery, supported by a discounting strategy, while Oreo expanded its presence with new SKUs and regained momentum after resuming production in Ukraine. The company’s ongoing innovations along with frequent promotions helped drive impulse purchases and sustain growth despite rising costs.
Channel developments
Supermarkets remained the leading distribution channel for snacks in Georgia, continuing to gain share. Their popularity is attributable to their wide assortment, frequent promotions, and ability to introduce both premium and affordable options, including private label products. Supermarkets further benefited from their continued expansion across Georgia. Convenience stores also grew their share in 2025, driven by accessibility and the demand for quick, on-the-go purchases. A major driver of this shift has been the merger of several retail chains into the Daily Group - Daily, Spar, Magniti, Ioli, and smaller stores such as Kalata and Gvirila -, making it the largest retail holding in Georgia. As a result, the group now operates over 1,600 stores nationwide.
What next for snacks?
Over the forecast period, snacks in Georgia is expected to maintain its upward trajectory, primarily driven by expanding product variety, active promotional efforts, and growing consumer demand for snackification. Despite economic pressures and inflation, consumers will continue to seek affordable indulgences, and snacks - particularly chocolate confectionery, biscuits, and savoury options - are well positioned to meet these needs. Players are expected to focus on innovation, such as new flavours, limited editions, and packaging, to sustain consumer interest and drive growth. Moreover, value sales will benefit from strategic pricing and promotional campaigns, which will remain essential to compete in a price-sensitive market.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Georgia?
- Which are the leading brands in Snacks in Georgia?
- How are products distributed in Snacks in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Georgia
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Georgia
KEY DATA FINDINGS
Price surges drive value growth in 2025
Mondelez International Inc leads, enjoying a longstanding presence in the market
Leading supermarkets have significant bargaining power
Growth driven by promotions and rising demand for convenient snacking options
Innovation to focus on flavour and format variety
Georgians show little interest in global health trends
Gum in Georgia
KEY DATA FINDINGS
Strategic promotions and innovations drive growth in 2025
Significant expansion of Perfetti Van Melle following acquisition of Mondelez International’s gum business
Convenience stores benefit from impulse-driven nature of gum
Slowed growth anticipated
Strong market concentration
Exotic and fruit flavours to attract younger consumers
Sugar Confectionery in Georgia
KEY DATA FINDINGS
Strong tradition and affordability support growth in 2025
Highly fragmented market
Retail chains have significant bargaining power and dictate terms to suppliers
Lack of innovation is a hindrance to growth potential
Promotions and flavour variety key to maintaining consumer interest
Products marketed with health-focused messaging are unlikely to gain traction
Ice Cream in Georgia
KEY DATA FINDINGS
Strong preference for impulse dairy ice cream continues in 2025
Cartu-Universali Ltd, with its well-known Tolia brand, remains the clear leader
Small local grocers are ideal for impulse purchases
New flavours and innovative formats to support future growth
Local players have a stronghold in ice cream
Producers focus on innovation as competition intensifies and consumer preferences evolve
Savoury Snacks in Georgia
KEY DATA FINDINGS
Active promotions, marketing efforts and new flavours support growth
Leader PepsiCo Inc enjoys strong consumer loyalty
Retail consolidation fuels growth of modern retailers and intensifies competition
Promotions and discounts will remain key growth drivers
Packaging and flavour innovation to attract a wider audience
Rising interest in better-for-you products towards the end of the forecast period
Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia
KEY DATA FINDINGS
Sweet biscuits benefit from being affordable and staple snacks
Mondelez International Inc leads, offering its strong brands, innovation and promotions
Expansion of modern grocery retailers via new stores and mergers
Growth limited by maturity
New flavours and formats to drive growth of filled biscuits and wafers
Health-driven choices are not yet a significant factor influencing demand
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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