Fresh food in China registered steady volume growth in 2025 amid rising health awareness and the growing fears surrounding ultra-processed foods. Economic uncertainty shaped purchasing decisions, with price sensitive shoppers trading down to more affordable lines, including local and seasonal options. Meanwhile, the overarching theme of convenience is evident through new formats addressing the complex needs of modern urban lifestyles.

Retail sales of fresh food stagnate in 2025 as prices rise putting further pressure on household income. Furthermore, the increasing demand for convenient meal solutions saw more consumers shift to packaged products. Added to this, Japan’s population continued to decline, further limiting the category’s growth potential. Foodservice sales saw a slightly stronger performance, backed by an increase in tourism.

Fresh food sales continued to see strong and steady growth in total volume terms in 2025, supported by a growing focus on healthy living, traceable ingredients, and an increase in tourism. While supply challenges remain, the United Arab Emirates is investing in new technology, local production, and trade agreements in order to meet demand and increase its levels of self-sufficiency.

Fresh food in Australia posted modest total volume growth over the year, aided partly by weaker inflation in 2025. Consumer purchasing behaviour was heavily shaped by affordability, as cost of living pressures remained high, resulting in downtrading across multiple categories. Health and nutrition were key factors driving demand with sustainability also bearing a stronger influence on product choices. Supermarkets reinforced their dominant position in fresh food with improved price transparency

Rising concern over ultra-processed foods (UPFs) is reshaping the foods landscape. This report examines the issue in detail, exploring where staple foods are most impacted by negative consumer sentiment, and – most importantly – which foods stand to benefit. This report also outlines UPF consumption across key markets, determines what the consumer thinks of the issue and examines what the future holds, identifying how food producers, brands and retailers can benefit from clean label demand.

Multi-layered, science-backed functionality is reshaping food and drink. Digestive health, energy and brain health claims drive innovation, but success now also depends on simplified, all-in-one nutrition and holistic benefits—such as hydration, sleep and longevity—delivered in credible, convenient formats. Brands that combine enjoyment with wellbeing, especially in snacks and portable options, will capture growth, while others risk losing relevance in a rapidly evolving market.

The volume challenges of recent years are becoming long-term problems for the food and beverage industry. Pressures such as high prices, slow population growth and GLP-1 usage mean that developed markets are on the verge of entering a period of consistent volume declines. There is still plenty of potential for growth, but it will not be in the ways that companies have historically operated.

The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

This report highlights the nutrition-related results of Euromonitor’s International Voice of the Consumer: Health and Nutrition Survey 2025. It covers eating and drinking habits, ingredient preferences and diet motivations of global consumers.

Asia Pacific is projected to have 237 million tonnes of unmet retail packaged food potential. 60% of this comes from staple foods as Asian consumers gradually trade up for better quality food essentials promising safety and hygiene. Consumers are also seeking value-added product attributes that are both convenient and experiential. Offering product variety across more cuisines and formats could open new opportunities, while stagnant growth could be reversed by embracing more competition.

Tariffs, geopolitical tensions and climate risks are fuelling market volatility and challenging business operation, profit margins and growth potential. Economic outlook is uncertain, with unstable prices and fractured trade. Managing risks and building resilience are now imperative, while agile pricing actions and innovation are key to unlocking new opportunities. Targeting high-growing emerging markets can boost volume and diversify supply chains.

While cost still dominates many people’s food choices, factors such as health positioning, convenience demand and sustainability are all playing a key role in decisions. This trend-led briefing identifies the key drivers for positive sales of fresh food. and works alongside the World Market for Fresh Food briefing to provide a full picture of the most important data updates and consumer trends. Together, they provide a holistic view of where the industry is headed.

Total volume sales of fresh food in Germany registered a slight increase in 2024, following flat growth in 2023. Only eggs posted above a mid-single-digit increase in total volume sales at the end of the review period, with most other categories recording slight-to-moderate increases. Meanwhile, fish and seafood and meat saw declines in total volume sales in 2024. The development of and volume growth trajectories of fresh food were informed by evolving consumer preferences, health and wellness a

GLP-1 usage is going to rise considerably across the world in the coming years, confronting food and beverages with both challenges and opportunities. The pressure on volumes is going to be considerable, but changing needs of GLP-1 users will at the same time boost demand in many categories.

In 2024, the fresh food industry continued to encounter the challenge of global inflationary pressure. Going forward, it faces economic and climate change uncertainty, negatively impacting supply and prices; however, affordability and health trends play in its favour. This report offers a global overview of the fresh food industry, highlighting major trends, regional shifts, category trends and key developments.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Amid elevated prices and a stronger consumer focus on affordability, a more value favourable retail environment is driving the growth of private label packaged foods across Latin America. Retailers are expanding assortments, better understanding consumer needs, and partnering with quality suppliers. This report explores how private label manufacturers and retailers are competing in this evolving market, focusing on key categories, regional trends, and strategic marketing initiatives.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

Consumers continue to be more mindful of their snack purchases - leveraging different channels, categories, and brands to find a fitting deal. And as manufacturers rise to deliver more quality affordable offerings, a great deal of market volatilities (eg tariffs, regulations) create challenges that are best tackled with long-term, positively impactful investments. A greater degree of flexibility, consumer centricity and relentless rooting in value remain crucial to sustain a path of growth.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

As investment and attention shifts towards GenAI, companies of all types must evaluate potential opportunities associated with this technology. Given its ability to go a step further than AI to create something new, it is viewed as being incredibly powerful. This report explores opportunities and challenges across common use cases such as marketing, product development, the customer journey, customer service and the supply chain.

Cell-cultured meat is lauded by some as a potential solution to world hunger without the damage of animal farming. It is attacked by others as unnatural and unnecessary with sky-high costs. Some markets are lining up to ban it, while some are throwing investment behind it. Yet the key part of potential success is whether consumers will embrace it as part of their diets when (or if) it hits the shelves. Thus, this report examines the simple question: “Will people eat cell-cultured meat?”