Home cooking lifts fresh food volumes as value shapes purchasing patterns
Fresh food volume sales increased in Poland in 2025 as households cooked at home more often to manage budgets, supporting demand for staples such as vegetables, fruits and meat. Price sensitivity remained high even as inflation eased, keeping discounters the leading channel as frequent promotions reinforced their role in weekly shopping. A parallel shift away from ultra-processed foods supported fresh ingredient choices, although convenience continued to favour frozen options in some cases. Over the next five years, fresh food volume sales will rise modestly, with category performance diverging as production costs and uncertainty keep consumers cautious. Discounters will continue driving retail sales, while e-commerce will expand from a small base but remain constrained by quality concerns, particularly among older consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in Poland?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in Poland
Home cooking lifts fresh food volumes as value shapes purchasing patterns
KEY DATA FINDINGS
Cost remains key concern
Consumers shift away from ultra-processed foods
Rising production costs will see sustained consumer price sensitivity
Accelerated shift away from ultra-processed foods
Discounters and supermarkets lead retail distribution through favourable pricing
E-commerce sees fastest expansion though older Poles remain wary
COUNTRY REPORTS DISCLAIMER
Eggs in Poland
KEY DATA FINDINGS
Eggs posts modest volume gains despite bird flu disruption in 2025
Eggs sees flat but positive growth in 2025
Foodservice and institutional channels expand
Eggs will enjoy further growth in Poland during forecast period
Fish and Seafood in Poland
KEY DATA FINDINGS
Cooking habits and health priorities bolster fish and seafood
Solid volume and value growth for fish and seafood in Poland
Polish consumers remain highly price sensitive but health-aware
Further growth forecast for fish and seafood in Poland
Fruits in Poland
KEY DATA FINDINGS
Home snacking and local supply underpin fruit demand
Apples drives overall growth for fruits in 2025
Retail sector leads volume sales
Moderate growth set to continue for fruits in Poland
Meat in Poland
KEY DATA FINDINGS
Premium cuts support volume sales despite cost constraints
Positive but flat growth for meat in 2025
Production costs prevent stronger growth
Slight volume growth forecast for meat in Poland
Nuts in Poland
KEY DATA FINDINGS
Nuts sees volumes rise thanks to healthier snacking habits in 2025
Nuts enjoys strong volume growth in 2025
Nuts do best in retail channels
Nuts faces bright future in Poland
Pulses in Poland
KEY DATA FINDINGS
Home cooking keeps pulses relevant despite convenience competition
Pulses benefits from role in traditional Polish cuisine
Private label benefits from Polish price sensitivity
Projected rise for pulses in Poland during forecast period
Starchy Roots in Poland
KEY DATA FINDINGS
Diversification supports roots, while potatoes lose ground to convenience
Starchy roots suffers as potatoes falls in 2025
Cost and convenience impact category development
Further falls forecast for starchy roots in Poland
Sugar and Sweeteners in Poland
KEY DATA FINDINGS
Promotions support demand as sugar reduction continues
Positive though flat growth posted in 2025
Purchasing decisions driven by cost considerations
Positive growth predicted, though challenges remain
Vegetables in Poland
KEY DATA FINDINGS
Variety and affordability ensure steady vegetable demand despite frozen competition
Health trends favour vegetables in 2025
Poles remain cost conscious in 2025
Forecast period will see volume and value rises for vegetables in Poland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Fresh Food research and analysis database.
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