Fresh food in 2024: The big picture
2024 marks a pivotal moment for fresh food in the UK, where persistent inflation, climate events, and supply chain challenges have shaped the landscape. Inflation remains a critical issue, driven by increasingly severe and unpredictable climate events impacting production and distribution.
2024 key trends
Sustainability remains at the forefront of industry priorities. Efforts to bolster biosecurity and environmental responsibility are paving the way for a more resilient and sustainable future.
Retailing developments
Foodservice sales are starting to show signs of recovery as consumer confidence gradually improves. However, demand for fresh food through this channel remains marginally below pre-pandemic levels in 2024, reflecting the persistent impact of the ongoing cost-of-living crisis.
What next for fresh food?
Over the forecast period, fresh food in the UK is expected to make gradual yet consistent gains in retail volume sales, due to easing inflationary pressures and improving consumer confidence. In meat, poultry is poised to outperform other types due to a lower average unit price, convenience, and the general perception that it is a healthier alternative to red meat.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in United Kingdom?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in the United Kingdom
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Eggs in the United Kingdom
KEY DATA FINDINGS
Price inflation slows, leading to recovery in retail volume sales of eggs
Rebranding efforts and eggs offering specific value evident in retailers
Sustainability commitments set to be met, creating opportunities for brands
Greater resilience expected from investments in avian flu security
Fish and Seafood in the United Kingdom
KEY DATA FINDINGS
Fish and seafood sales rise following the easing of inflationary pressures
Foodservice sales continue to recover but competition remains strong
Growth to stagnate as competition with convenient food options intensifies
Addressing health and sustainability concerns can boost future growth
Fruits in the United Kingdom
KEY DATA FINDINGS
Demand for fruits remains weak due to further price increases
Good harvest of berries boosts value sales, while climate challenges could still provide other opportunities
Adding specific value expected to boost the offer from local retailers
Fruit consumption reliant on education and wide product range
Meat in the United Kingdom
KEY DATA FINDINGS
Total meat sales rebound but price of lamb accelerates
Competition with foodservice and processed meat intensifies as consumers choose convenience
Meat sales are set to maintain growth yet challenges will persist
Sustainability claims to expand as environmental concerns increase
Nuts in the United Kingdom
KEY DATA FINDINGS
Stable demand for nuts in the UK despite production challenges
Healthier snacking trends drive category’s resilience
Legislation and health trends are set to drive further growth of nuts
Local production and provenance trend could provide new opportunities
Pulses in the United Kingdom
KEY DATA FINDINGS
Increasing consumer interest in health and sustainability drives sales of pulses
Ready-to-eat formats create strong competition for pulses driven by increasing demand for convenience
Local pulses face potential challenges due to adverse weather conditions
Rising acceptance of pulses among younger generations driven by increasing popularity of vegan and vegetarian diets
Starchy Roots in the United Kingdom
KEY DATA FINDINGS
Persistent inflationary pressures challenge consumption of starchy roots
Demand for processed potatoes places additional pressure on fresh variants
Retail volume sales will struggle as supply chain shortages are expected to persist
“Imperfect” potatoes can help balance the tighter supply
Sugar and Sweeteners in the United Kingdom
KEY DATA FINDINGS
Persistent price increases due to challenging weather conditions
Demand impacted by health perceptions
Future growth set to be hindered by unpredictable climate conditions and regulations
Appetite for sugar and sweeteners likely to further decline
Vegetables in the United Kingdom
KEY DATA FINDINGS
Vegetables continues to struggle amid supply shortages
Need for convenience shifts demand away from fresh vegetables
Return to growth over forecast period but inflationary pressures will persist
Climate change threat urges the need for action towards sustainable sourcing
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fresh Food research and analysis database.
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