Health-led, value-driven demand supports fresh food expansion
Volume sales of fresh food in France increased in 2025, with growth concentrated in categories aligned with affordability, convenience and plant-forward diets, including eggs, nuts, tomatoes and select fruits. Cost pressure continued to shape choices, encouraging trading down within fruits and vegetables and constraining meat consumption, especially as beef inflation remains a deterrent. Concern about ultra-processed foods, alongside institutional requirements under the EGalim framework, further supported demand for fresh, minimally processed ingredients and plant proteins. Over the forecast period, volume sales of fresh food are set to rise slightly, underpinned by Made in France cues and gradual price stabilisation, while channel momentum favours supermarkets’ value ranges and continued growth in click-and-collect.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in France?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in France
Health-led, value-driven demand supports fresh food expansion
KEY DATA FINDINGS
Prevailing health trends favour plant proteins as meat continues to struggle
Concerns with cost and ultra-processed foods shape behaviour, while premiumisation trend gains traction
Fresh food set to see stabilised sales and strong support for local produce
New trade agreement threatens fair competition, according to French farmers
Supermarkets respond to local price sensitivity with broader ranges of affordable options
Popularity of click-and-collect propels e-commerce expansion
COUNTRY REPORTS DISCLAIMER
Eggs in France
KEY DATA FINDINGS
Ethical upgrades support eggs despite cost pressure in foodservice
Eggs posts solid growth in France in 2025
Consumer choices driven by ethical considerations
Cage farming to be gradually phased out
Stabilised prices expected for early forecast period, though EUDR could see hikes
Fish and Seafood in France
KEY DATA FINDINGS
Supply normalisation supports modest recovery in fish and seafood
Fish and seafood rises slightly as restrictive constraints are lifted
Oyster industry still struggling following virus outbreak during review period
Slight rise in volumes expected despite challenges
Greater investment needed in promoting local fish and seafood
Fruits in France
KEY DATA FINDINGS
Convenience and affordability support fruit growth
Bananas benefit from convenience and affordability
Grand Frais offers novel retail experience, while organic segment still holds potential
Innovation to sustain growth, with blueberries holding potential for expansion
Climate volatility offers opportunities amid challenges
Meat in France
KEY DATA FINDINGS
Meat demand weakens as affordability and sustainability reshape choices
Stagnation sets in as the shift away from meat persists
Pre-packaged meat gains rapid ground in France
Positive growth forecast but meat faces difficult future
French farmers feel threatened by new trade agreement
Nuts in France
KEY DATA FINDINGS
Local sourcing pushes nuts beyond an imported staple
Players increase investment in local production
Daco Bello adapts to evolving demand
Strong opportunities in local production
Bulk-buying law should bolster sales of nuts
Pulses in France
KEY DATA FINDINGS
Plant-based habits sustain steady gains for pulses
Current health trends support growth for pulses in France
Canned alternatives limit growth for fresh pulses
Forecast period will see increased demand for locally grown products in pulses
Consumers anticipated to gradually shift towards bulk-buying dried pulses
Starchy Roots in France
KEY DATA FINDINGS
Potato price correction pulls down category as sweet potatoes gain relevance
Volume and value sales fall, though sweet potatoes holds strong
French consumers still prefer fresh potatoes, but new, minimally processed option is attracting attention
Sweet potatoes will continue to drive overall category growth
Export likely to become increasingly attractive to local producers
Sugar and Sweeteners in France
KEY DATA FINDINGS
Health concerns keep growth subdued
Sugar and sweeteners sees low growth in 2025
Brands invest in diversity, with France still a major sugar producer
Health trends will continue to curb category expansion
Sharpened focus on natural sweeteners
Vegetables in France
KEY DATA FINDINGS
Value focus lifts tomatoes while convenience pressures fresh demand
Vegetables sees low growth, with progress driven by tomatoes
Tinned and frozen alternative present significant competitive threat to fresh vegetables
Consumption will rise steadily, ensuring sustained growth for vegetables
Sustainability and health trends continue to impact development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
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This report originates from Passport, our Fresh Food research and analysis database.
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