Fresh food in 2024: The big picture
Total volume sales of fresh food grew slightly in France in 2024. The market faced a number of challenges towards the end of the review period, including unfavourable weather conditions and rising prices, while players also had to adapt to evolving consumer preferences revolving around issues such as health, sustainability and animal welfare.
2024 key trends
The rise of flexitarian diets continued to impact volumes in all fresh food categories in 2024. Many consumers are looking to reduce their consumption of meat because of concerns about health, the environment and animal welfare.
Retailing developments
Retailers are getting ready to expand their offerings of bulk products, including nuts and pulses. Moving towards 2030 and the imposition of a law which states that 20% of a hypermarket’s space should be made available for bulk selling, it is likely that consumers will become increasingly familiar with bulk buying and using products such as dried pulses and keen to take advantage of their lower prices compared to packaged varieties.
What next for fresh food?
Overall, sales of fresh food are expected to grow over the forecast period, though categories will be influenced by price patterns. For example, price spikes in fresh meat and seafood have dampened volume sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in France?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in France
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Eggs in France
KEY DATA FINDINGS
An inexpensive source or protein
Ethical factors come into play in purchasing decisions
Phasing out cage farming
EUDR could affect price of eggs
Fish and Seafood in France
KEY DATA FINDINGS
Price rises contribute to continued decline in volumes
Oysters’ image hit by norovirus bans
Slight rise in volumes expected despite challenges
French fishing set to be impacted by revision of Brexit agreement
Fruits in France
KEY DATA FINDINGS
Climatic conditions play key role in category performance
Organic fruits offer potential despite early struggles
Blueberries offer significant growth potential
Climate factors may offer opportunities as well as challenges
Meat in France
KEY DATA FINDINGS
Return to growth, but many consumers looking to reduce meat consumption
Significant increase in prices amidst broader rise in the cost of living
French farmers object to potential deal between EU and Mercosur
Players adapting to changing diets, but meat substitutes remains a niche area
Nuts in France
KEY DATA FINDINGS
Daco Bello adapting to evolving demand as nuts category sees further growth
Work to strengthen local nut production, but 2024 sees a poor walnut harvest
Brands expected to focus on the health and wellness properties of nuts
Move towards bulk buying law set to boost sales of nuts
Pulses in France
KEY DATA FINDINGS
High protein content and culinary experimentation support sales of pulses
Significant presence of organic products and private label options
Locavore trend likely to boost demand for locally grown pulses
Consumers set to become more familiar with bulk buying dried pulses
Starchy Roots in France
KEY DATA FINDINGS
Good harvests at end of review period
Competition from processed alternatives
Growing interest in sweet potatoes
Local producers may look to exports
Sugar and Sweeteners in France
KEY DATA FINDINGS
Prices rise towards end of review period
France maintains position as major sugar producer
Health concerns set to continue to drive down consumption
Focus on innovation and emphasis on natural sweeteners
Vegetables in France
KEY DATA FINDINGS
Health and wellness trend supports demand
Competition from tinned and frozen alternatives
Demand expected to remain stable
Sustainability and health concerns to exert growing influence
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
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This report originates from Passport, our Fresh Food research and analysis database.
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