Fresh food volumes struggle as drought and convenience pressures intensify
Total volume sales of fresh food in Spain declined in 2025, with the sharpest falls in fish and seafood, starchy roots and sugar and sweeteners as price rises and preparation effort pushed some consumers towards processed options. Fruit, nuts and pulses proved relatively more resilient on perceived health benefits, while eggs and vegetables performed better as protein value and healthier eating priorities stayed relevant. Prolonged drought continued to constrain fruit and vegetable supply and raise prices, adding pressure on domestic producers facing cheaper imports. Over the next five years, total fresh food volume sales are expected to edge up slightly on health-driven demand, but weather-related inflation is set to limit growth and keep sugar in the steepest decline. Tourism growth is expected to support foodservice volumes and partially offset retail caution, particularly for premium meat and seafood linked to traditional dining occasions.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in Spain?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in Spain
Fresh food volumes struggle as drought and convenience pressures intensify
KEY DATA FINDINGS
Fresh food turns in marginal volume growth thanks partly to price hikes
Challenges persist in form of droughts and processed alternatives
Fresh foods to see only marginal rises in volume sales
Sugar will fall fastest, while tourism helps to sustain foodservice sales
Supermarkets channel benefits from convenience, proximity and broad array
Retail e-commerce gains pace as players invest in omnichannel approach
COUNTRY REPORTS DISCLAIMER
Eggs in Spain
KEY DATA FINDINGS
Tourism and protein value keep eggs in growth mode
Eggs enjoys further rises in 2025
Cost barriers slow shift to cage-free eggs
Animal welfare concerns to increasingly impact consumer choice
AI set to become more prevalent in egg production, as foodservice benefits from innovation
Fish and Seafood in Spain
KEY DATA FINDINGS
Fish and seafood volumes decline as preparation barriers and pricing deter buyers
Volume declines as value rises for fish and seafood in 2025
Pescanova loses value share to Profand
Stagnation to set in for forecast period as government strives to support local fishing industry
Producers prioritise sustainability, as new EU regulations may help or hinder category growth potential
Fruits in Spain
KEY DATA FINDINGS
Climate volatility drives fruit decline as policy shifts focus to seasonality
Droughts drive persistent decline in fruits in Spain
Government works to boost seasonal fruit consumption
Fruit forecast to suffer further decline due to climate change, prompting increased investment in sustainability
Organic segment set to rise
Meat in Spain
KEY DATA FINDINGS
Poultry and pork drive meat growth as red meat loses relevance
Red meat suffers from negative health perception
Pork and poultry benefit from convenience and wellness concerns
Tourists to buoy foodservice sales, while farmers strive to boost beef and veal production
Tighter regulation may push up prices
Nuts in Spain
KEY DATA FINDINGS
Local cultivation supports pistachios as fresh nuts lose ground
Fresh nuts suffer as processed alternatives gain ground in 2025
Price sensitivity supports private label expansion
Nuts set to see improved performance in volume sales during forecast period
Sustainability to remain core concern
Pulses in Spain
KEY DATA FINDINGS
Packaging expectations reshape pulses as climate risks intensify
Pulses remains resilient despite climate challenges, with heightened consumer focus on sustainable packaging
Private label continues to benefit from widespread cost consciousness among local consumers, intensifying competition with named brands
High-protein profile ensures further growth for pulses in Spain, though convenience demand will accelerate shift towards processed alternatives
Tech advances to streamline production processes, while retail shifts are likely to favour discounters and e-commerce
Starchy Roots in Spain
KEY DATA FINDINGS
Climate disruption and convenience competition keep starchy roots in decline
Starchy roots remains in decline for 2025
Processed threat continues to rise, while producers intensify focus on localisation, modernisation and sustainability
Cultural relevance of potatoes and increased investment will help to sustain growth in forecast period
Players invest in awareness campaigns to boost sales
Sugar and Sweeteners in Spain
KEY DATA FINDINGS
Health-driven switching accelerates shift away from refined sugar
Sugar and sweeteners struggles amid rising health awareness
Flavour-focus drives innovation in sweeteners
Sugar and sweeteners faces further falls for forecast period, despite continued investment in tech from category players
Sweeteners may benefit from healthier and more sustainable positioning
Vegetables in Spain
KEY DATA FINDINGS
Local sourcing and climate disruption define category performance
Health consciousness supports growth in vegetables in Spain
Processed alternatives represent competitive threat to fresh variants
Further growth forecast, though climate change remains key concern
Players invest more in biotech and sustainability
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Fresh Food research and analysis database.
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