Fresh food in 2024: The big picture
Sales of fresh food declined in retail volume terms in 2024, with categories such as fish and seafood, fruits, pulses, and vegetables all reporting declines. Prices continued to rise with many of these having been impacted by an increase in production costs as drought and heavy rainfall impacted key production areas.
2024 key trends
Consumers continued to look to save money in 2024 due to the increase in the cost of living which benefited sales of private label fresh foods which are generally more affordable. However, this price sensitivity also led to organic products losing share in some categories as consumers favoured cheaper products.
Retailing developments
The discounters channel continued to increase its distribution share in 2024, continuing the pattern seen across the review period. Ongoing economic challenges have pushed consumers to look for value for money options which has favoured discounters which offer regular promotions and competitive prices that are not available in other retailers.
What next for fresh food?
Prices are expected to stabilise during the forecast period and this should help support a return to growth for fresh food in Spain in retail volume terms. Among the most dynamic categories are expected to be eggs, nuts, fruits and vegetables with these products seen as an important part of a healthy lifestyle.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in Spain?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in Spain
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Eggs in Spain
KEY DATA FINDINGS
Eggs sales thriving with a renewed focus on cage-free and free-range eggs
Private label proves popular in the retail channel while foodservice sales benefit from new innovations
Pressure mounts to go cage-free
The changing face of eggs
Fish and Seafood in Spain
KEY DATA FINDINGS
Economic pressures take their toll on retail sales of fish and seafood but foodservice sales benefit from record visitor numbers in 2024
Nueva Pescanova lays out new plans after acquisition deal falls through
Government support could help to sustain the local fishing industry but other measures may also be required to maintain profitability
New EU regulation presents challenges and opportunities for fish and seafood producers
Fruits in Spain
KEY DATA FINDINGS
Price rises have a negative impact on demand for fruits
Banana proving popular as prices fall while consumers look to make more sustainable purchasing decisions
Organic fruits expected to regain favour as the economy recovers
Companies focusing investments on sustainability
Meat in Spain
KEY DATA FINDINGS
Beef and veal sales on the rise but economic pressures and a growing shift to plant-based diets limits the overall recovery of fresh meat
Poultry remains popular but rabbit losing favour
Farmers taking steps to improve the production of beef and veal
Animal welfare concerns and new EU regulation likely to put pressure on meat producers over the forecast period
Nuts in Spain
KEY DATA FINDINGS
Nuts continue to benefit from healthy image while private label makes gains as consumers look for savings
Local nuts thriving as pistachio crops expand
Healthy image and expanding production should continue to benefit sales of nuts over the forecast period
Strong growth prospects and sustainability concerns expected to encourage new investment in nuts
Pulses in Spain
KEY DATA FINDINGS
Price pressures put a dent in sales of pulses but this is counteracted in part by the temporary introduction of 0% VAT on these products
Players look for new ways to add value as competition from private label grows
Pulses should see a return to growth but increasing demand for convenience is likely to limit the category’s recovery
Foodservice outlets and retailers adapting to the new landscape
Starchy Roots in Spain
KEY DATA FINDINGS
Potatoes retain their popularity as a staple of the Spanish diet while sweet potatoes gain favour as a healthy alternative
Localisation, modernisation and sustainability concerns all influencing the development of potatoes
Potatoes faces obstacles to growth but players are responding with new investments
Local and sustainable potatoes likely to win over consumers
Sugar and Sweeteners in Spain
KEY DATA FINDINGS
Sugar continues to be negatively impacted by its unhealthy image while healthier alternatives continue to make headway
Natural and sustainable products receive growing interest while private label sales benefit from the challenging economic environment
Company strategies expected to include a strong focus on sustainability
Despite efforts to improve production efficiency demand for sugar and sweeteners is likely to fall as health concerns grow
Vegetables in Spain
KEY DATA FINDINGS
Price increases put pressure on retail sales of vegetables in 2024 but foodservice sales post strong growth thanks to surge in tourism
Increased health awareness and government support help to prevent more significant losses in 2024
Improving economic scenario should bring renewed dynamism to the market
Sustainability concerns likely to have a growing influence on the transport, packaging and production of vegetables
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Fresh Food research and analysis database.
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