Positive total volume sales growth amidst persistent challenges
Total volume sales of fresh food in the US rose, albeit modestly, over 2025. However, growth performances varied significantly by category, ranging from a moderate decrease in sugar and sweeteners to a moderate rise in pulses. Retail volume sales increased slowly, while foodservice volume sales received a fillip as consumers continued to gradually increase dining out occasions. Nonetheless, restaurant visits remained below the pre-Coronavirus (COVID-19) frequency as home cooking habits established during the pandemic and subsequent high inflation periods persisted.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in USA?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in the US
Positive total volume sales growth amidst persistent challenges
KEY DATA FINDINGS
Pulses gain momentum as economical, health-orientated options
Climate change creates production challenges
Weather conditions inform production and price volatility
Climate and trade dynamics to heavily inform supply
Health and demographic considerations
Convenience pressures to challenge fresh food’s growth potential
Consumers find a balance between home cooking and foodservice visits
Channel dynamics vary the performances of fresh food categories
Cultural cuisines show resilience in foodservice
COUNTRY REPORTS DISCLAIMER
Eggs in the US
KEY DATA FINDINGS
Avian flu outbreak disrupts supply and reshapes consumer purchasing patterns
Policy stalemate leaves eggs vulnerable to recurring outbreaks of avian flu
Pricing and negotiation power boost retail over foodservice
Demographic and lifestyle trends influence egg purchases and consumption
Supply recovery to support volume sales growth
Protein focus remains a key consumption driver
Convenience reshapes value perceptions beyond affordability
Fish and Seafood in the US
KEY DATA FINDINGS
Positive demand growth as supply dynamics constrain prices
Mixed growth performances within fish and seafood
Price-sensitivity continues to shape purchasing patterns
Preparation barriers constrain consumption
Modest sales development to continue amid oversupply issues
Health and nutritional benefits to fuel demand but preparation barriers persist
Sustainability to grow in importance but remain of secondary importance for many consumers
Fruits in the US
KEY DATA FINDINGS
Preference for at-home eating spurs retail volume sales
Berries drive growth as health trends favour convenient options
Climate volatility creates supply gaps and pricing pressures
Grocery retailers adapt to supply challenges
Climate adaptation pressures reshape long-term production viability
Reaction to supply uncertainty across categories to prioritise quality and reliability
Meat in the US
KEY DATA FINDINGS
Retail drives volume sales and growth
Beef drives total volume sales growth but poultry tops demand as a more affordable protein provider
Trade and cattle cycle trends impact domestic beef availability
Premiumisation trend in beef concentrates around affluent consumers
Beef faces volume pressure from persistent supply constraints and consumer price thresholds
Stable channel dynamics
Health-conscious consumers support premium meat as wellness investments
Nuts in the US
KEY DATA FINDINGS
The demand for nuts struggles to grow despite improved production
Differences in performance within nuts
Production challenges pressure category economics
Nuts retain a strong position in foodservice
Domestic demand constraints drive a need for production adjustment for rebalancing
Climate pressure continues to limit nuts availability
Healthy perception to boost the appeal of nuts
Pulses in the US
KEY DATA FINDINGS
Long shelf life and the search for affordable protein stimulate the demand for pulses
Beans drive demand as the search for affordability and protein aligns
Cultural adoption and meal preparation methods reshape consumption patterns
Cultural diversity expansion and protein trends to support modest but steady total volume growth
Lower cost structure positions pulses favourably although preparation planning weakens appeal
Starchy Roots in the US
KEY DATA FINDINGS
Affordable, versatile perception maintains demand
Sweet potatoes leads growth as a health focus drives differentiation
Household shifts hit purchasing patterns
Convenience remains a key factor amid competition from frozen options
Format adaptation to influence category trajectory
Health positioning to offer competitive edge to sweet potatoes
Climate adaptation and supply dynamics add pressure to category stability
Sugar and Sweeteners in the US
KEY DATA FINDINGS
Supply challenges and price volatility drive volume sales declines
Channel dynamics reflect cost pressures differently
Health consciousness and medication adoption spur volume sales declines
Softening of home baking trend hampers retail demand
Health trends dampen the outlook
Supply chain volatility to maintain uncertainty over pricing
Technology investments face uneven adoption amid financial pressures
Vegetables in the US
KEY DATA FINDINGS
Price increases push value over volume sales growth
Onions drive total volume growth as essential cooking ingredients
Menu prominence drives vegetables' positive foodservice performance
Climate conditions impact production and consumption habits
Regulatory uncertainty threatens category stability
Clean-eating emphasis to benefit fresh vegetables at the expense of processed alternatives
Convenience demand adds nuance to consumption choices
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Fresh Food research and analysis database.
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