Fresh food in 2024: The big picture
2024 brought mixed total volume results across fresh food categories in the US, and although a slight increase in the overall growth rate was seen compared with the previous year, growth remained low. Meanwhile, although foodservice volume growth recorded a further slowdown, and saw only a slow increase, growth in retail volumes picked up slightly, and the two channels saw similar growth rates.
2024 key trends
As supply chains continued to stabilise from previous years’ disruptions, the focus intensified on ameliorating intensifying divides and tensions across industry players. Dissatisfaction over uneven distribution of resources, and concerns over input costs outpacing demand forged growing divides across the industry.
Retailing developments
In 2024, warehouse clubs remained popular across all consumer demographics in the US for items such as eggs, meat, and fish. However, produce including fruits and vegetables divided the consumer base.
What next for fresh food?
Strong sentiments of division will resonate with consumers and industry players alike in the US throughout the forecast period. Notably, the industry will face growing calls for government oversight.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in USA?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in the US
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Eggs in the US
KEY DATA FINDINGS
Price growth moderates as demand stabilises
Distrust across the industry as tensions over pricing mount
Evolving lifestyles set to impact sales of eggs
Shifts in key consumption occasions to trigger increased need to diversify uses of fresh eggs
Fish and Seafood in the US
KEY DATA FINDINGS
Both retail and foodservice struggle to achieve volume growth in fish and seafood
Foodservice struggles to align costs with slowing demand
Geopolitics and domestic tensions to threaten supply chain stability
Demographic shifts to create areas of opportunity
Fruits in the US
KEY DATA FINDINGS
Consumer demand shifts across fresh categories, bringing wins for retail
Berries lead growth in fruits, as online trends make home consumption of fruits trendy
Evolving trends in lifestyles and indulgence to fuel premiumisation
Price stability to be threatened by tense global climate
Meat in the US
KEY DATA FINDINGS
Convenience and costs bring volatility across meat
Poultry leads growth, while shifting consumer demographics signal continued opportunities for beef
Slower price growth, and high protein and wellness trends to contribute to ongoing recovery
Volatile political climate to threaten stabilising costs
Nuts in the US
KEY DATA FINDINGS
Slow performing year as the nuts category matures
Despite a slowdown, foodservice volumes remain a more stable source of growth
Mature nature of the category to continue challenging more dynamic growth in nuts
Volatile climate and overall shrinking demand to push continued crop reductions
Pulses in the US
KEY DATA FINDINGS
Price-driven growth begins to make way for volume recovery
Consistent use of pulses in the foodservice channel
Expansion across diverse meal occasions to ensure ongoing total volume growth
Sustainability concerns in other categories will fuel switch to pulses
Starchy Roots in the US
KEY DATA FINDINGS
Potatoes leads actual growth as price growth slows and volumes recover
Evolving household profiles drive changes
Evolving consumer palate and shrinking pantry sizes to influence demand
Climate threats and global trade tensions to cause shifts in supply
Sugar and Sweeteners in the US
KEY DATA FINDINGS
Fluctuating global supply and US policies create strains on pricing
Evolving consumer trends further contribute to shifts in demand
Global tensions to maintain strain on pricing
Necessary sustainable practices will conflict with uneven access to resources
Vegetables in the US
KEY DATA FINDINGS
Retail sales show a promising growth trend following post-pandemic disruption
Foodservice volume growth slows as consumer loyalty wanes
Divisions across supply chains to threaten pricing stability
Shifts in demographics to inform shopping habits
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fresh Food research and analysis database.
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