Fresh food in 2024: The big picture
Fresh food in India is poised for significant total volume growth in 2024, with increases anticipated across the retail, foodservice, and institutional channels. In this year, sales of products such as fruits, eggs, meat, and seafood are set to increase due to changing lifestyles, with more of a focus on health.
2024 key trends
Consumers in India increasingly prioritise fresh, ethically sourced, and unadulterated foods to enhance their lifestyle. As awareness grows about food safety and as health concerns rise, consumers are naturally gravitating towards products they can trust.
Retailing developments
Traditional retail channels such as small local grocers remain dominant in India, due to the high penetration of these retailers, especially beyond tier-1 cities. Furthermore, consumers perceive products in these outlets to be fresher and cheaper, giving small local grocers an edge, especially when it comes to fruits, vegetables, meat, and seafood.
What next for fresh food?
Fresh food in India is set to continue seeing solid total volume growth in the forecast period, driven by the essential place of such products in the Indian diet, as well as the rising population. While consumer foodservice is expected to be on the rise, which will drive growth in foodservice volume sales, home cooking will continue to be an integral part of Indian households, which will also drive retail volume growth, especially products such as fresh fruits and vegetables.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in India?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in India
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Eggs in India
KEY DATA FINDINGS
Increasing demand for eggs despite rising prices
Government initiatives to improve the production of eggs to meet demand
Eggs considered a pivotal healthy food, which is set to lead to increased demand
Growing middle-income population will further increase demand
Fish and Seafood in India
KEY DATA FINDINGS
Increasing accessibility and affordability drive growth
Increased consumption of fish inland, driven by the health trend and improved distribution
Increased budget allocation by the government for fisheries to improve availability and prices
Retail e-commerce to expand demand for and the availability of fish
Fruits in India
KEY DATA FINDINGS
Production improvement results in price stabilisation
Increasing preference for organic fruits, despite premium pricing
Advances in food security to improve variety and availability of fruits
Retail e-commerce to make strawberries, blueberries and other exotic fruits more accessible in India
Meat in India
KEY DATA FINDINGS
Health, and cultural acceptance of poultry drive growth
Growth for consumer foodservice drives a strong rise in demand for poultry
Rising consumer demand for ethical and traceable meat will create new opportunities
Demand for packaged meat set to grow as convenience and hygiene drive consumer preferences
Nuts in India
KEY DATA FINDINGS
High popularity of coconuts as a superfood
Nuts are popular for their culinary, ritualistic and cultural value, which aids growth
Growing adoption of healthy and plant-based diets will contribute to rising demand for nuts
Rising importance of sustainably sourced and organic nuts to increase demand amongst higher-income consumers
Pulses in India
KEY DATA FINDINGS
Rising health consciousness leads to high demand
Government MSP scheme to promote production and prevent a price war
Rising demand for pulses as a sustainable protein source to impact diets
Shift towards organic and packaged pulses driven by adulteration concerns
Starchy Roots in India
KEY DATA FINDINGS
Erratic rainfall impacts potato crop and hampers growth
Growing demand for sweet potatoes and cassava
Push towards ethical sourcing and technology could boost production and demand
Growing significance of gut health will drive demand for starchy roots
Sugar and Sweeteners in India
KEY DATA FINDINGS
India’s sugar production declines, leading to higher prices
E-commerce drives demand for unrefined sugars
Retail decline set to continue due to weight and health concerns
Ethanol blending may raise sugar prices, but ensure stability
Vegetables in India
KEY DATA FINDINGS
Weather conditions negatively affect production of some vegetables
Local vendors continue to be a big part of the supply chain
Vegetables will continue to see rising demand due to health consciousness
Rising demand for organic vegetables to be driven by health and environmental awareness
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
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This report originates from Passport, our Fresh Food research and analysis database.
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