Convenience, safety, and nutrition drive growth and premiumisation in fresh food
In 2025, growth for fresh food in India was driven by rising consumer focus on convenience, safety, and nutrition, despite challenges from weather-related supply disruptions and price volatility. Urban consumers prioritised quality and transparency, boosting demand for premium, hygienic, and functional fresh food products accessed through expanding retail e-commerce and quick commerce platforms. Government interventions and investments in cold chain infrastructure, digital traceability, and resilient production systems helped stabilise supply and reduce waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in India?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in India
Convenience, safety, and nutrition drive growth and premiumisation in fresh food
KEY DATA FINDINGS
Convenience, safety, and nutrition drive growth and transformation in fresh food in India
Weather-driven disruptions and structural gaps shape fresh food in 2025
Consumer demand for quality, convenience, and functional benefits redefine premiumisation
Digital integration and data-driven supply networks are expected to transform fresh food
Resilience-focused production systems will stabilise fresh food in India
Traditional stores continue to dominate while rising mobility leads forecourt retailers to gain ground
Quick commerce and retail e-commerce continue to transform access to fresh food
COUNTRY REPORTS DISCLAIMER
Eggs in India
KEY DATA FINDINGS
Winter supply gaps and premium trends drive growth for eggs in India
Seasonal production dips and winter demand drive sharp price spikes in 2025
Demand–supply imbalances and regional shortfalls impact eggs in 2025
Premium, packaged, and safety-assured eggs are set to drive volume growth
Eggs are set to expand in fitness, processed foods and exports
Fish and Seafood in India
KEY DATA FINDINGS
Strengthening fish and seafood through digital innovation and policy support
The national digital traceability framework is set to transform India’s seafood value chain
GST rate rationalisation boosts affordability and competitiveness in India’s fisheries sector
Government driven infrastructure and capacity upgrades are set to support affordable, higher-quality fish
Retail e-commerce and value-added seafood creating scalable, profitable omnichannel opportunities
Fruits in India
KEY DATA FINDINGS
Weather disruptions and health trends influence fruit sales in India
Adverse weather conditions drives fruit price inflation during 2025
Rising health awareness and organic markets boost the demand for chemical free fruit
Climate resilience and food security are expected to stabilise fruit supply
Quick commerce is set to accelerate access to exotic and premium fruits nationwide
Meat in India
KEY DATA FINDINGS
Winter disruptions and export momentum shape meat sales in India
Winter supply disruptions and festive demand drive meat price inflation in 2025
The government launches its Meat Export Development Fund for global expansion
Beef production and export capacity are set to expand despite moderate domestic demand
Meat startups are set to pivot to profitable omnichannel and offline models
Nuts in India
KEY DATA FINDINGS
Younger consumers and wellness trends propel the everyday premiumisation of nuts
Gen Z’s health focus is transforming nuts into essential daily superfoods
Import dependence sustains premium nut pricing during health-led demand
Sustainability and traceability are set to redefine premium nut consumption
Quick commerce and value-added formats are expected to expand everyday access
Pulses in India
KEY DATA FINDINGS
Imports, health trends, and protein innovation impacts pulses in 2025
Imports surge after 2025 rains and floods damage crops in India
Health and convenience drive demand for ready-to-cook premium pulses
Plant proteins are set to drive innovation and growth in pulses
Fortified pulses are expected to gain traction across wellness channels
Starchy Roots in India
KEY DATA FINDINGS
Cassava and sweet potato drive growth for starchy roots in India
Declining potato prices and supply pressures challenge potato purchases in 2025
Processed cassava and sweet potato starch gain from gluten-free demand
Sweet potato and cassava are set to drive starchy root growth in India
Cassava starch expansion integrates fresh roots into everyday retail diets
Sugar and Sweeteners in India
KEY DATA FINDINGS
Health-led regulation and premium innovation shape sugar and sweeteners in India
Health-led behaviours limit volume consumption of sugar in 2025
Sin taxes and regulatory reforms curb sugary soft drink consumption
Sugar-free nutraceuticals are expected to expand into everyday wellness
Plant-based premium sweeteners ate set to drive digital transformation
Vegetables in India
KEY DATA FINDINGS
Vegetable sales rise in 2025 during climate challenges and digital supply chain transformation
Climate volatility and policy intervention shape vegetable volumes in 2025
Quick commerce and digital procurement reshape urban vegetable supply
Climate-resilient farming is set to move from pilot to priority
Urban vegetable consumption will shift towards quality and transparency
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
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This report originates from Passport, our Fresh Food research and analysis database.
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