Cost pressure and clean-eating preferences lift fresh food volumes in Brazil
Fresh food in Brazil posted modest but broad-based volume growth in 2025, as households prioritised affordable staples and trade down within animal proteins amid food inflation that remains high versus income gains. Consumers shifted spend from beef towards poultry, pork, eggs and more price-competitive fish, while beans and sweet potatoes gained on improved harvests and lower prices after 2024 disruptions. Demand was also supported by a stronger preference for natural, minimally processed foods, reinforced by health messaging, front-of-pack labelling and restrictions on ultra-processed options in school meals, alongside the continued importance of home cooking. Supply-side recoveries and expanding aquaculture improved availability, while distribution upgrades, including better seafood logistics and more ready-to-cook produce, reduced friction for time-poor shoppers. Over the forecast period, volume growth is expected to continue, underpinned by gradual income recovery, population growth, a sustained shift towards natural diets and ongoing retail and supply-chain modernisation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in Brazil?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in Brazil
Cost pressure and clean-eating preferences lift fresh food volumes in Brazil
KEY DATA FINDINGS
Fresh food benefits from cost concerns and shift away from ultra-processed alternatives
Health trends and home-cooking culture drive consumers to fresh food options
Distribution upgrades and rising interest in niche offerings support overall volume growth
Further growth forecast amid continued consumer shift to natural foods
Supply-chain improvements should support expansion
Investment in retail distribution and foodservice set to broaden access
Neighbourhood stores remain backbone of fresh food supplies
Supermarkets benefit through broad offer and modernisation
COUNTRY REPORTS DISCLAIMER
Eggs in Brazil
KEY DATA FINDINGS
Eggs gain share as households trade down from higher-cost proteins
Eggs as favoured animal-sourced protein substitute amid economic stress
Consumers remain laser-focused on affordability, solidifying eggs as a staple
Premiumisation to increasingly differentiate eggs for consumers
Eggs will continue to benefit from health and convenience trends
Fish and Seafood in Brazil
KEY DATA FINDINGS
Affordable farmed fish drives demand shift in Brazil
Fish benefits from economic scenario, trending as a lean and healthy protein
Wider offering and distribution of fishes pushes positive perform performance
Fish and seafood expected to expand in Brazil
Increased fish production should push down prices, supporting further growth
Fruits in Brazil
KEY DATA FINDINGS
Berries rise rapidly, but fruits remain non-essential spend for many households
Low fruit intake and economic pressure undermine progress for fruits
Fruits benefits from healthy trends, but competes against indulgent snacks
Brighter economic outlook and demographic expansion should support category growth
Shifting consumer attitudes as major driver of expansion
Meat in Brazil
KEY DATA FINDINGS
Price-led gains mask softer meat demand in Brazil
Inflationary pressures drive prices high but curbs volume growth
Increasing demand for leaner meet aligns with health and wellness trends
Meat volume growth limited by high prices in the forecast period
Premiumisation set to drive market growth in value
Nuts in Brazil
KEY DATA FINDINGS
Premium demand holds up, but high prices cap volumes
Challenging economics keep nut consumption flat in 2025
Health trends favour nuts, as convenience demand cushions cost impact
Price may impose barrier to stronger growth
Nuts as a nutritious alternative
Pulses in Brazil
KEY DATA FINDINGS
Convenience constraints cap pulse volumes despite lower bean prices
Low convenience of unprocessed pulses slows volume growth
Pulses’ performance in Brazil is culture-based rather than health-driven
Convenience valued over traditional rice and beans combination
Consumption may benefit from rising health concerns in the future
Starchy Roots in Brazil
KEY DATA FINDINGS
Sweet potatoes outperforms as shoppers shift within starchy roots
Elevated retail prices discourage volume expansion in 2025
Starchy roots benefit from clean label trends
Total volumes likely to increase in line with population and income gains
Greater supply likely to stabilise prices and support expansion in distribution
Sugar and Sweeteners in Brazil
KEY DATA FINDINGS
Household belt-tightening and health pressure reduce sugar volumes
Sugar and sweeteners suffers against difficult economic backdrop
Health concerns leave space for low-sugar or no-sugar options
Affordability remains determinant for sugar and sweeteners consumption
Health and nutrition trends reinforce downward pressure on sugar consumption
Vegetables in Brazil
KEY DATA FINDINGS
Staples hold up as shoppers trade down within vegetables
Demand for basic items stays steady as higher-priced vegetables suffer
Health consciousness and cultural habits support demand for fresh vegetables
Growth supported by health trends and investment in production processes
Economic and regulatory scenarios to push vegetables sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fresh Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!