Fresh food in 2024: The big picture
Fresh food is of high importance for the Brazilian economy, both regarding production and consumption. According to Euromonitor, in 2023 Brazil was the fourth largest country in terms of agricultural production, being responsible for supplying countries with meat, eggs, fruits, and vegetables through exports.
2024 key trends
The wide availability of fresh food in Brazil has helped consumers make wiser choices at the point of sale in 2024. As prices have varied significantly during the year, Brazilians’ reputation for adaptably and versatility has been put to the test, as people have had less opportunity to plan fresh food purchases ahead, and compare prices of similar products at the moment of purchase.
Retailing developments
The possibility of trading across fresh food categories is expected to keep retail volume sales rising in 2024, a trend that is expected to persist in the coming years, led by health and wellness trends and the growing number of people following vegan, vegetarian, and flexitarian diets. Due to price variations throughout the year, channels known to offer lower prices, such as warehouse clubs, have expanded their fresh food offering and are set to continue to grow in retail volume terms, as purchases are cautious and planned.
What next for fresh food?
The trends emerging in fresh food in Brazil align closely with the strategic topics identified by Euromonitor International, including the segmentation of consumption occasions, increasing demand for plant-based options, heightened dietary awareness, and a preference for local products. The outlook for the industry is positive for the forecast period, with expected stability in the upcoming harvests leading to steadier prices and volume and value growth in both retail and foodservice.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in Brazil?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in Brazil
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Eggs in Brazil
KEY DATA FINDINGS
Inflation promotes the consumption of eggs as an alternative to meat
Eggs takes advantage of recent positive associations with health
Organic and free-range eggs are valued by consumers
Foodservice also set to take advantage of the popularity of eggs
Fish and Seafood in Brazil
KEY DATA FINDINGS
Fish production increases yearly, but domestic consumption remains low
Foodservice as a gateway to increase fish and seafood consumption
Federal and state incentives to support growth for fish and seafood, and foodservice will promote these products
Traditional retail relies on strong companies to promote fish and seafood, while independent e-commerce fish suppliers thrive on social media
Fruits in Brazil
KEY DATA FINDINGS
Fruit production impacted by adverse climate conditions in Brazil
Exports of fruits grow in importance, reaching records in value terms
Despite its high production of fruits, Brazil records low levels of consumption
Organic fruit being sought by Brazilians
Meat in Brazil
KEY DATA FINDINGS
Traditional consumption of meat keeps sales high despite challenges
Beef undergoes a gourmet trend, with less traditional cuts receiving new names
Old cattle enter the dining scene and become a favourite amongst chefs
Increasing concern with meat origin may boost subscription models
Nuts in Brazil
KEY DATA FINDINGS
Health benefits and protein content of nuts put them in the spotlight
Peanuts increasing in importance due to use of certified seeds
Sustainable production of Brazil nuts promoted as added-value
High prices of nuts are still a barrier to greater consumption
Pulses in Brazil
KEY DATA FINDINGS
Pulses crops and production suffer from effects of climate change, resulting in pricing fluctuation
Consumption of pulses in Brazil still relies on beans
Flexitarian diet set to help drive the consumption of pulses
Brazilian research organisation innovates with modified beans that do not cause intestinal discomfort
Starchy Roots in Brazil
KEY DATA FINDINGS
Starchy roots heavily impacted by climate change
Potatoes and cassava are the most consumed starchy roots
Starchy roots as a gluten-free alternative
Shift in channel dynamics to expand offering of potatoes in retail
Sugar and Sweeteners in Brazil
KEY DATA FINDINGS
Recovery of sugarcane in 2023 is harmed by droughts and wildfires in 2024
Future Fuel Law impacts sugarcane in Brazil
Brazilian government aims to reduce sugar as an ingredient in the industry
Stevia and other natural sweeteners in foodservice and retail
Vegetables in Brazil
KEY DATA FINDINGS
El Niño causes instability in production, and low quality final produce
Brazilians shift from one vegetable to another according to changing prices
Plant-based diets and health trends set to boost the consumption of vegetables in Brazil, but there will also be challenges
Production of organic vegetables receives national incentives and is set to increase
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
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This report originates from Passport, our Fresh Food research and analysis database.
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