Fresh food in 2024: The big picture
Sales of fresh food continued to grow in retail volume terms in Mexico in 2024, with most categories recording growth. Growth was supported by a better overall economic situation, with the easing of the inflation rate and with consumers having a bit more purchasing power.
2024 key trends
Climate issues were amongst the main challenges faced by producers across fresh food at the end of the review period, as the droughts that have been affecting the country led to price increases in several categories, with nearly all vegetables and fruits, and notably onions and oranges, being impacted in some way. The high temperatures being seen in the country are affecting the production of fruits that are very sensitive to heat, including bananas and papayas, which see quality deteriorate with heat and rapidly degrade.
Retailing developments
While consumers are showing an increasing interest in the environmental impact of their consumption habits, an increasing number of packaged fresh food products are being seen in self-service areas of grocery retailers, but especially within the fruits and vegetables sections. In response to the pandemic, many brands looked to reassure customers about their commitment to food safety by offering packaged options and although the pandemic is now over these packaged options have remained on retailers’ shelves.
What next for fresh food?
Suffering both with climate issues and with foreign competition entering the market in a very strong position, local producers are expected to continue to place pressure on the government and law makers to increase import restrictions, while seeking subsidies or help to fix prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in Mexico?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in Mexico
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Eggs in Mexico
KEY DATA FINDINGS
Frugal consumption hits eggs category, while government opens ways for strong competitors to sustain prices
Growing interest in organic and free range options amongst more affluent consumers
Farmers concerned as bird flu creeps into the neighbourhood
Animal treatment concerns drive increase in consumption of free range eggs consumption
Fish and Seafood in Mexico
KEY DATA FINDINGS
Despite higher prices, consumers increase expenditure
Climate issues impact production
Deemed as impractical for cooking, category faces a barrier
Low taxes for imports impact local producers
Fruits in Mexico
KEY DATA FINDINGS
Orange prices explode, as drought, disease and international prices have an impact
Foodservice demand supported by health and wellness trend
Organic niche continues to attract new consumers
Government takes actions to control prices and help producers
Meat in Mexico
KEY DATA FINDINGS
Improving economy leads Mexicans to spend slightly more
Meat imports continue to strengthen local offering
As premium cuts become more expensive, consumers go for economy options
Lack of cold chain structure a menace to the Mexican meat category
Nuts in Mexico
KEY DATA FINDINGS
Tourism and hydration needs drive growth of coconuts
Climate issues affect the production of walnuts
Diversity and on-the-go formats to continue as the main consumer focus in nuts
Health benefits set to maintain pistachio growth
Pulses in Mexico
KEY DATA FINDINGS
Production issues lead to increase in imports to sustain offer
Consumers trade down as prices increase
Subsidies to help producers
New seed development aims for crop resilience
Starchy Roots in Mexico
KEY DATA FINDINGS
Mexicans adapt to stretch their budgets
Normalisation of away from home consumption benefits potatoes
Producers aim for financial sustainability and consider changing crops
Mexico continues to quarantine regions to safeguard production
Sugar and Sweeteners in Mexico
KEY DATA FINDINGS
Climate issues affect sugar cane crops, impacting sugar production
Health concerns increase awareness of food habits
Government set to keep pushing health agenda
Indulgence moment to remain important despite feeding re-education
Vegetables in Mexico
KEY DATA FINDINGS
Drought prompts strong price hikes
Foodservice finally sees full recovery
Regional climate issues set to continue to impact prices
Eating habits to remain a nationwide concern
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fresh Food research and analysis database.
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