Stability supports fresh food demand as climate risk rises
Volume sales of fresh food rose moderately in Mexico in 2025 as easing inflation, higher minimum wages, remittance inflows and social transfers helped households sustain consumption of core staples. Affordability measures, including extended zero-tariff access for selected products, supported demand but also increased exposure to import competition, while premiumisation progressed in areas such as origin-certified avocados and export-quality berries. Health awareness is reinforcing preference for fresher options, yet convenience expectations and the pull of packaged alternatives continued to pressure parts of the industry, with digital grocery platforms expanding urban access despite logistics constraints. Climate disruption contributed to price volatility and availability issues, encouraging trading down within proteins and strengthening discount retailers’ role in value-led purchasing. Looking ahead, fresh food volume sales will rise steadily, but outcomes will hinge on faster climate adaptation and investment in more resilient production and distribution.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Fresh Food industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Eggs
- Fish and Seafood
- Fruits
- Meat
- Nuts
- Pulses
- Starchy Roots
- Sugar and Sweeteners
- Vegetables
If you're in the Fresh Food industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fresh Food in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fresh Food in Mexico?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fresh Food sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fresh Food in Mexico
Stability supports fresh food demand as climate risk rises
KEY DATA FINDINGS
Stabilising economic conditions ensure moderate growth in 2025
Health trends, convenience and climate change impact industry progress
Future growth remains highly dependent on adaptation to climate change
Sustainability will become increasingly important to attract consumers
Small local grocers lead distribution despite losing share
E-commerce enjoys fastest expansion within retail, followed by convenience stores
COUNTRY REPORTS DISCLAIMER
Eggs in Mexico
KEY DATA FINDINGS
Eggs remain default protein as affordability drives demand
Egg consumption strengthens as a core protein choice
Price pressures and climate risks impact progress
Steady growth anchored in affordability amid structural risks
Premiumisation and ethical sourcing gain momentum
Fish and Seafood in Mexico
KEY DATA FINDINGS
Aquaculture expansion lifts fish and seafood volumes in 2025
Domestic demand and aquaculture sustain market stability
Price sensitivity, convenience and premiumisation determine consumer choices
Rising health awareness and culinary culture to support long-term growth amid climate volatility
Cost pressures and health trends as key influences
Fruits in Mexico
KEY DATA FINDINGS
Kiwi-led gains support category growth despite climate volatility
Climate volatility reshapes fruit availability and consumer choices
Foodservice demand accelerates, driven by health, tourism and convenience
Digital retail and urbanisation boost accessibility
Organic and sustainable fruits gain traction despite economic pressures
Meat in Mexico
KEY DATA FINDINGS
Pork and poultry gain as households trade down from beef
Pork leads growth as affordability impacts meat consumption
Price sensitivity and convenience reshape distribution and product choice
Economic resilience supports continued growth in meat consumption
Convenience continues to drive consumer purchasing decisions
Nuts in Mexico
KEY DATA FINDINGS
Health-led snacking sustains nuts growth as packaged formats gain share
Local consumption patterns drive category growth
Economic pressures and climate volatility shape competitive dynamics
Sales expected to rise despite structural challenges
Convenience and premiumisation will define future strategies amid rising competition from packaged varieties
Pulses in Mexico
KEY DATA FINDINGS
Convenience competition pulls pulses volumes down despite staple relevance
Pulses suffers from packaged competition in 2025
Cost and convenience remain key as retail consolidates share
Stocks and import management will underpin stability
Sustainability and premiumisation: from compliance to commercial upside
Starchy Roots in Mexico
KEY DATA FINDINGS
Potatoes underpin starchy roots growth as convenience formats gain ground
Demand for potatoes ensures robust rises for starchy roots in 2025
Cost pressures, climate risks and convenience drive consumer shifts
Gradual growth driven by health trends and climate-resilient innovation
Healthy eating, climate adaptation and tiered value strategies
Sugar and Sweeteners in Mexico
KEY DATA FINDINGS
Reduced-sugar trend deepens declines
Health awareness and local dynamics drive further contraction
Cost consciousness, climate concerns and channel shifts
Domestic demand to wane, with exports remaining a balancing lever
Sustainability and premium cues to grow in strategic weight, but remain niche in volume
Vegetables in Mexico
KEY DATA FINDINGS
Improved supply conditions support volume sales in 2025
Volume sales stabilise as onion leads recovery
Cost pressures, climate risks and convenience redefine market
Slow but positive growth anchored in health and sustainability
Climate adaptation and cost efficiency as strategic imperatives
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fresh Food
- Eggs
-
- Crustaceans
- Fish
- Molluscs and Cephalopods
-
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
-
- Beef and Veal
- Lamb, Mutton and Goat
- Pork
- Poultry
- Other Meat
-
- Almonds
- Coconuts
- Peanuts (Groundnuts)
- Pistachio
- Walnuts
- Other Nuts
-
- Beans
- Peas
- Other Pulses
-
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
- Sugar and Sweeteners
-
- Cauliflowers and broccoli
- Maize
- Onion
- Tomatoes
- Other Vegetables
Fresh Food
Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fresh Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!