Processed meat, seafood and alternatives to meat in Uzbekistan is set to post healthy growth in retail volume and current value terms in 2025. Overall demand continues to be buoyed by population growth, traditional consumption habits and improvements in purchasing power. Furthermore, appreciation for the convenience of these items is steadily increasing as busy lifestyles leave less time for cooking and food shopping. Frequent new launches and marketing campaigns have also helped to lift sales,

Sales of processed meat, seafood, and alternatives to meat are seeing a fairly stable performance in Bosnia and Herzegovina in 2025, in both value and volume terms, with value growth stronger and volume growth low.

Convenience shaped demand patterns in 2025, with consumers buying more packaged processed options presented as an affordable solution. There was a shift towards buying smaller packs to save time, money and food waste. Alternatives to meat is a dynamic category where brands are rapidly developing and using marketing to attract younger generations.

Value sales of processed meat, seafood and alternatives in Poland increased in 2025, reflecting a combination of inflationary effects, higher input costs and evolving consumer preferences. Price increases were driven by persistent cost pressures across energy, transport and raw materials, all of which contributed to upward adjustments in unit prices. Despite these challenges, Polish consumers continued to prioritise meat and seafood as essential components of their diet, ensuring stable demand a

Value sales of processed meat, seafood, and alternatives to meat have returned to small positive growth in Colombia in 2025, while volume sales remain in a negative slump, albeit at an improved rate of growth compared to 2024. This indicates that consumer spending power is gradually improving, although price sensitivity remains.

Retail value growth remained in the high double-digits over 2025, fuelled mainly by persistently high price inflation. Volume sales continued to rise as players launched smaller, more affordable pack sizes. Health is also driving sales with processed seafood sales rising well as it offers a valuable source of protein.

Retail value sales of processed meat, seafood, and alternatives to meat are seeing a positive performance in Canada in 2025, at a similar rate of growth as seen the previous year. Volume sales also remain marginally positive, again at a similar level as seen in 2024. This indicates stable baseline demand for processed meat, seafood, and substitutes to meat. Within this, meat and seafood substitutes is seeing the strongest growth in both value and volume terms, with processed meat performing seco

Processed meat and seafood has a long tradition of consumption in Romania whilst alternatives to meat is a relatively new product that is witnessing strong growth. Consumer interest in healthy processed meat and seafood became more visible in 2025, alongside the rising attractiveness of alternatives to meat.

In 2025, value sales of processed meat, seafood, and alternatives to meat rose in Egypt. However, this growth was primarily driven by price hikes rather than an increase in consumption. Factors such as rising animal feed costs, inflation, and currency devaluation contributed to these price increases. In response to the higher prices, consumers reduced their consumption and opted for more affordable alternatives, leading to a decline in brand loyalty. Processed seafood experienced the most signif

Sales of processed meat, seafood and alternatives to meat witnessed an improvement over 2025, with consumers drawn to the convenience of such staples. Rising health consciousness and sustainability concerns are driving change with local players responding to increasing consumer demand for meat and seafood substitutes.

Current value growth for processed meat, seafood and alternatives to meat in Uruguay in 2025 looks set to be up substantially on 2024, and it is projected to be the most dynamic of the five main staple foods categories in retail volume growth terms. It has been a major beneficiary of the sustained recovery in confidence and disposable incomes among consumers facilitated by the easing of inflationary pressures, as many product types are considered to be relatively expensive. The latter factor als

In 2025, processed meat, seafood and alternatives to meat in Peru continued to expand in value terms, but this performance was heavily shaped by inflationary pressures and a cautious consumer environment. Higher costs for key inputs, logistics and imported raw materials pushed unit prices upwards across sausages, cold cuts and shelf stable seafood, enabling the category to grow in current value even as volume demand became more restrained. Households responded by tightening their purchasing, red

Norway’s processed meat, seafood and alternatives landscape in 2025 was shaped by converging forces centred on health consciousness, affordability, sustainability and consumers’ growing openness to diversified protein sources. Norwegian households remained highly selective in their protein choices, placing increasing emphasis on attributes such as natural ingredients, trusted origin, lower environmental impact and transparent production. Within this environment, processed seafood continued to be

Value sales of processed meat, seafood, and alternatives to meat in Portugal increased in 2025, even as overall volumes continued to decline. The category’s value growth primarily reflects inflationary pressures stemming from higher production and logistics costs, as well as rising energy and raw material prices. Manufacturers were compelled to raise prices to maintain margins, while private label ranges remained highly competitive, attracting price-sensitive consumers through promotions and mul

In the United Arab Emirates, processed meat, seafood and alternatives to meat is recording rising retail value sales in 2025 as manufacturers invest in healthier positioning, cleaner labels and more convenient formats. Health and wellness trends are driving reformulation towards lower fat, salt and additive content, alongside organic and antibiotic-free options and greater ingredient transparency, while regional plant-based launches, such as Switch Foods’ collaborations on Kafta, Kabab and shawa

Processed meat, seafood and alternatives in Indonesia experienced robust double-digit value growth in 2025, despite broader economic challenges. This resilience was primarily driven by consumer demand for convenience and affordability, with ready-to-eat and ready-to-cook options, particularly chilled sausages, becoming everyday staples. The increased adoption of air fryers further boosted frozen product consumption. Primafood International PT maintained its leadership through a multi-tier brand

In 2025, value sales of processed meat, seafood and alternatives to meat declined due to rising costs, health concerns, and increased awareness of sustainability. However, convenience and innovative product launches remained significant trends. Meat and seafood substitutes experienced notable growth, driven by innovation and ethical and environmental considerations, appealing to a wide range of consumers. Leading companies, such as Atria Suomi Oy and MeEast Food Tech Oy, maintained strong positi

With inflation gradually stabilising, current value growth for processed meat, seafood and alternatives to meat in Israel in 2025 looks set to be down on the previous year. Retail volume growth is also anticipated to be slower than in 2024 amidst continued increases in unit prices and the general cost of living caused by the hike in VAT and the economic impact of the war against Hamas. Demand has remained buoyant overall, however, as various product types in this category have traditionally enjo

In 2025, processed meat, seafood, alternatives to meat in Ireland saw significant value growth. This was largely driven by consumer demand for convenient, protein-rich, and familiar-flavored products. Chilled meat and seafood substitutes, especially plant-based options, were key contributors to growth, appealing to flexitarian, vegetarian, health-conscious, and sustainability-minded consumers. The increase in value was supported by the availability of ready-to-cook chilled meals, frozen products

In 2025, processed meat, seafood, and alternatives to meat recorded value growth in Greece, driven primarily by rising consumer demand for meat and seafood substitutes and frozen products. Shifts in eating habits, with more omnivores reducing meat consumption, coincided with strong interest in convenient, ready-to-cook or pre-prepared options. Meat and seafood substitutes, especially frozen ones, led value growth, reflecting broader trends toward plant-based, vegan, and vegetarian diets.

In 2025, the processed meat, seafood and alternatives category in New Zealand continued to evolve amid shifting consumer priorities, economic pressures and expanding expectations around nutrition, convenience and sustainability. Rising living costs encouraged households to seek accessible protein sources, with poultry and seafood benefiting most from perceptions of better-for-you profiles and favourable price-to-value ratios. The growing appeal of “less but better” meat consumption was particula

Value sales of processed meat, seafood and alternatives to meat increased in Hungary in 2025, primarily driven by price inflation. However, overall volume sales declined due to health concerns, an ageing population, and a shift toward flexitarian diets. Consumers are increasingly opting for portion-controlled and convenient products, with frozen poultry and mini-sized offerings performing particularly well. Processed meat saw value growth thanks to a grilling culture, flavour innovations, and in

Processed meat, seafood and alternatives to meat reported weaker sales performance in 2025. With household budgets under pressure, consumers were thrifty in their purchasing behaviour. The rising population of vegans and vegetarians is driving sales of meat and seafood substitutes.

Processed meat remains popular in Serbia, thanks to its convenience, longer shelf life, and affordability compared with fresh products, meeting the needs of busy urban consumers. At the same time, chilled processed seafood is increasingly appreciated for its ease of preparation and high nutritional value, particularly Omega-3 fatty acids. Health-conscious trends are driving innovation, with products offering high protein, low fat, gluten-free, and portion-controlled options. Neoplanta maintains