Processed meat, seafood and alternatives to meat in North Macedonia continued to expand at a moderate pace in 2025. While reduced inflationary pressures caused current value growth to slow modestly from 2024, the rate at which retail volume sales increased was unchanged on the previous year. Beyond greater scope for price competition and a gradual but sustained recovery in purchasing power, traditional consumption habits and enduring appreciation for the convenience of these products ensured ove

Demand for processed meat, seafood and alternatives to meat in South Africa remained resilient in 2025, supported by households seeking cost-effective sources of protein amid rising beef prices. Frozen processed poultry led growth, benefiting from innovation in ready-to-cook formats and products optimised for air fryers, while shelf stable seafood - particularly canned tuna, sardines and pilchards - remained a store-cupboard staple. Private label ranges expanded across income tiers, intensifying

Processed meat, seafood and alternatives to meat is being increasingly influenced by rising concerns about sustainability. This is supporting growing interest in locally produced products, as well as pushing the development of more sustainable packaging, products and farming practices. Rising concern for sustainability is also a supporting factor in the rising demand for meat and seafood substitutes, as more consumers become aware of the environmental impact of livestock farming.

In 2025, value sales of processed meat, seafood, and meat alternatives in Hong Kong remained largely stagnant due to continued northbound shopping. Domestic demand was partially supported by a shift towards home cooking, as high living costs and elevated foodservice prices prompted more at-home meal preparation. Tofu and derivatives emerged as the most dynamic category, benefiting from affordability, versatility, and growing health-consciousness. Supermarkets remained the primary channel, reinfo

Processed meat, seafood and alternatives to meat in Brazil recorded robust value sales growth in 2025 as inflation kept shoppers focused on affordable, shelf-stable protein and encouraged trade-down from fresh meat and fish. Warehouse clubs and other value-led modern retailers gained importance for bulk purchases, while private label and economy-tier ranges widened their role as consumers prioritised lower unit prices. At the same time, health scrutiny and front-of-pack labelling continued to in

Processed meat, seafood, and alternatives to meat returned to positive volume growth in Taiwan in 2025, following negative slumps seen over the past few years of the review period. Meanwhile, value growth also strengthened slightly in 2025, compared to the previous year. While value growth is supported by increases in unit prices caused by higher costs for raw materials, the positive volume growth shows an overall recovery in consumption of such products—many of which have cheaper prices compare

Thailand’s processed meat, seafood and alternatives to meat category recorded robust retail value growth in 2025, supported by higher living costs and consumers shifting spending from foodservice to home cooking. Processed options benefited from a clear value proposition versus fresh proteins, combining affordability, convenience and longer shelf life, while chilled processed meat gained share on a less-processed perception alongside ease of preparation. Meat and seafood substitutes outpaced ove

Retail current value sales of processed meat, seafood and alternatives to meat in Morocco increased strongly in 2025, largely in line with the 2024 performance. Processed seafood performed well, but processed meat continued its downward trend amid a growing health and wellness trend. Many local consumers are moving away from processed meat, as they perceive it as unhealthy due to the additives and preservatives needed to maintain extended shelf life. Most local consumers prefer to buy fresh chic

Shelf stable seafood continued to account for most volume sales and is seen as an affordable source of protein. However, processed meat, and in particular frozen processed red meat, gains the most value share in 2025. With prices rising significantly for fresh red meat, consumers opt for more affordable options such as frozen processed red meat.

Retail current value sales of processed meat, seafood and alternatives to meat in Nigeria saw further, if slower, double-digit growth in 2025. However, this performance was due to inflationary pressure on prices. Retail volume sales decreased across the board as consumer spending power struggled during the year, largely due to still high inflation. With consumers focusing on essential products, demand was weak at the end of the review period. Moreover, alternatives to meat categories remained ne

Processed meat, seafood, and alternatives grew steadily in Algeria in 2025, driven by busy lifestyles and demand for convenient products. Shelf stable seafood remained the largest category in both volume and value terms in the year, with canned tuna and sardines enjoying strong popularity.

It was a positive picture for processed meat and seafood in 2025, supported by a growing economy. Chilled processed red meat continued to account for most value sales, though frozen processed red meat gained the most value share. Over the forecast period, processed seafood will perform strongly, as it is perceived as healthier.

Processed meat, seafood and alternatives to meat recorded modest value growth in 2025. Sharp declines in shelf stable seafood, resulting from a collapse in sardine imports due to food safety scares, continued to weigh on the overall performance, while high prices limited broader consumer adoption.

In 2025, processed meat, seafood and alternatives to meat in India continued to register double-digit growth in retail current value sales. The category saw dynamism through the robust consumer demand for soya chunks and frozen processed poultry. These options fit well with the growing demand for high-protein content food with a good value proposition. The category as a whole was also impacted by consumer trends for convenient, affordable and health-orientated meals and snacks. Furthermore, choi

In Vietnam, processed meat, seafood and alternatives to meat saw rising value sales in 2025, while volume demand was broadly stable as prices remained steady and purchases stayed resilient under tighter household budgets. Producers increased innovation across formats and usage occasions, reinforcing the role of processed protein in quick meals, snacking and lunchbox solutions. Tofu and derivatives was the most dynamic subcategory in value terms, benefiting from rising interest in plant-forward e

In the Philippines, processed meat, seafood and alternatives recorded moderate retail value growth in 2025, with value rising faster than volume as unit prices increased while demand held steady. Shelf stable seafood remained the largest contributor to value sales, reflecting the everyday role of canned tuna and sardines as affordable, long-life proteins, while chilled processed red meat continued to benefit from use in familiar home-cooked dishes. Processed seafood was the most dynamic subcateg

Overall, retail current value sales of processed meat, seafood and alternatives to meat in the UK are projected to grow over 2025, in line with the 2024 performance. However, this growth is largely driven by persistent inflationary pressure on prices, with overall retail volume sales projected to dip. Processed red meat, which includes beef, lamb and pork, is projected to see a drop in retail volume sales over 2025. Beef has been particularly affected by price hikes, stemming from elevated produ

Processed meat, seafood and alternatives to meat saw only limited current value growth in 2025, and a volume performance that was bolstered only by foodservice sales. This performance reflected persistent food inflation, ongoing cost-of-living pressures and heightened global supply uncertainty, as local consumers increasingly sought affordable staple foods. Private label gained traction thanks to expanding portfolios and comparable quality. Alongside a continued demand for high-protein products,

Processed meat, seafood and alternatives to meat in Uzbekistan is set to post healthy growth in retail volume and current value terms in 2025. Overall demand continues to be buoyed by population growth, traditional consumption habits and improvements in purchasing power. Furthermore, appreciation for the convenience of these items is steadily increasing as busy lifestyles leave less time for cooking and food shopping. Frequent new launches and marketing campaigns have also helped to lift sales,

Sales of processed meat, seafood, and alternatives to meat are seeing a fairly stable performance in Bosnia and Herzegovina in 2025, in both value and volume terms, with value growth stronger and volume growth low.

Convenience shaped demand patterns in 2025, with consumers buying more packaged processed options presented as an affordable solution. There was a shift towards buying smaller packs to save time, money and food waste. Alternatives to meat is a dynamic category where brands are rapidly developing and using marketing to attract younger generations.

Value sales of processed meat, seafood and alternatives in Poland increased in 2025, reflecting a combination of inflationary effects, higher input costs and evolving consumer preferences. Price increases were driven by persistent cost pressures across energy, transport and raw materials, all of which contributed to upward adjustments in unit prices. Despite these challenges, Polish consumers continued to prioritise meat and seafood as essential components of their diet, ensuring stable demand a

Value sales of processed meat, seafood, and alternatives to meat have returned to small positive growth in Colombia in 2025, while volume sales remain in a negative slump, albeit at an improved rate of growth compared to 2024. This indicates that consumer spending power is gradually improving, although price sensitivity remains.

Retail value growth remained in the high double-digits over 2025, fuelled mainly by persistently high price inflation. Volume sales continued to rise as players launched smaller, more affordable pack sizes. Health is also driving sales with processed seafood sales rising well as it offers a valuable source of protein.