Processed meat, seafood, and alternatives to meat continued to see steady double-digit retail current value growth in India in 2024, with plant-based categories such as tofu and derivatives and meat and seafood substitutes seeing the highest surge in demand – although the latter was from a low base. Consumers are increasingly shifting towards plant-based protein sources due to health consciousness, ethical concerns, and sustainability awareness. Tofu, soy chunks, jackfruit-based meat substitutes

Overall retail volume sales of processed meat, seafood, and alternatives to meat are projected to experience modest growth in 2024, along with more dynamic retail current value growth, with varying performances across categories. Chilled and frozen processed meat and seafood are set to drive growth, with chilled processed meat standing out due to its convenience, extended shelf life, and wide variety of flavours and formats.

Retail volume growth for processed meat, seafood, and alternatives to meat remained robust in Indonesia in 2024 despite another year of rising prices, driven by factors such as rising energy and animal feed costs. The country's reliance on imports for raw ingredients like soybean meal has exacerbated this trend, with the continued weakening of the Indonesian Rupiah (IDR) further fuelling these cost increases.

Retail value sales of processed meat, seafood and alternatives to meat are expected to grow dynamically in current terms in Israel in 2024. As in other product categories, price rises are playing a key role in driving value growth. Following the outbreak of the Israel-Hamas War, Wyler Farm increased the prices of its tofu by an average of 4.5%. In 2023, Tnuva increased its prices of Alternative tofu by 6%. Furthermore, in March 2024, both Soglowek and Osem increased the prices of their frozen me

Brazil’s macroeconomic scenario in 2023 was marked by a mix of positive and challenging factors, and this has continued into 2024. The country has experienced robust economic growth, driven by a strong labour market and fiscal transfers, but inflationary pressures and rising interest rates have posed significant challenges. In this context, many Brazilian consumers have adopted a more cautious approach to spending, delaying discretionary purchases, prioritising essential goods and services, and

Processed meat in Germany, particularly red meat, continues to face significant challenges arising from elevated production costs. The war in Ukraine has had lingering effects on trade routes, animal feed availability, and transportation costs, all of which have pushed up the price of agricultural commodities. These factors have contributed to a noticeable increase in the retail price of processed meat, impacting consumers’ purchasing behaviour.

In 2024, processed meat, seafood and meat alternatives recorded positive retail value and volume growth. The processed seafood segment outperformed processed meat, primarily due to its rich nutrient profile, lower levels of saturated fat, and its growing association with weight management. This led to retail volume growth of 2% for processed seafood in 2024, while processed meat recorded retail volume growth of 1%. However, the higher price point of processed seafood remains a challenge for some

Overall, processed meat, seafood and alternatives to meat in Vietnam is expected to record moderate positive total volume growth in 2024, with increases for both retail and foodservice, although growth rates are expected to see a slight slowdown compared with 2023. This deceleration reflects evolving consumer spending habits, as in 2024 many Vietnamese people have been prioritising value-driven purchasing amidst lingering economic pressures. Foodservice volumes are expected to demonstrate robust

Retail demand for processed meat, seafood and alternatives to meat in South Africa remains stable in 2024, driven by shelf stable seafood, with the latter holding the highest volume share overall. In particular, products such as shelf stable pilchards are gaining popularity. These products are generally perceived as affordable and suitable for the preparation of a wide range of dishes. As incomes have come under pressure towards the end of the review period, many consumers have been unable to af

Meat sales in the Netherlands have been under significant pressure in 2024, driven by rising production costs and evolving consumer preferences. The ongoing war in Ukraine has disrupted global supply chains, particularly for animal feed, leading to substantial increases in feed costs. This has directly inflated meat prices, which have risen more steeply than those of other food categories, placing additional strain on consumers already grappling with reduced disposable incomes. Consequently, man

Processed meat, seafood and alternatives to meat in Greece was affected as players were forced to call back batches of products under multiple brands due to salmonella concerns towards the end of the review period. Under the auspices of EFET (the Hellenic Food Authority), several brands’ products were retracted after checks for salmonella. Both smaller and larger, more well-known brands were found to have meat and seafood products in the market with traces of salmonella. This covered both proces

In Serbia, the market for canned and shelf-stable processed meat has experienced a decline in volume sales in 2024, coupled with a significant increase in unit prices. This product category is typically purchased for the convenience of fast meal preparation. However, consumers who are focused on economising have increasingly opted to buy fresh meat and cook at home, which has contributed to the decline in canned meat sales. At the same time, health-conscious consumers have reduced their consumpt

Processed meat, seafood and alternatives has continued to face challenges in 2024, with the exception of processed seafood, as negative growth persists across most product areas. This decline is largely driven by the growing health and wellness trend, which has led Moroccan consumers to increasingly shun processed meats due to concerns about additives and preservatives used to extend shelf life. Fresh chicken and red meat, sold by weight, have gained favour as healthier and more desirable altern

Processed meat, seafood and alternatives to meat is expected to register healthy value and volume growth in Tunisia in 2024. Shelf stable seafood, and in particular tinned tune, continues to account for most value sales, and is considered an affordable source of protein and is heavily promoted in modern grocery retailers .

Processed meat, seafood, and alternatives to meat have experienced a notable decline in volume sales in 2024, primarily due to the inflationary pressures that have significantly eroded consumer purchasing power. These products are often perceived as luxury items in Nigeria, meaning consumers have adjusted their purchasing habits to prioritise essential goods. The sharp depreciation of the naira has led to steep increases in unit prices, particularly in this import-dependent category, with averag

There is expected to be positive volume growth for processed meat, seafood and alternatives to meat in Uruguay in 2024. Volume sales have been boosted by the steep devaluation of the Argentinian peso at the end of 2023, which resulted in significant price increases in Argentina and consequently made cross-border shopping less lucrative for Uruguayan consumers. As a result, local consumers are shopping locally again. Prior to the devaluation, the price gap for shelf stable seafood in particular w

Frozen processed seafood is experiencing decline in 2024. As it is not perceived to be an essential product in Kazakhstan, demand has waned given the economic uncertainty and declining purchasing power. In an effort to attract consumers and drive demand, manufacturers are implementing various marketing activities, including offering promotional prices and discounts.

The growing awareness of health and nutrition among Pakistani consumers has spurred demand for processed meat and seafood products free from harmful additives, preservatives, and artificial ingredients in 2024. Brands such as K&N’s, Big Bird, and Sabroso have responded by prominently highlighting their commitment to using natural ingredients on their packaging, enhancing consumer trust.

Overall, processed meat, processed seafood and alternatives to meat in Uzbekistan in 2024 is expected to register double-digit current value percentage growth, though constant value is expected to be more moderate, as high inflation still persists. That being said, volume growth is positive, partly supported by continuing population. Processed meat continues to account for most values sales, and in particular chilled red meat, though it is chilled poultry that is expected to register the highest

After facing subdued demand and less favourable market conditions during the review period, processed meat, seafood, and meat alternatives in Lithuania experienced a more optimistic year in 2024. However, this resurgence has not been evenly distributed across all categories. While chilled and fresh options have driven growth, shelf-stable products continue to struggle, reflecting a broader shift in consumer preferences. Products designed for immediate consumption or convenient meal preparation a

The year 2024 has seen a continuation of barbecue-related trends that significantly impact the processed meat and seafood category in Latvia. An earlier-than-usual start to the summer season boosted sales, as consumers increasingly opt for ready-to-cook barbecue products rather than preparing meals from scratch. This preference aligns with the broader trend of prioritising convenience, which has been a consistent driver in recent years. Chilled pork, chicken, and an expanding variety of sausages

In 2024, retail current value sales of processed meat, seafood, and alternatives to meat in Japan are set to remain almost steady compared with 2023, due to the impact of price increases. Retail volume sales, on the other hand, are expected to continue to decline, marking negative growth for the third consecutive year. This is due to persistent inflation and subsequent price increases since 2022, causing a noticeable shift towards processed meat.

Processed meat, seafood and alternatives to meat in North Macedonia has shown a fairly stable performance in retail volume terms in 2024, with growth anticipated to be up marginally on the previous year. Current value sales have continued to increase at a much faster pace due to price hikes imposed to offset rising production costs, but growth in this respect has slowed substantially from 2023 amidst the sustained easing of inflationary pressures related to the global recovery from the pandemic

Processed meat and seafood continues to grow in both volume and value terms in 2024, with processed meat leading the market due to Georgia’s strong meat-eating tradition. Items such as sausages and cervelat sausage remain popular staples, although rising food prices have made consumers more price-sensitive, driving demand for affordable options. Discounts have played a crucial role in maintaining growth in the year, making products more accessible. An expanding variety of processed meat options,