Retail current value sales of processed meat, seafood and alternatives to meat in Morocco increased strongly in 2025, largely in line with the 2024 performance. Processed seafood performed well, but processed meat continued its downward trend amid a growing health and wellness trend. Many local consumers are moving away from processed meat, as they perceive it as unhealthy due to the additives and preservatives needed to maintain extended shelf life. Most local consumers prefer to buy fresh chic

Shelf stable seafood continued to account for most volume sales and is seen as an affordable source of protein. However, processed meat, and in particular frozen processed red meat, gains the most value share in 2025. With prices rising significantly for fresh red meat, consumers opt for more affordable options such as frozen processed red meat.

Retail current value sales of processed meat, seafood and alternatives to meat in Nigeria saw further, if slower, double-digit growth in 2025. However, this performance was due to inflationary pressure on prices. Retail volume sales decreased across the board as consumer spending power struggled during the year, largely due to still high inflation. With consumers focusing on essential products, demand was weak at the end of the review period. Moreover, alternatives to meat categories remained ne

Processed meat, seafood, and alternatives grew steadily in Algeria in 2025, driven by busy lifestyles and demand for convenient products. Shelf stable seafood remained the largest category in both volume and value terms in the year, with canned tuna and sardines enjoying strong popularity.

It was a positive picture for processed meat and seafood in 2025, supported by a growing economy. Chilled processed red meat continued to account for most value sales, though frozen processed red meat gained the most value share. Over the forecast period, processed seafood will perform strongly, as it is perceived as healthier.

Processed meat, seafood and alternatives to meat recorded modest value growth in 2025. Sharp declines in shelf stable seafood, resulting from a collapse in sardine imports due to food safety scares, continued to weigh on the overall performance, while high prices limited broader consumer adoption.

In 2025, processed meat, seafood and alternatives to meat in India continued to register double-digit growth in retail current value sales. The category saw dynamism through the robust consumer demand for soya chunks and frozen processed poultry. These options fit well with the growing demand for high-protein content food with a good value proposition. The category as a whole was also impacted by consumer trends for convenient, affordable and health-orientated meals and snacks. Furthermore, choi

In Vietnam, processed meat, seafood and alternatives to meat saw rising value sales in 2025, while volume demand was broadly stable as prices remained steady and purchases stayed resilient under tighter household budgets. Producers increased innovation across formats and usage occasions, reinforcing the role of processed protein in quick meals, snacking and lunchbox solutions. Tofu and derivatives was the most dynamic subcategory in value terms, benefiting from rising interest in plant-forward e

In the Philippines, processed meat, seafood and alternatives recorded moderate retail value growth in 2025, with value rising faster than volume as unit prices increased while demand held steady. Shelf stable seafood remained the largest contributor to value sales, reflecting the everyday role of canned tuna and sardines as affordable, long-life proteins, while chilled processed red meat continued to benefit from use in familiar home-cooked dishes. Processed seafood was the most dynamic subcateg

Overall, retail current value sales of processed meat, seafood and alternatives to meat in the UK are projected to grow over 2025, in line with the 2024 performance. However, this growth is largely driven by persistent inflationary pressure on prices, with overall retail volume sales projected to dip. Processed red meat, which includes beef, lamb and pork, is projected to see a drop in retail volume sales over 2025. Beef has been particularly affected by price hikes, stemming from elevated produ

Processed meat, seafood and alternatives to meat saw only limited current value growth in 2025, and a volume performance that was bolstered only by foodservice sales. This performance reflected persistent food inflation, ongoing cost-of-living pressures and heightened global supply uncertainty, as local consumers increasingly sought affordable staple foods. Private label gained traction thanks to expanding portfolios and comparable quality. Alongside a continued demand for high-protein products,

Processed meat, seafood and alternatives to meat in Uzbekistan is set to post healthy growth in retail volume and current value terms in 2025. Overall demand continues to be buoyed by population growth, traditional consumption habits and improvements in purchasing power. Furthermore, appreciation for the convenience of these items is steadily increasing as busy lifestyles leave less time for cooking and food shopping. Frequent new launches and marketing campaigns have also helped to lift sales,

Sales of processed meat, seafood, and alternatives to meat are seeing a fairly stable performance in Bosnia and Herzegovina in 2025, in both value and volume terms, with value growth stronger and volume growth low.

Convenience shaped demand patterns in 2025, with consumers buying more packaged processed options presented as an affordable solution. There was a shift towards buying smaller packs to save time, money and food waste. Alternatives to meat is a dynamic category where brands are rapidly developing and using marketing to attract younger generations.

Value sales of processed meat, seafood and alternatives in Poland increased in 2025, reflecting a combination of inflationary effects, higher input costs and evolving consumer preferences. Price increases were driven by persistent cost pressures across energy, transport and raw materials, all of which contributed to upward adjustments in unit prices. Despite these challenges, Polish consumers continued to prioritise meat and seafood as essential components of their diet, ensuring stable demand a

Value sales of processed meat, seafood, and alternatives to meat have returned to small positive growth in Colombia in 2025, while volume sales remain in a negative slump, albeit at an improved rate of growth compared to 2024. This indicates that consumer spending power is gradually improving, although price sensitivity remains.

Retail value growth remained in the high double-digits over 2025, fuelled mainly by persistently high price inflation. Volume sales continued to rise as players launched smaller, more affordable pack sizes. Health is also driving sales with processed seafood sales rising well as it offers a valuable source of protein.

Retail value sales of processed meat, seafood, and alternatives to meat are seeing a positive performance in Canada in 2025, at a similar rate of growth as seen the previous year. Volume sales also remain marginally positive, again at a similar level as seen in 2024. This indicates stable baseline demand for processed meat, seafood, and substitutes to meat. Within this, meat and seafood substitutes is seeing the strongest growth in both value and volume terms, with processed meat performing seco

Processed meat and seafood has a long tradition of consumption in Romania whilst alternatives to meat is a relatively new product that is witnessing strong growth. Consumer interest in healthy processed meat and seafood became more visible in 2025, alongside the rising attractiveness of alternatives to meat.

In 2025, value sales of processed meat, seafood, and alternatives to meat rose in Egypt. However, this growth was primarily driven by price hikes rather than an increase in consumption. Factors such as rising animal feed costs, inflation, and currency devaluation contributed to these price increases. In response to the higher prices, consumers reduced their consumption and opted for more affordable alternatives, leading to a decline in brand loyalty. Processed seafood experienced the most signif

Sales of processed meat, seafood and alternatives to meat witnessed an improvement over 2025, with consumers drawn to the convenience of such staples. Rising health consciousness and sustainability concerns are driving change with local players responding to increasing consumer demand for meat and seafood substitutes.

Current value growth for processed meat, seafood and alternatives to meat in Uruguay in 2025 looks set to be up substantially on 2024, and it is projected to be the most dynamic of the five main staple foods categories in retail volume growth terms. It has been a major beneficiary of the sustained recovery in confidence and disposable incomes among consumers facilitated by the easing of inflationary pressures, as many product types are considered to be relatively expensive. The latter factor als

In 2025, processed meat, seafood and alternatives to meat in Peru continued to expand in value terms, but this performance was heavily shaped by inflationary pressures and a cautious consumer environment. Higher costs for key inputs, logistics and imported raw materials pushed unit prices upwards across sausages, cold cuts and shelf stable seafood, enabling the category to grow in current value even as volume demand became more restrained. Households responded by tightening their purchasing, red

Norway’s processed meat, seafood and alternatives landscape in 2025 was shaped by converging forces centred on health consciousness, affordability, sustainability and consumers’ growing openness to diversified protein sources. Norwegian households remained highly selective in their protein choices, placing increasing emphasis on attributes such as natural ingredients, trusted origin, lower environmental impact and transparent production. Within this environment, processed seafood continued to be