COMPETITIVE LANDSCAPE
Seafood leader Akvamarin invests to modernise its manufacturing plants
Interrybflot VAT, the producer of Akvamarin, remains a leading company in Ukraine’s shelf-stable seafood segment, known for its high quality, technological advancement, and social responsibility. In recent years, the company has undergone major modernisation, upgrading its key production facilities with new washing systems and autoclaves that increased its capacity to over three million cans per month.
Hamé Uk Tade TV enjoys strong growth in shelf-stable processed poultry
Hamé Uk Tade TV demonstrated the strongest sales performance in Ukraine’s shelf-stable processed poultry category. In Ukraine, the global Hamé brand offers a wide range of meat preserves and pâtés, including goose liver pâté, classic canned meats such as beef, veal, and turkey, as well as baby food products.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Ukraine?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Ukraine?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Ukraine - Category analysis
KEY DATA FINDINGS
Demand remains steady despite soaring inflation
Consumption remains resilient as inflation spikes again
Chilled processed red meat benefits as consumers move away from fresh products
Meat alternatives is set to grow from low base
Meat-free products will mimic “regular” assortments
Processed seafood will be driven by health, convenience and some premiumisation
Seafood leader Akvamarin invests to modernise its manufacturing plants
Hamé Uk Tade TV enjoys strong growth in shelf-stable processed poultry
Supermarkets provide access to shelf-stable, frozen and chilled options
Retail e-commerce is gaining ground
Staple Foods in Ukraine - Industry Overview
Extreme price sensitivity in an uncertain climate
KEY DATA FINDINGS
Economic strife shapes demand patterns
Healthy lines remain important to consumers in staple foods
Strong patriotism and desire to buy local
Focus on price and affordability will stimulate volume sales
Ukraine’s economy will determine the category’s performance
Retail e-commerce has strong growth potential
Fragmented landscape is led by local manufacturers
Success of Balconi highlights desire for everyday indulgence
Local manufacturers are supported by national cashback program
Supermarkets grow share in difficult economic climate
Retail e-commerce enjoys growth from low base
Variety store Avrora expands the “one dollar store” format
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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