PROSPECTS AND OPPORTUNITIES
Players expected to focus on highlighting the health benefits of seafood
The labelling on the packaging of processed seafood products is becoming more informative as consumers show a growing interest about what goes into the food they buy. Over the forecast period, some brands are likely to focus on underlining the nutritional value of their products through health and wellness claims and by tapping into current trends.
Plant-based offerings set to grow but the appetite for these products is likely to remain low
Meat and seafood substitutes saw extraordinary grow earlier in the review period, but this dynamism ground to a halt following Russia's invasion of Ukraine. Millions of consumers fled the country following the invasion, many of which were the more affluent middle class consumers who made up a sizeable consumer base for these products.
More chilled products expected to be seen as players target health conscious consumers
There is expected to be a focus on chilled processed meat and seafood over the forecast period including the introduction of healthier innovations. These products are largely targeted at middle class consumers who want to save time on cooking without paying for foodservice, with consumers also increasingly looking for healthier options.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Ukraine?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Ukraine?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Ukraine - Category analysis
KEY DATA FINDINGS
Wanted Vegan looking to make its mark in meat and seafood substitutes
Affordability remains a key influence on demand for processed meat
Shelf stable products ideal for stockpiling supplies
Players expected to focus on highlighting the health benefits of seafood
Plant-based offerings set to grow but the appetite for these products is likely to remain low
More chilled products expected to be seen as players target health conscious consumers
Staple Foods in Ukraine - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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