COMPETITIVE LANDSCAPE
Purefoods-Hormel Co Inc extends leadership across formats
Purefoods-Hormel Co was the leading company in processed meat, seafood and alternatives in 2025. Its leadership rests on the breadth of the Purefoods portfolio, which spans frozen, chilled and shelf stable processed meats and enables the company to address a wide range of household needs for convenient protein options.
Universal Canning benefits from strength of Master brand
Universal Canning was the most dynamic player in 2025, albeit from a smaller base. Growth is anchored in the performance of its Master brand in shelf stable seafood - an area that continues to resonate with shoppers looking for affordable and convenient protein.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Philippines?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Philippines?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in the Philippines - Category analysis
KEY DATA FINDINGS
Canned seafood and protein convenience underpin resilient growth
Processed meat, seafood and alternatives records resilient growth in 2025
Century Pacific helps drive dynamism in processed seafood
Category expected to post steady gains over the forecast period
Health and wellness positioning becomes more important
Sustainability considerations play a larger role in operations
Purefoods-Hormel Co Inc extends leadership across formats
Universal Canning benefits from strength of Master brand
Supermarkets retains retail distribution lead
E-commerce gains momentum
Staple Foods in the Philippines - Industry Overview
Essential demand holds firm as innovation and digital reach expand
KEY DATA FINDINGS
Staple foods benefits from essential nature of categories
Digitalisation and collaborations shape development in 2025
Health and wellness trends remain highly impactful
Further growth forecast as government works to ease price pressure
Health concerns will continue to inform innovation
Players to increase investment in sustainability
Purefoods-Hormel retains overall leadership through namesake brand
Nongshim expands thanks to success in instant noodles
Supermarkets leads retail distribution, rising further in 2025
E-commerce posts fastest expansion, with social commerce boosting consumer engagement
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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