PROSPECTS AND OPPORTUNITIES
Processed meat and seafood to see moderate growth in demand, driven by affordability
Affordability is expected to remain the key driver of retail volume and current value growth for processed meat, seafood and alternatives to meat in Thailand in 2024, and indeed throughout the forecast period. These products offer a cost-effective alternative to fresh options, appealing to budget-conscious consumers.
Opportunities for growth in chilled and frozen processed meat through premiumisation
Chilled and frozen processed meat have a positive outlook, driven by efforts to premiumise and revitalise these products. For example, heavy investment in flavoured ranges is shifting perceptions of processed meat from being low quality, to an integral part of a premium, restaurant-style dining experience at home.
More plant-based and sustainable options set to drive growth in the forecast period
Meat and seafood substitutes is a niche category in Thailand, and despite the expectation of moderate yet steady retail volume growth in the forecast period, this will remain the case. The penetration of meat and seafood substitutes is still low, largely due to economic challenges and cautious consumer spending, as affordability remains a top priority.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Thailand?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Thailand?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Thailand - Category analysis
KEY DATA FINDINGS
Processed meat, seafood and alternatives to meat continues to see both retail value and volume growth in 2024
Convenience trend drives new product innovation by players in processed seafood
Consumers are increasingly focused on health claims for processed products
Processed meat and seafood to see moderate growth in demand, driven by affordability
Opportunities for growth in chilled and frozen processed meat through premiumisation
More plant-based and sustainable options set to drive growth in the forecast period
Staple Foods in Thailand - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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