COMPETITIVE LANDSCAPE
Charoen Pokphand leads through CP easy-to-prepare formats
Charoen Pokphand Foods (CPF) continues to lead Thailand’s processed meat, seafood and alternatives to meat category, leveraging its strong brand presence, continuous product innovation and extensive distribution network. As consumers increasingly shift away from foodservice toward home cooking and at-home consumption, CPF has strategically expanded its offerings under the CP Magic Chef product line, designed to make at-home meal preparation simple, convenient and enjoyable.
Leading player expands through strategic marketing
Charoen Pokphand Foods saw further growth within processed meat, seafood and alternatives to meat in 2025, thanks to aggressive marketing campaigns and brand-building activities. The company has successfully strengthened its health and wellness positioning by incorporating clear health claims such as ‘rich in omega-3’ and ‘high in protein’ across its product portfolio - an approach that resonates strongly with health-conscious consumers and drives incremental sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Thailand?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Thailand?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Thailand - Category analysis
KEY DATA FINDINGS
At-home eating drives demand for convenient proteins
Meat and seafood substitutes outpaces overall category growth in 2025
Consumers remain highly cost conscious
Thai consumers will continue to seek out value-for-money options
Health trends undermine demand for shelf stable variants
Meat and seafood substitutes will benefit from investment in innovation
Charoen Pokphand leads through CP easy-to-prepare formats
Leading player expands through strategic marketing
Hypermarkets channel continues to dominate thanks to broad range and regular promotions
Small local grocers sees strong growth as consumers shift to neighbourhood stores
Staple Foods in Thailand - Industry Overview
Cost pressures reshape staple food spending
KEY DATA FINDINGS
Staple foods benefits from home-cooking trend
Health and wellness continues to have strong impact on development
Affordability as key growth driver
Health and wellness trends set to accelerate and expand
Premiumisation and innovative flavours will shape progress
Thai President Foods maintains overall leadership in 2025
Private label expands as living cost rise
Modern trade dominates distribution
Proximity and favourable prices support growth in convenience channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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