Affordability is expected to remain the key driver of retail volume and current value growth for processed meat, seafood and alternatives to meat in Thailand in 2024, and indeed throughout the forecast period. These products offer a cost-effective alternative to fresh options, appealing to budget-conscious consumers.
Chilled and frozen processed meat have a positive outlook, driven by efforts to premiumise and revitalise these products. For example, heavy investment in flavoured ranges is shifting perceptions of processed meat from being low quality, to an integral part of a premium, restaurant-style dining experience at home.
Meat and seafood substitutes is a niche category in Thailand, and despite the expectation of moderate yet steady retail volume growth in the forecast period, this will remain the case. The penetration of meat and seafood substitutes is still low, largely due to economic challenges and cautious consumer spending, as affordability remains a top priority.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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