COMPETITIVE LANDSCAPE
Strong consumer trust supports Alel Agro’s leadership position
Alel Agro AO retained its leading position in processed meat, seafood and alternatives in Kazakhstan in 2025. The company’s focus on high-quality raw materials and fresh products increased consumer trust in the year.
Tulip International strengthens its distribution and promotions in 2025
Tulip International A/S was the most dynamic company overall in 2025, albeit from a low base. Sales growth was supported by the development of distribution through large supermarkets, convenience stores, and online platforms, as well as active marketing campaigns, promotions, and product tastings.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Kazakhstan?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Kazakhstan?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Kazakhstan - Category analysis
KEY DATA FINDINGS
Convenience and health trends shape the market in 2025
Consumers increasingly seek healthier options
Popularity of barbecuing meat continues to support demand for chilled processed meat
Growth driven by rising demand for convenient, ready-to-eat products
Growing focus on health and mindful nutrition
Rising importance of sustainability
Strong consumer trust supports Alel Agro’s leadership position
Tulip International strengthens its distribution and promotions in 2025
In-store discounts, promotions, and product tastings attract consumers
Retail e-commerce appeals to young urban consumers with busy lifestyles
Staple Foods in Kazakhstan - Industry Overview
Population expansion and rising prices drive value growth in 2025
KEY DATA FINDINGS
Health trend and price influence consumers’ purchasing decisions
Rising competition and innovation
Population growth and inflation support further growth
Opportunities in processed vegetables
Expansion of domestic breakfast cereals production
Mareven Food Central leads a fragmented market
Affordable and reliable private label continues to gain share
Widespread presence and broad product assortment of grocery retailers
Growing influence of e-commerce and omnichannel strategies
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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