COMPETITIVE LANDSCAPE
Private label to continue to dominate by combining value for money with strong commitments to provenance and welfare
Tesco is projected to grow its retail value share over 2025 to remain the leading company in processed meat, seafood and alternatives to meat in the UK at the end of the review period. The grocery retailer’s performance is supported by its extensive private label range and strong focus on provenance and animal welfare.
Innovation spurs Better Nature’s fast growth performance
Better Nature is projected to see the single-biggest increase in retail value sales over 2025, benefiting from its presence in the fastest-growing category, tofu and derivatives. The performance is driven by its innovative tempeh products, which appeal to health-conscious and flexitarian consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in United Kingdom?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in United Kingdom?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in the United Kingdom - Category analysis
KEY DATA FINDINGS
The category records retail current value sales gains amidst demand headwinds
Chicken enjoys high popularity while shelf stable and frozen processed seafood grow demand
Tofu and derivatives respond to the consumer call for nutritious, plant-based options
Category outlook indicates a mixed performance as UPFs concerns rise
Desire for convenient, restaurant-style dishes can help to sustain demand
Meat and seafood substitutes need to overcome concerns over taste, affordability and nutritional benefits
Private label to continue to dominate by combining value for money with strong commitments to provenance and welfare
Innovation spurs Better Nature’s fast growth performance
Large modern grocery retailers dominate with strong and developing assortments
Omnichannel retailing gains pace
Staple Foods in the United Kingdom - Industry Overview
Retail value over volume growth but there are bright spots in consumer demand
KEY DATA FINDINGS
Affordability drives shoppers
Convenience continues to win over consumers
International flavours abound as consumers seek authenticity
Healthier food trend to drive significant change across categories
Players still need to convince consumers to choose ultra-processed foods
Sustainability as a growth driver and differentiator
Tesco balances quality with affordability to lead the field
Private label and newer branded players continue to gain traction in staple foods
Hypermarkets lead but the competition intensifies
E-commerce continues to gain strategic importance
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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