PROSPECTS AND OPPORTUNITIES
Sales will maintain a positive performance over the forecast period
Processed meat, seafood and alternatives is expected to maintain a positive performance over the forecast period. As inflation slows down, this will help to stabilise prices which, in turn, will somewhat suppress value sales, while supporting volume.
Competition from ready meals and meal kits may challenge sales
Competition from ready meals and meal kits may challenge sales in processed meat, seafood and alternatives to meat over the forecast period. Such products offer a complete meal, rather than just a single item as part of a meal, and manufacturers in this space are strongly focussed on innovative and affordable products which appeal to their consumer demographic – alongside offering an increasingly widening variety.
Health and wellness will dominate new product development activities
Innovation will remain the hallmark of the category in the coming years, and much of this will be around the health and wellness aspect. As processed meat does have a negative perception among consumers, in line with concerns about ultra-processed foods overall, manufacturers are expected to focus on intelligent product labelling which offers health and wellness assurances, such as “raised without antibiotics” and “free from” in order to gain consumer attention and trust.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Canada?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Canada?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Canada - Category analysis
KEY DATA FINDINGS
Category creeps back into sub-decimal volume growth thanks to new product developments
Mixed impact of health and wellness trends on the category
Meat and seafood substitutes deliver the strongest growth, thanks to rise of vegans and vegetarians
Sales will maintain a positive performance over the forecast period
Competition from ready meals and meal kits may challenge sales
Health and wellness will dominate new product development activities
Staple Foods in Canada - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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