COMPETITIVE LANDSCAPE
Mecom Group secure the lead in retail value share
Mecom Group retained its leading position in the Slovak processed meat, seafood and alternatives to meat category in 2025. The player offers traditional quality, strong marketing support and frequent price promotions and discounts.
Preto Ryba sro drives sales with novelties
Preto Ryba sro, meanwhile, was the most dynamic company overall in 2025. The Preto Ryba Žilina brand rolled out a wide range of novelties at the end of the review period, with the brand developing its meat and seafood substitute products to meet the growing demand for vegan alternatives, especially in the fish sector.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Slovakia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Slovakia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Slovakia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovakia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Slovakia - Category analysis
KEY DATA FINDINGS
A challenging year for the category
Lower purchasing power puts pressure on volume sales
Meat and seafood substitutes attracts new customers
Premiumisation trend will influence category
Veganism will support demand for alternatives to meat
Cultivated meat is not available in Slovakia
Mecom Group secure the lead in retail value share
Preto Ryba sro drives sales with novelties
The supermarket channel gains share in difficult economy
Discounters improve position but typically offer a more limited selection than supermarkets
Staple Foods in Slovakia - Industry Overview
Households remain heavily reliant on staple foods
KEY DATA FINDINGS
Price inflation fuels value growth
Value for money is an enticing prospect for Slovaks
Healthy growth prospects for staple foods
Health-led product developments will drive growth
Modern grocery retailers are key to driving sales
Mecom Group leads a fragmented competitive landscape
Lidl Slovenská Republika strengthens position with private label range
Supermarkets is the leading distribution channel
Discounters flourish as purchasing power weakens
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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