COMPETITIVE LANDSCAPE
Private label continues to lead sales
Private label leads sales of processed meat, seafood and alternatives in 2025. Private label saw a significant increase in its value share over the review period with it benefitting from the significant price growth seen in the market and the increasingly budget-conscious purchasing behaviour of consumers in the US.
Steak-umm’s investments in innovative marketing strategies pays off
Steak-umm Co LLC has been the most dynamic company within processed meat, seafood and alternatives to meat in 2025. However, it is important to note that the company's overall value share remains low with it sales primarily limited to frozen processed red meat.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in USA?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in USA?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in the US - Category analysis
KEY DATA FINDINGS
Growth hindered by high prices and health concerns
Poultry is gaining ground to the detriment of red meat
Health and wellness trend fuelling demand for chilled processed seafood
Evolving lifestyle habits set to have a mixed impact on the market
Legislation likely to impact production costs and consumer prices
Tariffs could raise seafood prices and change consumer purchasing behaviour
Private label continues to lead sales
Steak-umm’s investments in innovative marketing strategies pays off
Supermarkets and hypermarkets lose ground to budget-friendly alternatives
E-commerce continues to make inroads as an increasingly important channel
Staple Foods in the US - Industry Overview
Health and wellness concerns shape demand but price-sensitivity intensifies
KEY DATA FINDINGS
Financial pressures and health concerns continue to impact market demand in 2025
Unit price growth stabilises as players adjust to global challenges
Volume sales return to growth in a challenging market
Challenging future ahead with volume sales predicted to decline
Regulatory changes and trade tensions expected to influence the market
Investment expected in infrastructure and distribution developments
Artisanal players and private label lead sales
Ferrero acquires WK Kellogg in USD3.1 billion deal
Supermarkets and hypermarkets still dominate but face growing competition
E-commerce remains the most dynamic distribution channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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