PROSPECTS AND OPPORTUNITIES
Shelf stable poultry set to intensify competition over the forecast period
The introduction of new shelf stable poultry options such as chicken to South Africa could significantly disrupt the shelf stable seafood space, particularly given the country's high domestic consumption of chicken. During the review period, Astral Foods announced that it was planning to launch a shelf stable chicken product in the local market, which had previously remained largely untapped.
Further growth predicted for meat and seafood substitutes as target audience expands
The local demand for plant-based products significantly increased over the review period, albeit from a low base. Although the vegan community is growing in South Africa, most of the country’s population is comprised of meat consumers, especially of chicken and red meat, ensuring overall penetration of meat and seafood substitutes in the local market remains low.
Updates on food labelling legislation still likely in the future
Rising incidence of obesity and heart disease in the country is causing notable concern for the South African government, given the burden on an already constrained healthcare system. In January 2023, in line with global trends, the government prepared a draft of the Regulations Relating to the Labelling and Advertising of Foodstuffs, which has been open for public comment.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in South Africa?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in South Africa?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in South Africa - Category analysis
KEY DATA FINDINGS
Shelf stable seafood remains an important protein source in South Africa
Lucky Star maintains strong performance despite temporary factory closure
Rainbow Simply Chicken's innovative products drive solid performance
Shelf stable poultry set to intensify competition over the forecast period
Further growth predicted for meat and seafood substitutes as target audience expands
Updates on food labelling legislation still likely in the future
Staple Foods in South Africa - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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