COMPETITIVE LANDSCAPE
Marfrig (Quickfood) and Paladini anchor leadership across frozen burgers and chilled cold cuts
The competitive field remains anchored by Marfrig’s local subsidiary Quickfood SA and by Frigorífico Paladini SA. Quickfood leverages its dominance in frozen processed red meat through Paty and Good Mark hamburgers, and sustains scale in sausages with Vienissima and Patyviena, while also participating in frozen poultry via Sadia.
Seafood specialists gain share; Molinos consolidates in frozen poultry while ceding ground in seafood
The year’s biggest share winners were seafood specialists – Pesquera Santa Elena SA, Ártico SA, Artesanos del Mar SA and Mardi SA – riding the outperformance of frozen processed seafood with broader assortments, improved glazing/portion standards and tighter collaboration with modern trade. Molinos Río de la Plata delivered mixed results: it ceded ground in frozen seafood (where Santa Elena, Ártico and private label advanced) but strengthened its leadership in frozen processed poultry with Patitas, Granja del Sol and Lucchetti after pricing and portfolio adjustments implemented late-2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Argentina?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Argentina?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Argentina - Category analysis
KEY DATA FINDINGS
Rebound from a low base as inflation cools, stocking behaviour rises and premium frozen regains relevance
Value sales increase in 2025 as trading up resumes from emergency downtrading in 2024
Frozen poultry and frozen seafood lead growth on convenience, yield and freezer loading
Broad-based recovery expected, with frozen formats set to outpace on practicality and distribution strength
Health and flavour trends diverge by occasion as “better choices” coexist with indulgence
Front-of-pack labelling limits kid-targeted marketing but accelerates portfolio renovation
Marfrig (Quickfood) and Paladini anchor leadership across frozen burgers and chilled cold cuts
Seafood specialists gain share; Molinos consolidates in frozen poultry while ceding ground in seafood
Modern trade dominates distribution, especially for frozen where infrastructure matters most
Hypermarkets underperformed in 2024-2025 but are poised to recover as pricing rebalances
Staple Foods in Argentina - Industry Overview
Fragile recovery slows growth despite easing inflation
KEY DATA FINDINGS
Black label regulation prompts reformulation rather than volume loss
Private label and modern retail adjust after the end of price controls
Consumers maintain cautious spending habits despite stabilisation
Gradual recovery and volume growth expected as economy stabilises
Manufacturers focus on healthier reformulations and innovation
Channel rebalancing and e-commerce expansion
Molinos Río de la Plata maintains leadership across diverse staples
Frozen specialists outperform amid shifting consumption
Traditional grocers retain dominance amid narrowed price gaps
End of price controls reshapes channel dynamics
Wholesalers attract household shoppers through flexible formats
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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