PROSPECTS AND OPPORTUNITIES
Further challenges ahead as interest in frozen food wanes
The economic crisis in 2024 has negatively impacted the consumption of frozen products, and these types of products are expected to face further challenges in the short term. According to industry sources, one of the biggest challenges is changing consumers' perceptions of fresh food versus frozen alternatives.
Health trends to shape future growth
Frozen meat and seafood substitutes is expected to show the most dynamic retail volume growth within the overall category during the forecast period. Multinationals such as The Not Company are fast improving coverage area and expanding portfolios, with The Not Company seeing great success from its launch of Not Mila and Not Chicken, as well as collaborations with foodservice operator.
Shit towards private label persists
Private label options will gain further ground over the forecast period, following the modest performance seen over the review period. Due to government intervention on prices through programmes like Precios Cuidados and Precios Justos, the prices of leading brands such as Swift, Paty, and Good Mark in frozen processed red meat, and Granja del Sol in frozen meat and seafood substitutes were similar to or even lower than private label alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Argentina?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Argentina?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Argentina - Category analysis
KEY DATA FINDINGS
Declining demand for red meat amid overall category contraction
Slump in volume sales prompts more aggressive marketing from players
Imported products reduce leading players’ stronghold, while frozen substitutes continue to rise
Further challenges ahead as interest in frozen food wanes
Health trends to shape future growth
Shit towards private label persists
Staple Foods in Argentina - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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