COMPETITIVE LANDSCAPE
Tulip Food Co A/S increases its share through strong brand recognition and consumer loyalty
Tulip Food Co A/S retains its lead in processed meat, seafood and alternatives to meat in Denmark in 2025, while increasing its share across the year. The company benefits from its long-standing presence in Danish households, offering brands including Tulip, Den Grønne Slagter, Gøl, and Steff Houlberg across a broad portfolio that spans everyday cold cuts, bacon, sausages, and other processed meat staples.
Rahbekfisk A/S benefits from the growing demand for convenient frozen seafood
Rahbekfisk A/S was the most dynamic company in processed meat, seafood, and alternatives to meat in 2025, driven by its strong presence in frozen processed fish. The company benefited from growing consumer demand for convenient, portion-controlled seafood options that fit easily into everyday meals.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Denmark?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Denmark?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Denmark - Category analysis
KEY DATA FINDINGS
Convenience, taste, and plant-based options drive growth in processed meat, seafood and alternatives to meat
Growth for processed meat, seafood and alternatives to meat is driven though convenience and everyday relevance
Tofu and derivatives accelerate growth, aligning with the rising demand for plant-based options
Sales are expected to rise over the forecast period, supported by ongoing relevance in Danish households
Health and wellness will become an increasingly prominent concern over the forecast period
Regulatory and sustainability trends are expected to shape innovations across the forecast period
Tulip Food Co A/S increases its share through strong brand recognition and consumer loyalty
Rahbekfisk A/S benefits from the growing demand for convenient frozen seafood
Discounters drive growth through value and expanding plant-based offerings
Retail e-commerce gains momentum by offering convenience and variety in protein products
Staple Foods in Denmark - Industry Overview
Steady growth in staple foods is driven by necessity, convenience, and sustainability
KEY DATA FINDINGS
Steady growth is driven by necessity and occasional indulgence
The expansion of private label influences staple foods in 2025
A focus on sustainability and local sourcing rises in Denmark during 2025
Steady growth in staple foods is set to be driven by necessity and evolving consumer preferences
Rising health and wellness concerns drive change in staple food portfolios
Distribution channels are set to evolve amid cost pressures and convenience trends
Coop Danmark A/S maintains its leadership in staple foods despite a slight share decline
Rahbekfisk A/S leads value growth in staple foods driven by demand for frozen seafood
Discounters strengthens its leadership through competitive pricing and private label
Retail e-commerce grows as consumers appreciate convenience and flexibility
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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