PROSPECTS AND OPPORTUNITIES
Players focus on affordability and added-value to boost sales in the early forecast period
As economic forecasts suggest that stability may return by the end of 2025, brands in the processed meat, seafood and meat alternatives landscape will focus on value-added products, in a competitive landscape. By highlighting affordability, convenience, and nutritional benefits, companies can effectively communicate their value propositions to consumers.
Organic options and sustainable attributes drive growth on the landscape
Rising awareness around health will influence consumer behaviour across the forecast period, leading many to reduce their meat consumption in favour of healthier options. This shift will be driven by motivations such as disease prevention and weight management.
The increase of flexitarians boosts sales of plant-based alternatives
The rise of flexitarians is reshaping dietary habits, with initiatives like Meat Free Mondays encouraging consumers to explore meat alternatives and reduce their overall meat consumption. This trend is particularly pronounced among younger generations, who are often more open to trying new products.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in New Zealand?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in New Zealand?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in New Zealand - Category analysis
KEY DATA FINDINGS
Local production drives sales of meat products in New Zealand
Welfare and sustainability concerns drive demand for plant-based goods
A rise in seasonal sales aligns with barbecues and social gatherings
Players focus on affordability and added-value to boost sales in the early forecast period
Organic options and sustainable attributes drive growth on the landscape
The increase of flexitarians boosts sales of plant-based alternatives
Staple Foods in New Zealand - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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