COMPETITIVE LANDSCAPE
Pilgrim’s Europe maintains its leadership through portfolio breadth and promotional activity in 2025
Pilgrim’s Europe retained its leading position in processed meat, seafood and alternatives to meat in 2025, slightly increasing its share during the year. The company benefits from a broad portfolio of processed meat brands including Denny, Galtee, Ballyfree and Shaws, which all have a strong retail presence.
Aldi Ireland and Strong Roots drive dynamic growth in processed meat, seafood and alternatives to meat
Aldi Ireland Ltd was the most dynamic category in 2025, recording the strongest value growth within processed meat, seafood and alternatives to meat. The players performance was driven by a combination of competitive pricing, a broad and appealing private label range, and targeted product innovations that aligned with rising consumer demand for convenient, protein-rich, and plant-based meal solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Ireland?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Ireland?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Ireland - Category analysis
KEY DATA FINDINGS
Growth for processed meat, seafood and alternatives to meat is driven through convenience and health
Processed meat, seafood and alternatives to meat record value growth, driven by convenience and familiar flavours
Meat and seafood substitutes lead value growth as flexitarian diets rise
Growth is set to be driven by convenience, protein and plant-based options
Health and wellness will drive innovation in processed meat, seafood and alternatives to meat
Sustainability and provenance is expected to influence consumer choice over the forecast period
Pilgrim’s Europe maintains its leadership through portfolio breadth and promotional activity in 2025
Aldi Ireland and Strong Roots drive dynamic growth in processed meat, seafood and alternatives to meat
Supermarkets remains the primary distribution channel despite a slight share loss in 2025
Convenience and the ongoing adoption of home delivery supports growth for retail e-commerce
Staple Foods in Ireland - Industry Overview
Demand for value, health and sustainability drive growth in staple foods
KEY DATA FINDINGS
Rising demand for value, convenience and healthier options drive growth in 2025
Sustainability becomes an influential driver of consumer choice in staple foods
Rising costs influence purchasing behaviour as Irish consumers balance value with quality
Value sales are expected to rise as price inflation and shifting lifestyle priorities shape demand
Reformulation, value innovation and sustainability are set to define competitive strategies
Retail e-commerce and discounters are expected to gain momentum
Pilgrim’s Europe maintains its leadership through broad availability and diversified offerings
Tesco Ireland strengthens its position through private label expansion and a multi-tiered value strategy
Supermarkets retains its lead through strong brand loyalty and a wide product assortments
Retail e-commerce accelerates as rapid delivery and improved fulfilment services reshape staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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