PROSPECTS AND OPPORTUNITIES
Category’s outlook remains positive as convenience drives demand
Over the forecast period, the processed meat, seafood and alternatives to meat category is projected to record a mixed performance, with processed red meat showing stagnant growth as consumers move to the less expensive option of poultry. Processed poultry and seafood are also benefiting from being perceived as healthier sources of protein than processed red meat.
Claims on regionality are increasing as consumers’ sustainability concerns rise
With demand for meat being challenged by rising consumer concerns around sustainability and growing awareness of the environmental costs of livestock farming, manufacturers should continue to invest in highlighting their sustainable sourcing methods and regionality. For example, Glenhaven, one of the leading players in frozen processed poultry, communicates the Irish origins of its offerings across its packs.
EUDR poses additional risk for future availability of meat and meat alternatives
In October 2024, the EU Commission proposed a delay for the EU deforestation regulation (EUDR). If passed, the EUDR is expected to be implemented for large companies at the end of 2025, banning imports into the EU of cocoa, coffee, cattle, soy and other commodities that contribute to deforestation or forest degradation worldwide.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Ireland?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Ireland?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Ireland - Category analysis
KEY DATA FINDINGS
Retail volume sales return to growth as inflationary pressures ease
Need for convenience benefits sales of frozen processed meat and seafood
Meat and seafood substitutes maintains modest growth
Category’s outlook remains positive as convenience drives demand
Claims on regionality are increasing as consumers’ sustainability concerns rise
EUDR poses additional risk for future availability of meat and meat alternatives
Staple Foods in Ireland - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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