PROSPECTS AND OPPORTUNITIES
Demand for convenience and quality will drive growth across the forecast period
Despite being a highly mature category, retail volume sales in processed meat, seafood, and alternatives are expected to show stable and positive growth moving forward, primarily driven by increasing demand for convenient options. The continued shift towards chilled alternatives will further enhance value sales, driven by premiumisation.
A high level of product innovation boosts sales in processed meat and seafood
A strong focus on product innovation and several key value growth drivers, particularly within the chilled segment, will continue to enhance the processed meat, seafood, and alternatives category over the forecast period. Trends such as the barbecue, the rising popularity of locally-produced and artisanal products, and consumer preferences for convenience and exotic flavours will significantly influence the landscape.
Growth for private label is challenged by brands focus on product innovation
Private label expanded its share over the review period, driven by inflation alongside premiumisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Norway?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Norway?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Norway - Category analysis
KEY DATA FINDINGS
Rising demand for convenience and new product developments drive growth
Convenience, flavour, and local sourcing drives sales in chilled processed meat and seafood
Consumers often reach for poultry above meat and seafood substitutes
Demand for convenience and quality will drive growth across the forecast period
A high level of product innovation boosts sales in processed meat and seafood
Growth for private label is challenged by brands focus on product innovation
Staple Foods in Norway - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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