COMPETITIVE LANDSCAPE
Zenú continues to benefit from its broad portfolio and ongoing innovations
Industrias de Alimentos Zenú SA is the leading player in processed meat, seafood, and alternatives to meat, with its namesake Zenú brand in the overall leading place. The player’s portfolio also includes brands Ranchera and Pietrán.
Nutrimenti de Colombia benefits from expanded distribution of its popular Bary brand
Nutrimenti de Colombia SAS is showing by far the strongest company growth in processed meat, seafood, and alternatives to meat. Much of this momentum comes from the successful entry of its shelf stable tuna brand, Bary, into major distribution channels, significantly boosting visibility and sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Colombia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Colombia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Colombia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Colombia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Colombia - Category analysis
KEY DATA FINDINGS
Value sales return to small positive growth, while volume sales remain in a slump
Price sensitivity continues to influence sales
Processed seafood benefits from offering value for money, supporting volume growth
Retail and foodservice will see positive growth over the forecast period
Convenience stores and on-the-go products will continue to expand
More meat and seafood substitutes set to appear in the market
Zenú continues to benefit from its broad portfolio and ongoing innovations
Nutrimenti de Colombia benefits from expanded distribution of its popular Bary brand
Small local grocers maintain lead, although smaller merchants are being impacted by taxes
Discounters continue to attract attention due to affordable quality and a growing assortment of products
Staple Foods in Colombia - Industry Overview
Positive sales in both value and volume, supported by home cooking trends
KEY DATA FINDINGS
Home meal preparation and budget-friendly options drive sales
Growing focus on quality, despite ongoing price sensitivity
Evolving lifestyles and global cultural influences reshape consumer preferences
Ongoing positive sales, supported by polarised trends of premiumisation and affordability
Ongoing health and wellness trends focus on nutritional options — even at higher prices
Expansion of convenience stores in line with urbanisation
Zenú, Bimbo, and Diana all in close brand competition, with combined private label holding the largest share
Nutrimenti de Colombia benefits from broad portfolio penetration, while Option meets modern demands
Small local grocers remain a cornerstone in distribution, but are facing rising competition from modern outlets
Convenience stores rise as a key distribution channel for busy urban consumers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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