PROSPECTS AND OPPORTUNITIES
Competitive landscape remains fierce as players expand their offerings
Private labels is poised to maintain strong competition in the processed seafood and processed meat categories, particularly as retailers expand their offerings to include a wide range of products, from budget-friendly options to more premium selections. This diversity allows private labels to appeal to various consumer segments.
Meat and seafood substitutes will benefit from growing product variety
While meat and seafood substitutes showed flat retail value performance, a significant uptick is anticipated during the forecast period. This shift is partly driven by rising prices of traditional meat and seafood products, prompting some consumers to explore alternative options to save money.
Shrinkflation to fuel demand and ongoing growth over the forecast period
In the current economic climate, consumers have increasingly switched between brands and leaned towards private label options in search of better value. This shift has been accompanied by shrinkflation - where brands reduce the size of their packaging instead of raising prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Colombia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Colombia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Colombia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Colombia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Colombia - Category analysis
KEY DATA FINDINGS
A small improvement for seafood while inflation impacts overall demand
Private label leads on the seafood landscape, as consumers reach for affordability
Industrias de Alimentos Zenú SA leads the landscape with its flagship brand Zenú
Competitive landscape remains fierce as players expand their offerings
Meat and seafood substitutes will benefit from growing product variety
Shrinkflation to fuel demand and ongoing growth over the forecast period
Staple Foods in Colombia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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