COMPETITIVE LANDSCAPE
Cris-Tim Companie de Familie SRL leads in fragmented landscape
Romania is a traditional producer of processed meat and there is a large number of producers in the country that cover demand at regional level as well as nationally. Overall, domestic players take a large share of processed meat, seafood and meat alternatives due to the clear domination of chilled processed meat but also alternatives to meat.
Wide range of small companies provide meat alternatives
Dynamic growth in alternatives to meat has supported companies in this subcategory, giving a range of small players a better position in 2025. Consumers are becoming accustomed to the taste of plant-based meat substitutes, as they are not considered too different from that of meat products.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Romania?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Romania?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Romania - Category analysis
KEY DATA FINDINGS
Strong traditions and healthier lifestyles drive category sales
Price increases are tempered by retailers’ promotional strategies
Meat and seafood substitutes sales rise as consumers adopt meat-free diets
Healthier lines will gain traction over the forecast period
Strong growth potential for meat and seafood substitutes
Strong demand for unpackaged chilled processed meat
Cris-Tim Companie de Familie SRL leads in fragmented landscape
Wide range of small companies provide meat alternatives
Modern retailers claim largest share on aggregate
Retail e-commerce provides platform for niche brands
Staple Foods in Romania - Industry Overview
Consumption weakens amid high living costs
KEY DATA FINDINGS
Price inflation impacts staple foods
Lower bread consumption influences category dynamics
Price inflation is set to weigh on category sales
Economic uncertainty will shape purchasing habits
Modern retailers stands to gain from provision of affordable products
Highly fragmented landscape due to artisanal producers
Pirifan Distribution enjoys dynamism in hot cereals
CHANNELS
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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