COMPETITIVE LANDSCAPE
Primafood International retains leadership with segmented portfolio
In 2025, Primafood International PT retained its leadership in processed meat, seafood and alternatives in the local market. Its strength stems from decades of consumer trust and a steadfast commitment to accessibility.
Macroprima’s strong growth driven by innovation and wide distribution
Macroprima Pangan Utama PT emerged as the most dynamic performer in the competitive landscape of processed meat, seafood and alternatives in 2025, propelled by a blend of rapid innovation, digital-first marketing, and extensive retail reach. Its flagship brand, Kanzler, spearheaded this growth through ready-to-eat Singles sausages, which offer bold flavour profiles such as Original, Extra Spicy, and Korean Gochujang.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Indonesia?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Indonesia?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Indonesia - Category analysis
KEY DATA FINDINGS
Strong growth in 2025 driven by convenience and innovation
Consumer demand for quick meal solutions and supply chain innovation drive growth
Rising interest in sausages help drive growth of chilled processed red meat
Convenience to remain a major factor driving future growth
Health trends to inform product development and marketing strategies
Product innovation and digital engagement crucial for maintaining consumer interest
Primafood International retains leadership with segmented portfolio
Macroprima’s strong growth driven by innovation and wide distribution
Convenience stores strengths position as leading distribution channel
Dynamic growth for e-commerce from low sales base
Staple Foods in Indonesia - Industry Overview
Navigating economic headwinds: Key trends in Indonesian staple foods
KEY DATA FINDINGS
Consumers of staple foods navigate ongoing price pressures
Digital-first approach to marketing convenient meal solutions
Innovation emerges as crucial point of differentiation to drive growth
Health trends influence purchasing decisions and product development
Economic recovery and rising urbanisation to drive future growth of staple foods
Demand for functional staple foods to be driven by health trends
Indonesians to be increasingly influence by social media trends
Indofood Sukses Makmur Tbk PT retains lead of highly fragmented landscape
Lotte drives dynamic growth through expanding distribution and product innovation
Established store network ensures dominance of small local grocers
Convenience of rapid delivery services drives e-commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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