PROSPECTS AND OPPORTUNITIES
Stable growth anticipated for overall category, with evolving consumer demands presenting challenges and opportunities
Over the forecast period, the processed meat, seafood and alternatives to meat market in Belgium will likely remain stable, with a growing focus on health and wellness boosting sales and progress in meat and seafood substitutes. Consumption of meat will weaken in the face of associated health issues such as cardiovascular diseases, while consumption of fish will benefit from the products’ high levels of omega 3.
Private label likely to retain strong competitive edge, and story-based marketing will become more prevalent
Private label is expected to continue dominating the category in Belgium, with a large range of products that address consumers expectations in terms of taste, quality and price. Colruyt will likely remain the number one player followed by Delhaize in second position and Carrefour in third.
Animal welfare concerns set to intensify though sharpened health-focus encourages greater scrutiny of substitutes’ ingredients
Over the forecast period, the responsible treatment of animals is expected to continue improving considerably, and animal welfare will remain a key concern for Belgian consumers and manufacturers alike. Further, there will be greater focus on regional products and products with lower carbon footprint as rising demand for high-quality options with sustainable appeal will be a key growth driver.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Belgium?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Belgium?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Belgium - Category analysis
KEY DATA FINDINGS
Value sales rise as volume sales fall in 2024
Private label benefits from persistent price-sensitivity
Meat and seafood substitutes sees continued though slowed growth
Stable growth anticipated for overall category, with evolving consumer demands presenting challenges and opportunities
Private label likely to retain strong competitive edge, and story-based marketing will become more prevalent
Animal welfare concerns set to intensify though sharpened health-focus encourages greater scrutiny of substitutes’ ingredients
Staple Foods in Belgium - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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