COMPETITIVE LANDSCAPE
Private label consolidates leadership through affordability and innovation
In this fragmented category, retailers’ private label ranges – led by Colruyt, Delhaize, and Carrefour – remained the overall leaders in 2025. They strengthened their position by combining affordability with an expanding selection of improved and diversified products.
Dynamic innovation in the plant-based segment
The most dynamic players in 2025 were those exclusively active in meat and seafood alternatives, such as Basic Business with its NBN Fit Food brand and FrieslandCampina with Valess. Valess’ Crispy Bites continued to enjoy strong success after being recognised as “Product of the Year” in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Belgium?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Belgium?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Belgium - Category analysis
KEY DATA FINDINGS
Declining volumes amid health and sustainability concerns
Domestic preferences shape the evolution of the protein market
Chilled meat and seafood substitutes lead category growth
Moderate growth, sustained by alternatives and reformulation
Plant-based innovation and natural claims to drive product development
Sustainability and innovation accelerate structural change
Private label consolidates leadership through affordability and innovation
Dynamic innovation in the plant-based segment
Supermarkets dominate but benefit from evolving private label strategy
E-commerce gains importance through convenience and premium positioning
Staple Foods in Belgium - Industry Overview
Economic stability and evolving eating habits support steady growth
KEY DATA FINDINGS
Indulgence, local sourcing, and naturalness define consumer choices
Consumers balance wellness, value, and sustainability
Plant-based innovation and clean labels drive category evolution
Naturalness and premium simplicity to guide future growth
Shifts in consumption patterns and retail dynamics
Artisanal producers retain leadership through quality and tradition
Innovation and sustainability drive growth in plant-based products
Supermarkets consolidate their leading role through flexibility and accessibility
E-commerce expands through convenience and premium differentiation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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