COMPETITIVE LANDSCAPE
Sigma Alimentos SA de CV enjoys a healthy lead
Sigma Alimentos SA de CV is expected to maintain its leading position in the processed meat, seafood and meat alternatives category, holding almost one-quarter of retail value sales. The company's position is supported by its broad and diverse product portfolio, which includes chilled processed red meat, chilled processed poultry, and frozen processed poultry.
Fragmented competitive landscape
Despite Sigma's leadership, the competitive landscape remains fairly fragmented. Pescados Industrializados SA de CV ranked in second position during 2025, a company that primarily focuses on shelf stable seafood products with its brands Dolores and Mazatún.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Mexico?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Mexico?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Mexico - Category analysis
KEY DATA FINDINGS
Rising prices underpin value growth in 2025
Overall consumption drops amid higher prices
Supply shortages drive spike in poultry prices
Rising popularity of processed meats to give category a boost
Product adaptions will tap into healthier lifestyles and need for transparency
Shelf stable meat faces several barriers to growth
Sigma Alimentos SA de CV enjoys a healthy lead
Fragmented competitive landscape
Mexicans rely heavily on small local grocers for processed meat, seafood and alternatives to meat
Convenience factor drives appeal of retail e-commerce
Staple Foods in Mexico - Industry Overview
Stable performance as consumer rely more on staple foods
KEY DATA FINDINGS
Economic strife shapes category performance
Growing scrutiny of processed foods drives emphasis on more natural ingredients
Household dependency on staples to remain strong amid economic uncertainty
Expansion of modern retailers will raise visibility of staples
Fragmented landscape is led by Grupo Bimbo SAB de CV
Toyo Suisan Kaisha Ltd is most dynamic player
Small local grocers enjoy a prominent position
Modern grocery channels are gaining traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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