COMPETITIVE LANDSCAPE
Conserveries Marocaines Doha leads with a wide and affordable range
Conserveries Marocaines Doha increased its retail value share in 2025 to consolidate its position as the leading player in processed meat, seafood and alternatives to meat in Morocco. Crucially, the company led the main category of shelf stable seafood.
Ignacio Gonzalez Montes leverages discounts to stimulate purchases of premium products
Ignacio Gonzalez Montes registered the strongest growth in retail value share in 2025 through its Tunapesca brand. This premium brand is known for its high-quality products, supported by large-scale price promotions in modern grocery retailers, replicating Conserveries Marocaines Doha’s offer of 3-unit 85g packs at a discounted price.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Morocco?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Morocco?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Morocco - Category analysis
KEY DATA FINDINGS
Processed red meat continues to lose popularity amid health and wellness concerns
Processed seafood offers affordable and convenient alternatives to fresh seafood
Shelf stable seafood benefits from new product development and innovation
Processed seafood’s dynamism to shape performance
Affordability to continue to boost the demand for processed seafood
Processed meat remains popular among lower-income consumers
Conserveries Marocaines Doha leads with a wide and affordable range
Ignacio Gonzalez Montes leverages discounts to stimulate purchases of premium products
Small local grocers dominate distribution through proximity and consumer-facing incentives
Supermarkets develop to compete better in terms of proximity and affordability
Staple Foods in Morocco - Industry Overview
Rising prices stimulate retail value sales as demand dips
KEY DATA FINDINGS
Economic pressures limit purchases of perceived non-essential staple foods
Fresh alternatives hamper the appeal of packaged options
Branded manufacturers look to price discounts to maintain affordability
Low consumer confidence to result in slight growth rates
Price-sensitivity to maintain home-baking trend
Brands to see strong competition from alternatives
Artisanal players leverage proximity and consumer trust to dominate baked goods
Local players enjoy competitive advantages
Traditional grocery retailers dominate but modern grocery formats gain traction
Discounters is emerging as a dynamic format in staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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