PROSPECTS AND OPPORTUNITIES
Growth in frozen processed meat set to be driven by urbanisation
Processed meat, seafood and alternatives to meat in China is set to see positive retail volume and current value CAGRs in the forecast period. Frozen processed meat is set to see above-average growth, as increasing urbanisation in the country is encouraging consumers to prepare and eat food more efficiently due to less leisure time.
Rising population of single-person households will drive demand for smaller packaging
The evolving structure of Chinese households is driving changes in processed meat and seafood. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey, fielded January to February 2024, the average household size in China is projected to continue dropping during the foreseeable future, with the proportion of single-person households steadily rising.
Health and nutrition will continue to be key drivers of growth in processed meat and seafood
As mindful eating gains greater importance amongst Chinese consumers, there is an increasing focus on the health and nutritional value of daily food choices. Processed meat and seafood, being essential staples for many, are under growing scrutiny for clean labels and health claims, as consumers seek fresher and more nutritious options.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in China?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in China?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in China - Category analysis
KEY DATA FINDINGS
The growth of processed meat, seafood and alternatives to meat slows slightly
Although declining, supermarkets and hypermarkets are still the dominant channels
The penetration of meat and seafood substitutes remains low
Growth in frozen processed meat set to be driven by urbanisation
Rising population of single-person households will drive demand for smaller packaging
Health and nutrition will continue to be key drivers of growth in processed meat and seafood
Staple Foods in China - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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