COMPETITIVE LANDSCAPE
Private label expansion
The proliferation of O2O platforms and the rise of emerging offline retail formats, such as warehouse clubs, are catalysing rapid growth in the market share of private labels within processed meat and seafood. Although private labels currently command a relatively small portion of the overall retail sales by value, their expansion is notable.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in China?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in China?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in China - Category analysis
KEY DATA FINDINGS
Processed seafood benefits from healthy image
Processed meat, seafood and alternatives to meat suffers due to economic slowdown
Processed seafood sees demand supported by health and wellness trend
Clean label and health claims are major innovations in processed meat and seafood
Rise of private labels in processed meat and seafood
Innovation focusing on convenience
Private label expansion
Foodservice volumes expected to grow
E-commerce channel continues expansion
Staple Foods in China - Industry Overview
Private label gaining share while health is also in focus
KEY DATA FINDINGS
Maturity and economic conditions constrain growth
Demographic developments boost demand for breakfast cereals
Maturity remains a key factor
Opportunities for health focused development
Strong private label presence
Stable competitive landscape
Diversification of preferred shopping destinations
Continued expansion of e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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