COMPETITIVE LANDSCAPE
Lidl Hellas & Co EE leads due to its wide assortment at affordable price points
In 2025, Lidl Hellas & Co EE was the leading company in processed meat, seafood, and alternatives to meat in Greece, increasing its share during the year through its competitively priced private label ranges. The Lidl portfolio spans chilled processed meat, chilled processed poultry, frozen processed meat, processed and shelf-stable seafood, as well as chilled and frozen processed seafood.
Greece company, MeatKA SA, emerges as the most dynamic player in 2025
In 2025, MeatKA SA was the most dynamic player in processed meat, seafood and alternatives to meat in Greece, recording a strong double-digit increase in value growth. The company, based in Greece, offers a diverse portfolio of prepared meat products that are ready for cooking, catering to a wide range of consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Greece?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Greece?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Greece - Category analysis
KEY DATA FINDINGS
Growth is driven by rising demand for convenience and meat and seafood substitutes
Rising demand for substitutes and frozen products drives growth in processed meat and seafood
Meat and seafood substitutes lead value growth amid shifting consumer preferences
Moderate growth is expected to be driven by health and sustainability
Processed meat and seafood players may pivot towards ready meals options
There is set to be rising demand for meat and seafood alternatives amid constraints
Lidl Hellas & Co EE leads due to its wide assortment at affordable price points
Greece company, MeatKA SA, emerges as the most dynamic player in 2025
Supermarkets maintains its leadership through offering both branded and private label goods
Hypermarkets emerges as the most dynamic channel as consumers seek variety, convenience and value
Staple Foods in Greece - Industry Overview
Convenience, health and sustainability drive steady growth in staple foods
KEY DATA FINDINGS
Demand for convenience and shelf stable options drive growth in staple foods
Rising operational costs influence consumer food choices in Greece
Health, nutrition and functional claims drive consumer choices in 2025
Steady growth is predicted for staple foods, driven by convenience and longer shelf life
Sustainability is expected to grow in importance across the forecast period
There is set to be a rising demand for healthier and functional food options
Competitive pricing and high-quality private label allows Lidl Hellas & Co EE to retain its lead
Growing visibility and diversification strengthens Fytro SA’s presence
Food/drinks/ tobacco specialists faces challenges amid rising costs and supermarket competition
Hypermarkets and retail e-commerce drive growth as consumers appreciate affordable price points
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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