COMPETITIVE LANDSCAPE
Major discounter leads with strong private label offer
The discounter and private label player, Hofer, is the leading company in processed meat, seafood and alternatives to meat. The company benefits from its good number of Hofer outlets spread across the country.
Neuburger Fleischlos sees strong growth
Neuburger Fleischlos recorded the fastest growth in 2025 in line with the strong rise in value sales of chilled meat substitutes. The Austrian company offers a mushroom based chilled meat and seafood substitute product under its Hermann brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Austria?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Austria?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Austria - Category analysis
KEY DATA FINDINGS
Sustainability exerting a growing influence
Strong tradition of consumption, but habits are changing
Expanding range of frozen meat and seafood substitutes
Sustained demand
Health and wellness to continue to shape demand and product innovation
Sustainability a focus for products, packaging and farming practices
Major discounter leads with strong private label offer
Neuburger Fleischlos sees strong growth
Supermarkets is the leading channel
Further expansion of retail e-commerce
Staple Foods in Austria - Industry Overview
Growth on back of ongoing demand for convenience
KEY DATA FINDINGS
Baked goods remains dominant, while breakfast cereals sees significant growth
Health and wellness an increasingly important influence on consumer demand
Positive outlook
Focus on health and sustainability
Evolving retail landscape
Artisanal products and private label ranges play key role
Artisanal products and private label ranges play key role
Supermarkets continues to evolve
Supermarket players play important role in growing presence of retail e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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