PROSPECTS AND OPPORTUNITIES
Processed meat, seafood and substitutes set to expand over forecast period
Austrians will continue to enjoy eating meat over the forecast period, with a greater focus on locally produced options and those highlighted as being ‘made in Austria’. Processed seafood is expected to perform well and demand is set to remain high as more consumers try to reduce their meat intake.
Environmental and animal welfare concerns will have growing impact, prompting innovation in meat and seafood substitutes
Sustainability, animal welfare and regional products will be key focus areas in terms of category progress and development during the forecast period. For example, processed seafood will see more certified processed seafood products, carrying labels such as ASC (Aquaculture Stewardship Council) or MSC (Marine Stewardship Council).
Consumers will become more focused on product quality
As Austria’s economy improves some consumers will become more willing to choose higher-quality products within processed meat, seafood and alternatives to meat. Austrians are becoming more discerning about ingredients, their impact on animal welfare and a product’s sustainability credentials - all of which will have a growing influence on purchasing decisions.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Austria?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Austria?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Austria - Category analysis
KEY DATA FINDINGS
Solid growth seen for overall category in 2024
Hofer still in the lead, with Rewe and Spar investing more in substitutes
Processed meat popular choice among Austrians, though substitutes are rising
Processed meat, seafood and substitutes set to expand over forecast period
Environmental and animal welfare concerns will have growing impact, prompting innovation in meat and seafood substitutes
Consumers will become more focused on product quality
Staple Foods in Austria - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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