PROSPECTS AND OPPORTUNITIES
Processed seafood sees scope for recovery over the forecast period
Processed seafood sees scope for recovery over the forecast period, despite the challenges currently faced by inflationary pressures. This is most likely to be seen in chilled processed seafood, as consumers perceive chilled foods to be fresher and healthier than shelf stable or frozen options.
Meat and seafood alternatives will continue to grow over the forecast period
Meat and seafood alternatives will continue to grow over the forecast period, likely driven by chilled and shelf stable options, while frozen variants in this space may not be as popular. Innovation will remain key here, with multiple new product launches expected to continue.
Processed red meat expected to make a comeback over the forecast period, with a healthier profile expected
Processed red meat is expected to return to volume growth in the coming years, mainly due to falling inflation but also because the category includes typical foods from the Italian culinary tradition. In particular, cured meats are loved by many Italian consumers, who can choose from a very wide range of products, which differ from region to region.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Italy?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Italy?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Italy - Category analysis
KEY DATA FINDINGS
Red meat sees a confluence of factors which both support and suppress consumption
Processed poultry benefits from declines seen in red meat consumption
Processed seafood struggles due to inflationary pressures, as players seek to maintain retail sales
Processed seafood sees scope for recovery over the forecast period
Meat and seafood alternatives will continue to grow over the forecast period
Processed red meat expected to make a comeback over the forecast period, with a healthier profile expected
Staple Foods in Italy - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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