COMPETITIVE LANDSCAPE
Fragmented landscape led by Coop Italia scarl
In 2025, Coop Italia scarl is the leader in processed meat, seafood and alternatives to meat, thanks to a strategy focused on key consumer trends and widespread presence in the modern channel. The group's strength derives not only from its retail expansion and customer loyalty, but its ability to enhance the role of private label, by earning customer recognition and trust.
Kioene SpA enjoys strong growth as leader in plant-based segment
In 2025, Kioene SpA was the most dynamic company, effectively consolidating its leading role in the plant-based segment. In a category that has seen constant expansion, the Kioene brand has managed to establish a broad and consistent offering reflecting its innovative vision that combines quality, taste and sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Processed Meat, Seafood and Alternatives to Meat in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Processed Meat, Seafood and Alternatives to Meat in Italy?
- Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Italy?
- How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Processed Meat, Seafood and Alternatives To Meat in Italy - Category analysis
KEY DATA FINDINGS
Growing preference for chilled products and simple ingredients
Growing appeal of regional cured meats supports value growth
Dynamism in chilled meat and seafood substitutes
Varied opportunities for growth in mature category
Rising health concerns related to eating processed meats poses a threat
Dynamic developments in packaged meat and seafood
Fragmented landscape led by Coop Italia scarl
Kioene SpA enjoys strong growth as leader in plant-based segment
Supermarkets tempt consumers with diverse range of brands and private label
Retail e-commerce helps to support regional brands
Staple Foods in Italy - Industry Overview
Staple foods evolves to keep pace with consumer demands
KEY DATA FINDINGS
Staple foods enjoys steady growth as economic conditions stabilise
Consumers are combining sustainable choices with health and ethical motivations
Stable outlook for staple foods
Rising interest in Asian cuisine will underpin expansion of noodles
Growing demand for meat and seafood alternatives
Artisanal has a significant share due to prominence of unpackaged leavened bread
Retailers have a solid presence in fragmented landscape
Consumers are increasingly reliant on large retailers
Food specialists are a fundamental channel in staple foods
Retail e-commerce makes strong inroads in staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Processed Meat, Seafood and Alternatives to Meat
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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