Easing inflation leads to increasing volume sales for staples in 2025, with bread, and in particular baguettes, as well as rice, continuing to be the most popular staples. Sales of processed meat and seafood, as well as processed fruit and vegetables, continue to be hampered by a distrust of ultra-processed foods.

Demand for staple foods in Tanzania is impacted by urbanisation, rising disposable incomes, and growing support for locally-produced products. Consumers remain price-sensitive, balancing between local staples, imported products, and fresh alternatives. Small local grocers dominate distribution, while hypermarkets is the fastest-growing channel, offering modern infrastructure for chilled and frozen goods. Government policies on fortification and food labelling are influencing production practices

Retail current value sales of staple foods in Morocco continued to rise in 2025, despite a marginal drop in retail volume sales. Morocco’s rate of inflation rose in early 2025 as food and energy costs increased. This increased the pressure on household budgets, particularly due to food prices, while prices of non-food items also rose. Much of the rise stemmed from the steady increase in the cost of basic food staples. Meat prices have been inching upward for over a year, informing a rise in the

Leavened bread continued to be Tunisia’s most popular staple, with processed seafood, pasta and rice also being very popular. Subsidies for bread, rice and pasta support volume sales, with small local grocers continuing to be the main distribution channel.

Retail current value sales of staple foods in Nigeria saw further, if slower, double-digit growth in 2025. Staple foods also saw retail volume growth in 2025, following three years of decline, as inflationary pressure eased, although the rate of inflation remained high. Following very high unit price increases in 2024, manufacturers were able to maintain a significantly lower rate of price increases in 2025, as the currency exchange rate, which impacts the costs of raw material imports, saw some

The recent clash between Cambodia and Thailand has contributed to a rise in nationalist sentiment among Cambodian consumers, encouraging a growing preference for locally produced products. Although Thai brands continue to dominate the staple foods market, this increasing shift toward homegrown alternatives signals a significant change in consumer behaviour, driven by a desire to support local economies and preserve cultural identity.

Value sales of staple foods in Algeria continued to grow in 2025, supported by population growth and evolving lifestyle patterns. Favourable demographic trends and increasing demand for convenience sustained the market’s positive performance, even as it showed signs of maturity, as most staple foods products remained essential to consumers.

Across the board, staples performed well in 2025, as inflation came under control. There was also rising health consciousness within staples, with consumers increasingly concerned about ultra-processed foods, such as chilled processed meat, along with products with high sugar and preservative content. This is expected to benefit products such as processed seafood over the forecast period, as it does not contain additives such as nitrates, and also has a high concentrate of protein.

Amid ongoing cost-of-living pressures and persistent food inflation (+5.6%), staple foods in Cameroon remained resilient in 2025, sustained by demand for essential carbohydrate staples, including rice, bread and pasta. Key government interventions, including the elimination of VAT on local flour substitutes (cassava, plantain, and potato flours) and price control agreements with millers struck in 2024 to reduce the price of a 50kg bag of flour by 7%, helped ease price pressures in essential cate

Angola’s staple foods landscape continues to be impacted by inflationary pressures, with the country’s high dependence on imports making retail prices especially sensitive to currency fluctuations. Small local grocers remains the key distribution channel, while supermarkets and hypermarkets are expanding in urban areas. However, a high proportion of staple foods is still sold in via informal channels. During the forecast period, efforts to strengthen domestic agriculture, value chains, and infra

In spite of high inflation, staples registered healthy volume growth in 2025. Local brands also benefitted, as a weak currency made imports particularly expensive. There is also rising health consciousness and wariness about ultra-processed foods.

Ghana’s staple food industry is evolving rapidly, underpinned by rising levels of consumer consciousness, urbanisation and changing consumer lifestyles. However, while Ghanaians increasingly seek healthier and more convenient food options, affordability remains a major challenge due to inflationary pressures and seasonal price fluctuations.

Retail sales of staple foods in Jordan are supported by population growth, rising female workforce participation, and a rebound in tourism. Urbanisation and fast-paced lifestyles have increased demand, alongside low inflation and declining unemployment, which have helped maintain consumer spending. Looking forward, geopolitical disruptions remain a risk to tourism-driven sales and overall market performance.

Retail sales of staple foods in Kuwait in 2025 were shaped by rising import costs and inflation, with some producers adopting shrinkflation to maintain consumer prices. However, high per capita income supported sustained demand, while health and wellness awareness drove interest in more nutritious options. Hypermarkets (including cooperative societies) dominated distribution with competitive pricing, extensive assortments, and strategic locations. Over the forecast period, the industry is expect

In 2025, the staple foods market in Laos recorded healthy volume growth, supported by demand for essential products such as noodles, instant noodles, pasta, processed meat, and baked goods. As food inflation and cost-of-living pressures continued, affordability remained the top priority for most Lao consumers in the year. This led to rising demand for smaller pack sizes, price promotions, and value brands, especially among rural and low-income households.

In 2025, staple foods in India maintained double-digit growth in retail current value terms, largely due to the continued strong demand for rice, based on habitual consumption. There was also growing interest in breakfast cereals and baked goods, driven by busy lifestyles and the need for convenience. However, staple foods encountered cost pressures early in the year. The fluctuations in key raw materials of wheat, palm oil, milk and cocoa increasingly compelled companies to pursue shrinkflation

This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and expectation, innovation initiatives, digital trends and technology investment. It highlights insights from industry professionals to understand short- and long-term business priorities and growth strategies.

In 2025, consumers continue to vote with their wallets when purchasing food. Producers face tough headwinds in the form of continued difficulty growing volume sales, population decline and the rise of GLP-1 weight loss drugs. There are pathways to growth, however, with health and wellness demand driving willingness to spend more. This report offers a global overview of the staple foods industry, highlighting major trends, regional shifts, category analysis and key developments.

In Vietnam, value sales of staple foods increased in 2025, supported by steady demand for everyday essentials that households are reluctant to cut back on. Producers largely avoided sharp price rises, while the temporary VAT reduction to 8% through end-2026 helped cushion inflation pressure and protect purchasing power. Even so, affordability remained a key concern, encouraging greater promotion hunting, downtrading and growing interest in private label in large retail chains. At the same time,

In the Philippines, staple foods recorded rising value sales in 2025 while retail volume remained stable, reflecting the category’s non-discretionary role in household budgets amid inflationary pressure. Processed meat and seafood remained the largest contributor in value terms, while rice, pasta and noodles continued to see resilient demand, with policy shifts on rice imports and tariffs creating scope for greater pricing volatility over time. Brand owners increased investment in digital activa

Retail current value sales of staple foods in the UK are projected to see good growth over 2025, albeit significantly inflation-driven, rather than the result of a healthy increase in consumer demand. The performance of staple foods has been shaped by persistent cost-of-living pressures, with many households continuing to prioritise affordability in their food choices. This trend is especially pronounced in categories like rice, pasta and noodles, where price stability following previous raw mat

Due to rapid increases in unit prices, staple foods in Japan showed robust retail sales value growth in 2025. However, there was another year of retail volume decline, mainly due to these price increases, which, since 2022, have been triggered by global ingredient cost increases. A weak Japanese yen has also affected prices, especially for imported products and those with a high proportion of imported ingredients, such as sugar and flour. Another reason for the price

Growth in staple foods current value sales in Uzbekistan in 2025 is expected to be up moderately on 2024, mainly due to still-elevated inflationary pressures. Together with encroaching maturity, continued price hikes mean retail volume growth looks set to be slightly slower than in the previous year. Nonetheless, demand has remained robust on the whole thanks to favourable demographic trends, deeply ingrained consumption habits and steady increases in household incomes and purchasing power. New

Rising concern over ultra-processed foods (UPFs) is reshaping the foods landscape. This report examines the issue in detail, exploring where staple foods are most impacted by negative consumer sentiment, and – most importantly – which foods stand to benefit. This report also outlines UPF consumption across key markets, determines what the consumer thinks of the issue and examines what the future holds, identifying how food producers, brands and retailers can benefit from clean label demand.